I was appointed a full-time Lecturer in Business Management in November 2013, having studied my Masters in Business Administration (MBA) at Norwich Business School in 2010.  In the interim, I was involved with Norwich Business School both as a mentor for the students’ MBA consultancy projects and as an Associate Tutor, teaching marketing, organisational behaviour and consultancy skills.

I hold a Bsc Hons in Environmental Science – also from the University of East Anglia (UEA) and have been living in Norwich and South Norfolk after returning here in 1985.  For much of my career I have been able to combine my personal interest in the environment with an understanding and experience in marketing and fundraising for the charitable / not-for-profit sector.  I was Marketing Manager of Norfolk Wildlife Trust 17 years before a spell as a Development Manager at UEA, attached to the Faculty of Science, as well as being involved with the development education charity NEAD (Norfolk Education & Action for Development) as a trustee.

Now that I teach Business Management at Higher Education level I still believe that there is a place and a commercial imperative for business and industry to embrace environmental and ethical standards in the pursuit of responsible business practice.

I have been involved with the Graduate Trainee Management Scheme since its inception in 2012 and started a pilot scheme, the Do Good Campaign, in January 2014 as a way of allowing 2nd and 3rd year undergraduate students to engage with the local business community and apply their knowledge and skills in fundraising for a local charity. 

Key Research Interests

I am interested in two specific areas of research: to know how business skills acquired by students at HE level (specifically UK Business Schools) may be transferable into the charitable / not-for- profit / charitable sector.  Specifically, I was to look at the match between the skills for marketing in SMEs and fundraising in the charitable sector.

I am also interested to explore the link between marketing and environmental reputation in UK SMEs – specifically to research examples where companies are motivated to pursue energy conservation measures beyond simple energy saving and into environmental responsibility territory.

Teaching Interests


I am a Lecturer in Business Management with a particular interest in

  • Management Consultancy
  • Marketing and Strategy
  • Brand Strategy and Consumer Behaviour



I am module organiser for -

NBS-3P5Y: - Management Consulting and Development


I am involved with the following modules -

NBS-M16X: - Management Consultancy Skills


NBS-MC03: - Marketing and Strategy - Markets, Competitors and Customers

NBS-MC01: - Managing People and Organisations

NBS-MC1X: - Management Skills and Personal Development

NBS-MC2X: - Integrated Business Decisions


NBS-2B8Y: - Strategic Business Decision Making

NBS-3M8Y - Strategic Brand Management

NBS-4005Y: - Introduction to Organisational Behaviour

NBS-5009Y – Marketing Communications


Organiser: IFAG (Ecole de Commerce) 3 week BEES Programme July/Aug 2013

Organiser: Week 2 Aramco Conference for NBS July 2013



Professional Activities

Enterprise and Engagement

Involvement with the Graduate Trainee Management Scheme from the start.

Set up the "Do Good Campaign" - pilot scheme with active engagement from 12 NBS students in January 2014. Aim of the campaign is to trial ways for undergraduate students to engage with the local business community and apply their knowledge and skills in fundraising for a local charity. The scheme raised £3,000 for Cancer Research UK in 2014. 

Participation in NBS Schools contact programme - external visits to school with an NBS admissions history, involved in running taster days for prospective students. 

Affiliate Memeber CMI- Chatered Management Institute.