The demand for local food continues to grow and Tesco’s local range is its second largest, with over 5,000 products supplied by more than 500 suppliers, the majority of which are small and medium-sized enterprises (SMEs).
The Tesco Local Supplier Network is the forum through which we deliver free shopper insight and support (webinars and student projects) for the development of evidence-based shopper marketing plans.
Free shopper insight is available to all Tesco (Local) suppliers with an annual turnover below £6.5m. To obtain their shopper insight report, suppliers complete an on-line request form. A customised shopper insight report, in the form of a PowerPoint presentation, is delivered within ten working days of the request being submitted. The report covers three areas – Key Performance Indicators (sales growth, customer penetration and repeat purchase rates) for the supplier’s products and the product group as a whole, key shopper profiles (lifestage and lifestyle) for the supplier’s products and the product group as a whole, and the performance of the supplier’s brand (sales, No. of customers and customer penetration) in stores where it is listed. Advice and guidance is provided where necessary via phone, Skype or in person to assist with interpretation and action planning.
If you are a Tesco local supplier and wish to receive further information about our free shopper insight reports please contact Lucy Coupe (firstname.lastname@example.org). If you wish to order your free shopper insight report just complete the simple on line request for information form here
As well as free shopper insight reports we provide monthly webinars to support the interpretation of shopper insight data and action planning. These are free to all Tesco Local suppliers and are recorded so if suppliers cannot join the webinars ‘live’ they can listen to and view any content after the event.
If you are a Tesco local supplier and wish to receive further information about or notification of our webinars please contact Sophie Barnard (email@example.com).
Student projects are an excellent and under-utilised resource for bridging the gap between industry and academia. On the one hand, students are an extremely useful and cost-effective resource for small businesses who lack the budget and the know-how to commission or conduct their own research. On the other hand, engaging students in ‘real world’ projects provides them with invaluable practical experience and an opportunity to put into practice some of the things they learn in the classroom.
October 2016 saw the launch of our new final year module on shopper marketing, in which each of the students is allocated a business sponsor – one of our Tesco Local suppliers – and tasked with developing a shopper marketing plan for the business, which will be presented to their sponsor at the end of the Spring term. In this way we are providing additional support for our network members and invaluable experience for our students.
If you are interested in being a business sponsor in 2017, please contact Professor Andrew Fearne firstname.lastname@example.org