I am Lecturer in Innovation Management at the Norwich Business School (NBS) and at UEA London. I gained my PhD in Technology and Innovation Management from the University of Sussex at the Science and technology Policy Research (SPRU). I also completed successfully and with distinction an MPhil in Economics and Management of Technology and a BSc in Management of Finance.

Prior to joining the NBS I worked for four years for the United Nations Industrial Development Organization (UNIDO) designing and implementing technological projects in the fields of Information and Communication Technologies (ICTs) and Renewable Energy mainly in Africa, Asia and Latin America.


All Publications

Avila-Merino, A.


Internet Service Providers, Global or Local?: Examining Middle and High-Income countries. The Cases of Mexico and Spain.,

LAP Lambert Academic Publishing

ISBN 3838344243, 978-3838344249

UEA Repository



Avila-Merino, A.


Innovation and Territorial Development in Latin America. Project: Innovation Centre and Venture Capital Fund for High Technology. Instruments to Increase the Competitiveness of Local Latin American Production Systems,

United Nations Industrial Development Organization

UEA Repository



Key Research Interests

I have been sent to the journal a piece of research on Near Field Communication diffusion and adoption in the UK. I will continue in the same line of research during the next months co-working with an MSc student and a member of staff from the School of Computing.

My main research interest is currently focused on the Internet Governance, specifically to the security issues of the Internet. I have also special interests on the business models for the provision of new services in the Internet and telecommunications industries as well as their regulatory and policy related issues.

Teaching Interests

During the last two years I have supervised 12 MSc students and currently 2 MSc in Advanced Management ones mainly in issues related to Innovation Management and Information Systems topics.

I am currently the module organiser of:

Brand and Tech (Postgraduate - MSc in Brand Leadership)

Innovation Management and Customer Focus (MBA Postgraduate -full-time and part-time)

E-business Management (Postgraduate)

Innovation Management and Creativity (Undergraduate)

Global E-business (Undergraduate)

I also co-teach in the following modules:

  • Innovation and Organisational Transformation (MSc in Brand Leadership)
  • Integrated Business Decisions (Postgraduate)
  • Innovation and Operations Management (Advanced Management MSc Programme)

Lastly, I have contributed to the content of the first UEA's Massive Open Online Course (MOOC) called "The Secret Power of Brands". The course is currently followed by 50,000 students worldwide and it is planned to start a third edition take in 2016.

External Activities and Indicators of Esteem

Administrative Roles within the Social Sciences Faculty

From September 2015, I have been appointed the Social Sciences Faculty Associate Dean for Internationalisation.


Administrative Roles within the Norwich Business School and the University of East Anglia

From September 2016, I will be member of the University of East Anglia Senate.

From September 2015 I became the Norwich Business School Deputy Senior Advisor

Since March 2013, I am the Norwich Business School's Senior Advisor. 

External relationships

I am active member of the following associations: International Association for Management of Technology, Econ@Tel A Telecommunications Economics COST Network, Global Internet Governance Academic Network (GigaNet), and Internet Society (ISOC) Chapter England and Mexico.