I am a lecturer and Director of Research Communication in the School of International Development (DEV). 

I am a Chartered Marketer with over 20 years marketing and communications experience in the public and non-profit sector. I have been actively involved on a number of committees and judging panels including The Chartered Institute of Marketing Higher Education Group, The Chartered Institute of Marketing Charity Group, HEIST Awards for Marketing Excellence and recently the Rusty/Golden Radiator awards for online videos promoting best practice in development communication. In June 2015 I completed a YouTube Consultancy for WaterAid. My interests are multidisciplinary, but I have particular expertise in strategic marketing, communications, PR, branding, digital and social media. 

My research focuses on two main areas of social media. Firstly, how social media has empowered communities to effect change e.g. the Arab Spring and Chile Winter and secondly how international development organisations and NGOs use social media: rapid response to unforeseen events, emergency related videos, fundraising and general awareness raising. I am particularly interested in celebrity advocacy, social media and international development.

I regularly tweet about issues in social media and international development.

Contact details:
David Girling
Room 1.87, Arts Building
School of International Development
University of East Anglia
Norwich Research Park
Norwich NR4 7TJ
T: +44 (0)1603 593529

Teaching Interests

I teach on the following DEV modules:


  • Development in Practice
  • Development Work Experience - Module Convenor
  • Humanitarian Communication
  • Media Production for Development - Module Convenor


  • Critical Issues in Development Practice
  • Media and Development in Practice - Module Convenor
  • Media and International Development

Administrative Posts

  • Director of Undergraduate Admissions
  • Director of Research Communications

I also manage DEV's Professional Skills Programme.