Emma started as senior research associate in the School of Health Sciences at the University of East Anglia in May 2017. She is currently working on the project titled, “Smoking cessation advice in primary care: what does it comprise of and does it make a difference?” Prior to this appointment, Emma completed a PhD at the University of Manchester looking at “the role of self-rewards in behaviour change” and worked as a Research Manager for Breaking Free Online, and as a Stop Smoking Advisor within the NHS. Before embarking on her PhD, Emma completed an MSc in Health Psychology at Liverpool John Moores University and a BSc in Neuropsychology from the University of Central Lancashire, alongside various roles as a Research Assistant and Wellbeing Mentor within Health Promotion.  

All Publications

Dugdale, S., Ward, J., Elison-Davies, S., Davies, G., Brown, E.


Breaking Free from Smoking: A Novel Digital Smoking Cessation Intervention for Offenders in UK Prisons,

in Journal of Smoking Cessation

Full Text UEA Repository


(E-pub ahead of print)

Brown, E. M., Smith, D. M., Epton, T., Armitage, C. J.


Do Self-Incentives Change Behavior? A Systematic Review and Meta-Analysis,

in Behavior Therapy



pp. 113-123

Full Text UEA Repository



Key Research Interests

Current projects:

Smoking cessation advice in primary care: What does it comprise of and does it make a difference?

This project will use audio recordings of stop smoking sessions delivered in Primary Care to identify:

1. What smoking cessation support is routinely delivered by stop smoking advisors in Primary Care 

2. If the support delivered is in lines with the treatment guidelines

To identify the objectives above, the audio recordings will be coded for every possible behaviour change technique (BCT) used throughout the delivery of the initial stop smoking sessions, using the current behaviour change technique taxonomy (BCTTv1, Michie et al., 2013).

Following this, I will assess the whether:

1. The number of behaviour change techniques are associated with short-term (4-weeks) and long-term (6-months) smoking abstinence.

Finally, I will explore whether:

1. Specific behaviour change techniques, and subsets of behaviour change techniques, that are typically delivered by advisors in Primary Care, are associated with short and long-term smoking abstinence.

The findings obtained during this project will help to inform guidance and policy updates, which will not only contribute to developing future training for practitioners delivering stop smoking support in Primary Care settings but will also, improve the clinical outcome of cessation support.