Academic Lead - Dr Alberto Hijazo-Gascon
An exciting new module for the International Summer School 2016, Intercultural Business Communication will introduce students to the importance of intercultural competence as a crucial skill in our globalised world. It will encourage students to discuss the skills they use for business in their own countries and how they can interact across different cultures.
This module prepares students to become effective intercultural communicators, especially focusing on multilingual business management, multinational companies and work within multicultural teams. Students will develop intercultural competence, a crucial skill in our globalised world. Some skills obtained through this module are learning to dialogue with people from different cultures, to overcome stereotyping and prejudice, and to analyse cultural differences in professional contexts.
Theoretical approaches to intercultural communication will be provided in order to understand how to be successful in communication across cultures and to solve intercultural conflicts in business contexts (e.g. marketing, human resources and business negotiations).
By the end of the module students will be able to:
- Increase their understanding of communication and the role that culture plays in business contexts.
- Identify and deal with cultural patterns in the development of business communication.
- Analyse cultural issues influencing business communication in a critical way.
- Apply cultural awareness in business communication practice.
- Undertake research in the field of intercultural communication in business and professional contexts.
Details of field trips will be confirmed shortly.
This module is ideal for anyone studying or interested in Intercultural Communication Studies or Business. However, there are no specific entry requirements for this module - just an expectation to participate.
The Language and Communication Studies department has come fifth in the UK with 74 per cent of its research rated 4* (world leading) or 3* (internationally excellent) in The Research Excellence Framework (REF2014), a major Government analysis of university research quality. The work we undertake within the field of Language and Communication Studies has successfully positioned us at the cutting edge of research. Our students have extremely high satisfaction levels, with 95 per cent of students satisfied with teaching on their course (Guardian University Guide 2016). For more information, please visit the School of Politics, Philosophy, Language and Communication Studies webpages.