My research focuses on the analysis of marketing communication messages, with emphasis on corporate imagery. I am concerned with the mechanisms of visual message transmission and reception, structure and rhetoric in branding and marketing communications. In my thesis, I study the use of computational aesthetic measures for quantifying and analysing formal characteristics of marketing visuals, and the application of statistical methods for modelling and inference, along with techniques from machine learning.
My inter-disciplinary training at an undergraduate level in linguistics, literature and art (National and Kapodistrian University of Athens, Greece), and at a postgraduate level in international cultural relations (Panteion University of Social and Political Sciences, Greece) has steered my research interests towards investigating the mechanisms shaping visual message transmission and reception within international marketing environments. The topic of my thesis intersects with various disciplines which inform the construction and interpretation of marketing messages, such as art, psychology, linguistics, vision and computer science. I am at the final year of my PhD studies. My supervisors are: Dr Nikolaos Korfiatis (primary) and Dr Shahin Assadinia (secondary).