I joined Norwich Business School as a doctoral research student in November 2015. I hold Bachelor Degree in Business Administration (BBA) and Master Degree in Business Administration (MBA) at University Teknologi MARA (UiTM), Malaysia in 2010. After my Master programme, I worked for 4 years in the industry holding several management positions from several companies.

My current research interest lies in the area of consumer culture and consumption of services.

Under the of supervision Dr Nick Yip and Dr Jasmin Baumann, my research project aims to explore the sacred, the profane, religion and culture in the consumption of Islamic life insurance among Muslims in Malaysia.