The Marketing, Entrepreneurship and Business Strategy group The Marketing, Entrepreneurship and Business Strategy group

The Marketing, Entrepreneurship and Business Strategy (MEBS) Group is led by Naresh Pandit (Research) and Jonathan Wilson (Teaching). The focus of this group is the development and dissemination of theories, methodologies and best-practice in the areas of marketing, entrepreneurship and business strategy.

Members of the group bring together substantial academic and practical experience, which allows them to address associated contemporary issues with the expected research rigor, and policy and practice relevance.

The group employs a diversity of methods for the production of new knowledge in these areas and its dissemination across various stakeholders.

Research themes addressed in each of these knowledge areas, alongside academic membership, are explained below.


MEBS members focused on marketing are Professor Kishore Gopalakrishna Pillai Dr Jasmin BaumannMs Ratula ChakrabortyMr Robert JonesDr Kenneth Le Meunier-FitzHugh, Mr Peter Schmidt-Hansen Dr Kevan Williams, Dr Jonathan WilsonDr Nick Yip, Dr Athina Zeriti, and Dr Usha Sundaram.

The group has a varied portfolio of marketing research that includes new product/ service development, consumer behaviour (modelling), consumer research (consumption and the lived experience), sales management, relationship marketing, service marketing, CRM, marketing communications, branding, pricing, digital marketing and value co-creation.

Collectively the group has published in a variety of marketing and management journals including Journal of Product Innovation Management, Journal of Management Studies, British Journal of Management, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Journal of Marketing Management, Service Industries Journal, Journal of Personal Selling and Sales Management, European Management Journal and the Journal of Revenue and Pricing Management.

Research in the group has been supported by numerous grants including the ESRC, EPSRC, UK Energy Research Council, HEFCE, Technology Strategy Board, and the EU. Members of the group have consulted with various organisations including BAE Systems and the NHS.


Four MEBS members focus on entrepreneurship research: Dr Zografia BikaMr Julian Campbell and  Dr Dimitrios Dousios.Their independent and collaborative research encompasses local, national and international perspectives, and has been supported by various organisations including the AHRC, EPSRC, ESRC, EU, and UK~IRC.

The extant diversity within entrepreneurship is reflected in the research interests and activities of the members of this group.  These include gender and entrepreneurship and entrepreneurship in development; rural, family and institutional entrepreneurship; research exploring the causal link between entrepreneurship and small firm growth, as well as open innovation in SME's, high growth firms, and firms' dynamic processes of assembling and integrating knowledge for sustainable competitive advantage.

Their research outputs have been presented at international entrepreneurship conferences including Babson College Entrepreneurship Research Conference, International Council for Small Business World Conference, Research in Entrepreneurship and Small Business Conference, International Diana Conference and the Institute for Small Business and Entrepreneurship Conference. As well as being published in various reports and entrepreneurship research books, members of this group have published their research in journals including Environment and Planning A, Long Range Planning, The Sociological Review, Entrepreneurship & Regional Development, Gender, Work & Organization and the International Small Business Journal.  

Business Strategy

MEBS members focused on business strategy research are Professor Naresh R. Pandit, Ms Leslie Le Meunier-FitzHughDr Kevan WilliamsDr Barry Witcher and Dr Arvind Yadav

Research topics include industrial clustering, strategy-as-practice, dynamic capabilities and business turnaround with applications in broadcasting, creative industries, financial services and retailing. 

Published outputs appear in the British Journal of Management, Environment and Planning A, International Business Review, International Journal of the Economics of Business, International Small Business Journal, Journal of Management Studies, Journal of Organisational Behaviour, Journal of Small Business Management, Small Business Economics as well as in numerous books.  Sources of research income include the British Academy, ESRC and the ICAEW.

Practitioners and policy-makers benefitting from this research and scholarship include Asda-Walmart, Bank of England, Barclays Bank, Cambridge Econometrics, Corporation of London, Institute of Chartered Accounts in England and Wales, PricewaterhouseCoopers and Toyota.

PhD candidates in the Group

Abobakr Aljuwaiber

Madina Subalova

Li Zhou

Mohammed Tayeenul Hoque

Angsaya Siepong