publications publications


Refereed Journal Articles

Yamoah, F., Duffy, R., Petrovici, D. & Fearne, A. 2015. Towards a Framework for Understanding Fairtrade Purchase Intention in the Mainstream Environment of Supermarkets, Journal of Business Ethics, DOI: 10.1007/s10551-014-2509-9

Todd, S., Diggle, P.,White, P., Fearne, A. & Read, J. 2014. The spatiotemporal association of non-prescription retail sales with cases during the 2009 influenza pandemic in Great Britain, BMJ Open, Vol.4, DOI:10.1136/bmjopen-2014-004869.

Yamoah, F. Fearne, A. & Duffy, R. 2014. Exploring Supermarket Loyalty Card Analysis To Identify Who Buys Fairtrade, The International Review of Retail, Distribution and Consumer Research, DOI: 10.1080/09593969.2014.890954.

Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A. 2013. Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?, International Small Business Journal, DOI: 10.1177/0266242613502691.

Hornibrook, S., May, C. & Fearne, A. 2013. Sustainable Development and the Consumer: Exploring the role of Carbon Labelling in Retail Supply Chains, Business Strategy and the Environment, DOI: 10.1002/bse.1823.

Felgate, M., Fearne, A. Di Falco, S. and García Martinez, M. 2012. Using Supermarket Loyalty Card Data to Explore the Moderating Impact of Shopper Segments on Promotional Response, International Journal of Market Research, Vol. 54, Issue 2, pp. 221-240.

Donnelly, C. Simmonds, G., Armstrong, G. & Fearne, A. 2012. “Small business marketing planning and retailer loyalty card marketing intelligence: Informal versus formal or complementary?", Marketing Intelligence and Planning, Vol.30, Issue No. 5, pp515-534.

Petrovici, D., Fearne, A. & Drolias, D. 2012. "Nutritional Knowledge, Nutritional Labels, and Health Claims on Food: A study of supermarket shoppers in the South East of England", British Food Journal, vol.114, no.6, pp.768-783.

Taylor, D. & Fearne, A. 2009. Demand Management in retail food supply chains: towards a framework for improvement, Supply Chain Management: An International Journal, Vol.14, No.5, pp 379-392