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Course Detail

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Advanced Communication Level 7 Module



Thursday 23 April 2020 - Thursday 4 June 2020


UEA, Norwich

Event Category:

Leadership, Innovation and Service Improvement, Nursing, Medicine

Start Date

23rd April 2020







This module is available as a Health CPD credit only module or can be taken as part of the Advanced Professional Practice programme.  For further information on the Advanced Professional Practice programme please visit

Module Outline

It is widely acknowledged that effective communication skills are central to the delivery of high quality health and social care and a decisive factor in determining patient satisfaction, concordance, resilience and recovery. This module aims to explore and describe the theoretical background and frameworks underpinning this essential area of practice, whilst at the same time providing you with an opportunity to evaluate and develop your own communication skills further.

Utilising a number of different teaching methods such as role-play, video examples, case studies and discussion, this module will enable you to consider in-depth some of the common communication challenges found in the work environment whilst at the same time developing strategies to manage these.

This module underpins the four pillars of advanced practice: management and leadership, education, research and advanced clinical practice. It reinforces the core principle that advanced practice is a level of practice rather than a particular role.

What will I learn?

The learning objectives of this module are to: Study and critique the components of professional communication by examining in depth both the research evidence and the students own experience in order to identify the range of skills and strategies necessary for effective practice.

On successful completion of the module students will be able to:
- Critically evaluate differing concepts and frameworks underpinning interpersonal and intrapersonal communication
- Critically appraise and discuss the evidence base describing the key skills associated with effective communication in health and social care
- Demonstrate expertise in structuring a professional interview optimising engagement and time available
- Discuss the importance and impact of cue based interviewing which focuses on the needs of the individual, taking into account both disease and illness perspectives
- Demonstrate a Systematic approach to giving complex information to patients and carers congruent to differing levels of health literacy
- Critically evaluate methods to assist individuals in making informed choices using a shared decision making approach
- Critically reflect and analyse own and others’ communication skills
- Demonstrate an evidenced based approach to giving constructive feedback to colleagues with regard to their communication style and impact on care

How will I learn?

Face-to-face learning

Study Dates

23rd April 2020

7th 8th 14th 28th May 2020

4th June 2020

Course Director

Sandra Winterburn


Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.

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