Biography

I have been working at NBS since January 2010 and lecturer in strategy and strategic management, as well as general management and marketing strategy. I am a fellow of the HEA and have been teaching students and executives for over 15 years. My research focuses on strategic development and internal collaboration. In 2015 Business Expert Press published Creating Effective Sales and Marketing Relationships. Prior to joining UEA in 2010 I lectured in international business strategy to post-graduates and business strategy to undergraduates at the University of Hertfordshire and marketing strategy to students at its satellite campus. I have successfully supervised a number of masters' dissertations at the University of Hertfordshire and Cranfield University. Before becoming a lecturer I worked in music publishing as the Education Division Manager, sales representative and exhibitions manager. These experiences help me to engage with the subject matter and students on a practical level.

All Publications

Le Meunier-fitzhugh, K., Le Meunier-fitzhugh, L.

(2017)

How Does Market Orientation Affect Sales and Marketing Collaboration and Business Performance?,

in The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress.

Springer

pp. 307

ISBN 978-3-319-50006-5

Full Text UEA Repository

(Conference contribution)

(Published)


Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L. C.

(2016)

Sales and Marketing, and Customer Relationships: A Structured Abstract,

in Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress.

Springer

pp. 779-780

Full Text

(Other chapter contribution)

(Published)


Baumann, J., Le Meunier-Fitzhugh, K., Fitzhugh, L. C.

(2016)

Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice,

Full Text UEA Repository

(Paper)

(Published)


Baumann, J., Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L.

(2016)

A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers,

in Thriving in a New World Economy : Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference.

Springer

pp. 12

ISBN 978-3-319-24146-3

Full Text UEA Repository

(Conference contribution)

(Published)


Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L.

(2015)

Sales and marketing, and customer relationships,

UEA Repository

(Paper)

(Published)


Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L.

(2015)

Creating Effective Sales and Marketing Relationships,

Business Expert Press

ISBN 9781606498590

UEA Repository

(Book)

(Published)


Baumann, J., Le Meunier-Fitzhugh, K., Le Meunier-FitzHugh, L.

(2014)

Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction,

UEA Repository

(Paper)

(Published)


Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L., Palmer, R., Clark, M., Hair, N.

(2013)

Service Dominant Logic – An Example of Competitive Advantage,

in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing : Proceedings of the 2013 World Marketing Congress.

Springer

pp. 165

ISBN 978-3-319-24182-1

Full Text UEA Repository

(Conference contribution)

(Published)


Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L.

(2011)

Sales and Marketing Collaboration - What is the impact of Market Orientation?,

UEA Repository

(Paper)

(Published)


Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L.

(2011)

Cross-Functional Teams- Do they really reduce Infer-Functional Conflict between Sales and Marketing?,

UEA Repository

(Paper)

(Published)


Le Meunier-FitzHugh, K., Baumann, J., Le Meunier-FitzHugh, L.

(2010)

Conceptualizing trust in the relationship between sales and marketing and the customer,

UEA Repository

(Paper)

(Published)


Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L.

(2010)

Rewards - Can they be used to help the coordination of sales and marketing activities?,

Full Text UEA Repository

(Paper)

(Published)


Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L., Palmer, R., Wilson, H.

(2009)

A Sales Perspective on Service Dominant Logic,

UEA Repository

(Paper)

(Published)


Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L.

(2008)

Conceptualizing trust in the relationship between sales and marketing,

UEA Repository

(Paper)

(Published)


Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L.

(2007)

Does Structure Influence the Performance of Sales and Marketing?,

UEA Repository

(Paper)

(Published)


Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L.

(2006)

Rewards - Can they be used to help align Sales and Marketing Activities?,

UEA Repository

(Paper)

(Published)


Key Research Interests

I have written a number of peer-reviewed conference papers and attended a number of academic conferences in the States and UK. My topics at conferences have been in the management of marketing and the sales and marketing interface, but my main areas of interest include international decision making for new market entry, strategy formation and implementation.

Teaching Interests

Lecturing and seminars for strategic management (third year undergraduate) and introduction to business (first year undergraduate). I am the moderator for marketing and strategy module for the MSc programme and previously taught these seminars.

External Activities and Indicators of Esteem

I undertake dissertation supervision for Cranfield University Master's students and am a moderator for the Open College Network.

Key Responsibilities

  • Lecturer and seminar leader.
  • I was module leader for Strategic management and Introduction to business and still teach on those modules.
  • Seminar coordinator for Introduction to business
  • Moderator for the MSc in Marketing and Strategy.