Entrepreneurship Entrepreneurship

Entrepreneurship

Module organiser: Julian Campbell

Description

This module develops both theoretical awareness and a practical  understanding of entrepreneurship.  It extends to an outline of SME development and involves the production of a substantial Business Plan for the formation or growth of an entrepreneurial business.  It also examines the development of public policy as applied to the SME arena. It will aid students who are considering launching into business.

Learning objectives

By the end of the module students should be able to:

  • Understand the context of entrepreneurship
  • Explain the theoretical foundations relating to SMEs
  • Appreciate 'intrapreneurship' within larger organisations
  • Comprehend the structure, content and application of a formal Business Plan
  • Appreciate various strategies for  financing
  • Develop a strategic perspective for a new venture

Cognitive skills development will enable students to:

  • Appreciate entrepreneurship and why it occurs
  • Debate with peers and justify theory
  • Demonstrate critical evaluation of the SME sector
  • Articulate an awareness of the surrounding environment
  • Display evidence of key skills for successful  business launch
  • Understand differing types of entrepreneurial activity
  • Understand the key stages in business development

Learning outcomes

You will be able to discuss entrepreneurial theory. Launch or develop an entrepreneurial business in either a start-up situation or for an existing organisation. Also, you will be able to analyse the surrounding business environment and relate it to a business; consider the evaluation and valuation of an existing business offered for sale; prepare a detailed Business Plan for the first few years of a business, or for the growth and development of an existing entity.  You will also learn the significance of Finance and accounting; Marketing and Management operations

Please note: This information is subject to review and change without notice.