I am a lecturer and Director of Research Communication in the School of International Development (DEV).
I am a Chartered Marketer with over 20 years marketing and communications experience in the public and non-profit sector. I have been actively involved on a number of committees and judging panels including The Chartered Institute of Marketing Higher Education Group, The Chartered Institute of Marketing Charity Group, HEIST Awards for Marketing Excellence and recently the Rusty/Golden Radiator awards for online videos promoting best practice in development communication. In June 2015 I completed a YouTube Consultancy for WaterAid. My interests are multidisciplinary, but I have particular expertise in strategic marketing, communications, PR, branding, digital and social media.
My research focuses on two main areas of social media. Firstly, how social media has empowered communities to effect change e.g. the Arab Spring and Chile Winter and secondly how international development organisations and NGOs use social media: rapid response to unforeseen events, emergency related videos, fundraising and general awareness raising. I am particularly interested in celebrity advocacy, social media and international development.
I regularly tweet about issues in social media and international development.
Room 1.87, Arts Building
School of International Development
University of East Anglia
Norwich Research Park
Norwich NR4 7TJ
T: +44 (0)1603 593529
I teach on the following DEV modules:
- Development in Practice
- Development Work Experience
- Humanitarian Communication
- Media and Development in Practice
- Media and International Development
I am Director of Employability in the School of International Development and work closely with the Careers Centre to design the employability programme for the School including the annual Working in Development Forum and Professional Skills Programme.
If you would like to advice on careers-related matters please do not hesitate to get in contact.