I joined Norwich Business School as Senior Lecturer in Marketing in September 2015. My previous position was Head of Department of Marketing, Enterprise and Tourism and Principal Lecturer in Marketing at Anglia Ruskin University in Cambridge. Prior to that I worked as a Marketing Manager and lectured in Marketing at a private college in the City of London.
My teaching experience includes delivering a wide range of marketing based subjects at all levels. I have taught on a number of units associated with The Chartered Institute of Marketing professional qualifications, hold a Postgraduate Diploma in Marketing and am a Chartered Marketer. At undergraduate and postgraduate level I have taught Doing Business in China, Business-to-Business Marketing, International Marketing and Research Methods. I have also taught on marketing and business programmes to employees from leading multinational companies, such as: Barclays, British Airways, Sinopec, Bosch, Deutsche Bank, and Mars.
Tzempelikos, N., Brennan, R., and Wilson, J. (2014) Improving relevance in B2B research: Analysis and recommendations in Journal of Business & Industrial Marketing 29. (7/8). pp. 601-609 (Article)
Wilson, J. (2014) Essentials of Business Research: A Guide to Doing Your Research Project, Sage Publications (Book)
Zolkiewski, J., Brennan, D.R., Khan, A., Wilson, J. (2013) Interacting in China. Paper presented at the 29th IMP Conference, University of Georgia, Atlanta, Georgia, USA (Paper)
Wilson, J. and Brennan, R. (2012) Doing Business with China: Comparative Content Analysis of the Business-to-Business Marketing Literature. Paper presented at the 28th IMP Conference, 13th-15th September, Universita Cattolica del Sacro Cuore, Rome (Paper)
Wall, S., Minocha, S. and Rees, B., (2011) International Business, Prentice Hall (Case material on China)
Wilson, J. and Brennan, R. (2011) Chinese global brand vision: Exploratory content analysis. paper presented at the Academy of Marketing Conference, 5-7 July, University of Liverpool (Paper)
Wilson, J. and Brennan, R. (2010) Doing Business in China: Is the importance of guanxi diminishing? in European Business Review 22. (6). pp. 652-665 (Article)
Wilson, J. (2010) Essentials of Business Research: A Guide to Doing your Research Project, Sage Publications (Book)
Wilson, J. and Brennan, R. (2010) The IMP contribution to understanding business with China. Paper presented at the 26th Annual IMP Conference, Sept, Budapest, Hungary (Paper)
Wilson, J and Brennan, R. (2009) Relational Factors in UK-Chinese International
Joint Ventures in European Business Review 21. (21). (2). pp. 159-71 (Article)
Wilson, J. and Brennan, R. (2008) Understanding the Importance of Guanxi in UK-Chinese Joint Venture Relationship. Paper presented at the 24th Annual IMP Conference, 3rd Sept – 6th Sept, Uppsala, Sweden (Paper)
Wilson, J. and Brennan, R. (2007) Influence of Relational Factors on International
Joint Venture Performance. Paper presented at the 23rd Annual IMP Conference, 31st Aug – 2nd Sept, Manchester, UK (Paper)
Griffiths, Alan and Wall, Stuart (2004) Economics for Business and Management, Prentice Hall (Chapter)
Wall, S. and Rees, B., (2004) International Business, Prentice Hall, (Case Study: London International 'Durex in China')
Wilson, J. and Brennan, R. (2003) Market entry methods for Western firms in China in Asia Pacific Journal of Marketing and Logistics 15. (4) (Article)
Wilson J. and Brennan, R. (2003) Say goodbye to the joint venture: The case of UK
FDI in China. Paper presented at the Chinese Economic Association (CEA) Conference, London, April, 2003 (Paper)
Wilson, J. and Brennan, R. (2001) Managing Chinese/Western Joint Ventures: A comparative analysis of the ‘interaction and networks’ and ‘Chinese management’ literature. Paper presented at the 17th Annual IMP Conference, 9th – 11th September, Oslo, Norway (Paper)
I completed my PhD in International Marketing at Middlesex University in 2006. I also hold degrees in Business Studies (BA) master’s degrees in Marketing (MA) and Chinese Business and International Relations (MSc) and an MPhil in Educational Research from the University of Cambridge.
My research interests focus on Marketing Education, Business Marketing and Chinese Brands. I have published papers on UK-Chinese joint venture relationships and doing business in China. In addition, I am author of Essentials of Business Research: A Guide to Doing Your Research Project (2014, Sage Publications).
Key Research Interests
My research interests include Business-to-Business Marketing, Doing Business in China, Chinese Cultural values, Marketing Education and Business Research. In relation to the latter, I am author of Essentials of Business Research: A Guide to Doing Your Research Project (2014, Sage Publications). I have published in European Business Review, Journal of Business & Industrial Marketing and the Asia Pacific Journal of Marketing & Logistics. I have also presented papers at a number of marketing conferences, in particular the Industrial Marketing & Purchasing Group (IMP) Conference.
I teach Understanding Research for Brand Leadership on the MSc Brand Leadership programme. I also teach on the following modules:
Marketing and Strategy
Management Skills and Personal Development
Introduction to Business
Office Hours Monday 10-11 / Tuesday 10-11
I am Associate Director of Teaching, Learning and Quality within Norwich Business School.
External Examiner at University of Huddersfield and Bournemouth University.
Fellow of the Chartered Institute of Marketing
Member of The Levitt Group
Member of the Academy of Marketing
Member of the British Academy of Management
Member of the Industrial Marketing & Purchasing Group (IMP)
I am an ad hoc reviewer for the International Journal of Business Performance Management, Journal of Business & Industrial Marketing and Journal of Human Relations. In addition, I have also acted as a reviewer for the ESRC. Book reviews include a number of publications for Sage and Cambridge University Press.