Celebrity support for student’s climate conscious eyewear

Published by  Communications

On 7th Dec 2020

Photos of Holly Willoughby and Gabby Logan wearing Coral Eyewear sunglasses.

Photo credit: @hollywilloughby and @gabbylogan on Instagram.

The likes of Holly Willoughby and Gabby Logan have been getting behind a UEA student’s business creating fashionable glasses and sunglasses from rescued ocean fishing nets, taking his venture from strength to strength.  

ECO student George Bailey has received celebrity support since he first launched his products with backing and financial investment from TV personality Jake Humphrey in June this year.  

Since then, other celebrities have got behind the brand posting on their social media channels wearing the products and praising his innovative creations.  

Holly Willoughby posted saying: “Topping up on Vit D in the white light... thanks @jakehumphrey for my beautiful @coraleyewear love them! ... made from recycled plastic and rescued fishing nets keeping our oceans cleaner... great idea!” 

While Gabby Logan said: “Apologies for the extreme close up but I want you to see my @coraleyewear sunglasses in autumnal red. My friend @jakehumphrey has invested in a young entrepreneur who is making sunglasses from recycled materials (disused fishing nets) and I think that’s worth shouting about. #sustainable #ecoproducts

600,000 tonnes of fishing nets are thought to be abandoned in our oceans every year, taking up to 600 years to break down. During this time, tiny fragments called micro plastics are ingested by animals and World Animal Protection estimates just one abandoned net entangles 30-40 marine animals per year. 

The Coral Eyewear frames are injection moulded using ECONYL, pellets of recycled nylon created from regenerated ocean fishing nets and fabric scraps from landfill. The ECONYL process reduces the global warming impact of nylon by 80% when compared with the material from oil and instead of adding environmentally-damaging lacquer, gloss or varnish, the frames are tumbled for smoothness.  

This comes as UEA launches its ‘Climate of Change’ campaign bringing together academics, young people, key policy makers and the public to help tackle the biggest threat facing humanity today.  

George first started Coral Eyewear in 2019 with the help of the UEA Student Enterprise Service and investment from the University’s Enterprise Fund ‘Scale It’ award of £50,000. 

The UEA Enterprise Fund is made possible thanks to philanthropic supporters, and received an incredible £1million legacy gift from local builder William ‘Arthur’ Hamlin last year, which will support further student and alumni businesses.    

Find out more about UEA’s Enterprise Fund and Coral Eyewear.  

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