Biography

Dr Bryan Usrey is a Lecturer in Marketing within the Marketing, Entrepreneurship and Business Strategy (MEBS) group at Norwich Business School. Prior to joining, Bryan undertook and completed his PhD at Leeds University Business School. His research has been featured in the Journal of Travel Research, the Association for Consumer Research, the European Marketing Academy and the Global Alliance of Marketing and Management Association.

Bryan’s research interests are in the field of consumer behavior, including topics in the areas of business ethics and prosocial marketing, corporate social responsibility, branding, advertising, online marketing and the sharing economy. He has also reviewed articles for a number of prestigious conferences and journals.

 

All Publications

Biraglia, A., Gerrath, M. H., Usrey, B.

(2017)

Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity,

in Journal of Travel Research

Full Text UEA Repository

(Article)

(E-pub ahead of print)


Gerrath, M. H., Usrey, B.

(2017)

"This Review is Sponsored by”: When the Disclosure of Incentivized Reviews Affects Blog Loyalty,

UEA Repository

(Paper)

(Published)


Graul, A., Usrey, B.

(2017)

False positives: How double-sided review systems affect consumers’ rating valence,

UEA Repository

(Paper)

(Published)


Usrey, B., Palihawadana, D., Saridakis, C., Theotokis, A.

(2017)

Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability,

UEA Repository

(Paper)

(Published)


Birgalia, A., Gerrath, M. H., Usrey, B.

(2016)

Firm’s Involvement in the Restoration of Tourist Attractions: The Role of Perceived Altruism and Authenticity on Visiting Intentions,

UEA Repository

(Paper)

(Published)


Gerrath, M. H., Usrey, B.

(2016)

“The Review is Sponsored by”: The Effect of Sponsorship Disclosure on Blog Loyalty,

UEA Repository

(Paper)

(Published)


Usrey, B., Palihawadana, D., Saridakis, C., Theotokis, A.

(2016)

Green Emphasis: The Role of Green Product Communications in Influencing Performance Evaluations,

UEA Repository

(Paper)

(Published)


Biraglia, A., Gerrath, M. H., Usrey, B.

(2015)

Firm’s Involvement in the Restoration of Tourist Attractions: The role of Perceived Altruism and Authenticity on Visiting Intentions,

(Poster)

(Published)