Biography

I joined Norwich Business School as a Lecturer in Brand Management in July 2012. Prior to re-entering academia, I spent several years in industry, working as Marketing and Business Development Manager at Taylor Wessing, an internationally operating law firm, and as Junior Product Manager for cosmetics producer L'Oreál.

I began my career at Cologne Business School (Germany) and the University of Hertfordshire (UK), where I graduated with a BA in Media Business Administration. I then held marketing positions at Bayer HealthCare (Germany) and Löwenbräu in Sydney (Australia), before graduating with an MA in Marketing from the University of Hertfordshire (UK).

All Publications

Baumann, J., Le Meunier-FitzHugh, K., Wilson, H. N.

(2017)

The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services,

in Industrial Marketing Management

64

pp. 107–121

Full Text UEA Repository

(Article)

(Published)


Marcos-Cuevas, J., Nätti, S., Palo, T., Baumann, J.

(2016)

Value co-creation practices and capabilities: Sustained purposeful engagement across B2B systems,

in Industrial Marketing Management

56

pp. 97-107

Full Text UEA Repository

(Article)

(Published)


Stuebiger, N., Baumann, J., Haas, A., Le Meunier-Fitzhugh, K.

(2016)

Forgiveness in Buyer–Seller Relationships Gone Bad,

in Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress.

Springer

pp. 743-744

Full Text UEA Repository

(Conference contribution)

(Published)


Baumann, J., Le Meunier-Fitzhugh, K., Fitzhugh, L. C.

(2016)

Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice,

Full Text UEA Repository

(Paper)

(Published)


Baumann, J., Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L.

(2016)

A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers,

in Thriving in a New World Economy : Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference.

Springer

pp. 12

ISBN 978-3-319-24146-3

Full Text UEA Repository

(Conference contribution)

(Published)


Stuebiger, N., Baumann, J., Haas, A., Le Meunier-Fitzhugh, K.

(2015)

Forgiveness in Buyer-Seller Relationships Gone Bad,

UEA Repository

(Paper)

(Published)


Baumann, J., Le Meunier-FitzHugh, K.

(2015)

Making Value Co-Creation a Reality – Exploring the Co-Creative Value Processes in Customer-Salesperson Interaction,

in Journal of Marketing Management

31

(3-4)

pp. 289-316

Full Text UEA Repository

(Article)

(Published)


Baumann, J., Le Meunier-FitzHugh, K.

(2014)

Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?,

in AMS Review

4

(1-2)

pp. 5-20

Full Text UEA Repository

(Article)

(Published)


Baumann, J., Le Meunier-Fitzhugh, K., Le Meunier-FitzHugh, L.

(2014)

Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction,

UEA Repository

(Paper)

(Published)


Baumann, J., Le Meunier-FitzHugh, K., Haas, A., Stuebiger, N.

(2014)

Reciprocal Value Propositions in Professional Service Sales Encounters,

UEA Repository

(Paper)

(Published)


Baumann, J., Le Meunier-FitzHugh, K.

(2013)

A critical realist exploration of the influence of interpersonal trust on value co-creation in transactional and relational customer-salesperson interaction,

UEA Repository

(Paper)

(Published)


Le Meunier-FitzHugh, K., Baumann, J., Palmer, R., Wilson, H.

(2011)

The Implications of Service-Dominant Logic and Integrated Solutions for the Sales Function,

in Journal of Marketing Theory and Practice

19

(4)

pp. 423-440

Full Text UEA Repository

(Article)

(Published)


Baumann, J., Le Meunier-FitzHugh, K.

(2011)

Conceptualizing the Impact of Trust on Value Co-Creation in Buyer-Service Provider Relationships,

UEA Repository

(Paper)

(Published)


Le Meunier-FitzHugh, K., Baumann, J., Le Meunier-FitzHugh, L.

(2010)

Conceptualizing trust in the relationship between sales and marketing and the customer,

UEA Repository

(Paper)

(Published)


Le Meunier-FitzHugh, K., Baumann, J.

(2009)

The Implications of Service-Dominant Logic and Integrated Solutions for the Sales Function,

UEA Repository

(Paper)

(Published)


Baumann, J., Le Meunier-FitzHugh, K.

(2009)

The Role of Trust in Buyer-Seller Relationships in Service Industries and the Impact of the Selling Organization's Brand Name on the Development of Trust,

UEA Repository

(Paper)

(Published)


Key Research Interests

My research interests focus on the processes of value co-creation in buyer-seller interaction, service marketing and management, relationship  and industrial (B2B) marketing, value chain management as well as personal selling and sales management (particularly the implications of value co-creation for salespeople, the selling organisation and its customers).

My Ph.D. thesis explored the antecedents and consequences of value co-creation in customer-salesperson interaction in transactional and relational service exchange. I have published in Industrial Marketing Management (forthcoming), the Journal of Marketing Management, Journal of Marketing Theory and Practice, the AMS Review and presented my work at a number of international academic conferences. Two of these papers received Best Paper in Track Awards from the American Marketing Association Winter Conference in 2010 and the AMA Summer Conference in 2011 respectively.

Teaching Interests

I currently teach Strategic Brand Management, a module for 3rd year undergraduate students for which I am also the module organiser, Integrated Marketing Communications to MSc Marketing students, Research Methods, Principles of Marketing, as well as Brands & Strategy to MSc Brand Leadership students. In addition, I supervise Master's Dissertations of MSc Brand Leadership and MSc Advanced Business Management students.

External Activities and Indicators of Esteem

I regularly deliver introductory marketing and branding lectures to 6th formers studying media or business in high schools around Norfolk and Suffolk. If you are interested in any of these subjects for your students, please contact me.

Administrative Posts

My office hours are Wednesdays, 10am-12. For appointments outside of this time, please e-mail me to arrange an alternative - I am always happy to see students whenever possible.