Our research explores how audiences use and receive different media Our research explores how audiences use and receive different media

Our focus on Media and Cultural Consumption represents our broader interests around audiences, exhibition and reception. This research considers the place of the audience and consumption in relation to debates in international, national, rural and local cinema-going. It also examines the historical reception of films, stars and genres and studies a broad range of media audiences and industries. 
Supported by research grants from the Arts and Humanities Research Council and the Japanese Embassy, this work covers disparate national cinemas, including cross-border assumptions made by media fans and industries in Japan and Britain. It also looks at different media, with studies of media consumption in relation to popular music and community activism. 
Much of this research is undertaken in conjunction with local and national partners such as Village Screen, the BFI, Picturehouse Cinemas, Community Music East, and the Norwich Sound & Vision festival.
Our work will continue to expand in this research area, with work by Mark Jancovich on local cinema-going and new forms of cinema exhibition, Tim Snelson on historical audience reception and Karina Aveyard on rural cinemas. Rayna Denison continues her examination of cross-border assumptions between Japan and Britain and Mark Rimmer expands his research into community music projects



Staff and key research interests

Karina Aveyard: rural cinema-going; community cinema
Rayna Denison: media franchises in Japan; local and global reception of anime; cross-cultural appropriation of the superhero genre
Mark Jancovich: critical reception of 1940s genre; local audiences and cinema-going; 
Keith M. Johnston: promotional contexts; marketing materials; critical reception of 3D
Brett Mills: television and local identity; regional media and cultural geography
Mark Rimmer: cultural value; community music
Tim Snelson: historical audience reception; regional cinema-going practices