Biography

I joined Norwich Business School in March 2016. My research interests can be categorised by the relationships between information technology and people. I have always been interested in how and why people use technology, and how technological configurations impact the people that use them. I have been able to explore this with multiple research interest areas such as virtual worlds, social media, systems analysis, mobile services, and user requirements. This, and my other research interests, often lead me to interdisciplinary research areas, so I am keen to collaborate with other researchers across multiple disciplines.

I did my PhD at the University of Auckland, New Zealand. My PhD thesis was about virtual worlds and computer games. During my doctoral research, I investigated how social movements (users of virtual worlds) continue to use virtual worlds which are constantly evolving as designers implement changes to the system. As more social and business activities are taking place in virtual environments, this study has implications for both societal and organisational usage of virtual worlds. It also has implications for understanding how users of information systems are impacted when designers of a system impose new technological configurations.

I am also working on other papers related to social media. Two papers are based on the work of my dissertation students and focus on how social media is used within organisations. I am working with colleagues in China on a paper investigating why crowdsourcing usage is different to Western countries. I am also working on a new project with a colleague at the University of Surrey regarding the use of social media in tourism. Alongside empirical projects, I am also working on a methodological paper regarding the implications social media has for qualitative researchers in information systems, and business research in general.

I have published in Information and Management, Information and Organization, Asian Business and Management, Information Technology and Tourism, the Journal of Information Systems Education, and the International Journal of E-Services and Mobile Applications. I have worked with research collaborators in New Zealand, USA, Finland, the Netherlands, and the UK.

My office hours are Mondays 3-4pm and Wednesdays 2-3pm.

All Publications

McKenna, B., Cai, W., Tuunanen, T.

(2017)

Consumer Information Services in Intercultural Tourism: An Ethnographic Study of Chinese Outbound Backpackers,

in Proceedings of the 50th Hawaii International Conference on System Sciences.

HICSS

pp. 1237-1246

ISBN 978-0-9981331-0-2

(Conference contribution)

(Published)


McKenna, B., Myers, M. D., Newman, M.

(2017)

Social media in qualitative research: Challenges and recommendations,

in Information and Organization

27

(2)

pp. 87-99

Full Text UEA Repository

(Article)

(Published)


Guo, W., Feng, J. B., McKenna, B., Zhang, P.

(2017)

Inter-organizational governance and trilateral trust building: a case study of crowdsourcing-based open innovation in China,

in Asian Business & Management

16

(3)

pp. 187–207

Full Text UEA Repository

(Article)

(Published)


Vodanovich, S., McKenna, B., Cai, W.

(2017)

Cultural values inherent in the design of social media platforms: A case study of WeChat,

in 30TH Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives.

University of Maribor Press

pp. 617-628

Full Text

(Conference contribution)

(Published)


Cai, W., McKenna, B.

(2016)

Consumer information technologies in intercultural tourism: a case study of Chinese outbound backpackers,

UEA Repository

(Paper)

(Published)


McKenna, B., Vodanovich, S.

(2016)

Digital native identity development in virtual worlds,

UEA Repository

(Paper)

(Published)


McKenna, B., Vodanovich, S., Fan, T.

(2016)

I heart you: how businesses are using social media to increase social capital,

UEA Repository

(Paper)

(Published)


Mckenna, B., Myers, M., Gardner, L.

(2015)

Analysing qualitative data from virtual worlds: using images and text mining,

UEA Repository

(Paper)

(Published)


McKenna, B., Tuunanen, T., Gardner, L. A.

(2014)

Exploration of location-based services adoption,

in International Journal of E-Services and Mobile Applications

6

(1)

pp. 1-22

Full Text UEA Repository

(Article)

(Published)


Mckenna, B., Tuunanen, T., Gardner, L.

(2013)

Consumers’ adoption of information services,

in Information & Management

50

(5)

pp. 248-257

Full Text UEA Repository

(Article)

(Published)


Mckenna, B., Gardner, L., Myers, M.

(2012)

The co-evolution of the “social” and the “technology": a netnographic study of Social movements in virtual worlds,

UEA Repository

(Paper)

(Published)


Costain, G., Mckenna, B.

(2011)

Experiencing the elicitation of user requirements and recording them in use case diagrams through role play,

in Journal of Information Systems Education

22

(4)

pp. 367-380

UEA Repository

(Article)

(Published)


Bouwman, H., Carlsson, C., Lopez-Nicolas, C., Mckenna, B., Molina-Castillo, F., Tuunanen, T., Walden, P.

(2011)

Mobile travel services: the effect of moderating context factors,

in Information Technology & Tourism

13

(2)

pp. 57-74

Full Text UEA Repository

(Article)

(Published)


Mckenna, B., Tuunanen, T., Gardner, L.

(2011)

Exploration of location-based services adoption,

UEA Repository

(Paper)

(Published)


Mckenna, B., Gardner, L., Myers, M.

(2011)

Issues in the study of virtual world social movements,

UEA Repository

(Paper)

(Published)


Mckenna, B., Gardner, L., Myers, M.

(2011)

Social movements in world of warcraft,

UEA Repository

(Paper)

(Published)


Mckenna, B., Gardner, L., Myers, M.

(2010)

Chaotic worlds: an analysis of World of Warcraft,

UEA Repository

(Paper)

(Published)


Bouwman, H., Carlsson, C., Lopez-Nicolas, C., Mckenna, B., Molina-Castillo, F., Tuunanen, T., Walden, P.

(2010)

Mobile travel services: A three-country study into the impact of local circumstances,

UEA Repository

(Paper)

(Published)


Key Research Interests

My research interests centre around the relationships between information and technology. I have always been interested in how and why people use technology, and how technological configurations impact the people that use them.

I am interested to supervise research students in the areas of social media, social implications of information technology, e-commerce, virtual worlds, and other general information systems topics. 

Teaching Interests

My teaching interests are in the areas of information systems and include:

- Systems Analysis and Design

- E-Commerce

- Social Media / Social Computing

- Management Information Systems