How audiences use and receive different media How audiences use and receive different media

Our focus on Media and Cultural Consumption represents our broader interests around audiences, exhibition and reception. This research considers the place of the audience and consumption in relation to debates in international, national, rural and local cinema-going. It also examines the historical reception of films, stars and genres and studies a broad range of media audiences and industries.

Supported by research grants from the Arts and Humanities Research Council and the Japanese Embassy, this work covers disparate national cinemas, including cross-border assumptions made by media fans and industries in Japan and Britain, and the public circulation of psychological ideas within cinema culture. It also looks at different media, with studies of media consumption in relation to popular music and community activism.

Much of this research is undertaken in conjunction with local and national partners such as Village Screen, the BFI, Picturehouse Cinemas, Community Music East, The Heritage Lottery Fund, the British Science Association, Long Live Southbank, and the Norwich Sound & Vision festival.


• AHRC Community Music project

• 'Psy' Sciences and Cinema in the Sixties (AHRC project)

Cultural Heritage and Improvised Music in European Festivals (CHIME) (JPI Heritage Plus Project)

Engaging Youth in Cultural Heritage (AHRC project)

• New Forms of Cinema Exhibition - NFCE

Staff Research Interests Staff Research Interests

Karina Aveyard

Rural cinema-going; community cinema;

Rayna Denison

Media franchises in Japan; local and global reception of anime;
cross-cultural appropriation of the superhero genre

Mark Jancovich

Critical reception studies; local audiences and cinema-going

Keith M. Johnston

Promotional contexts; marketing materials; critical reception of 3D

George McKay

Popular music and festivals; cultural heritage; community media

Brett Mills

Television and local identity; regional media and cultural geography

Emma Pett

Audience studies; cinema-going and cultural memory; cultural policy; critical reception of East Asian media

Tom Phillips

Online fandom, audience and reception studies, the UK videogames industry

Mark Rimmer

Cultural value; community music

Tim Snelson

Historical audience reception; regional cinema-going practices