Since Alex Morris graduated in 2009 he has set up a successful video production company, recently winning national awards for promotional films he produced for UEA!
Tell us about your career to date?
During the final days of my university education; I started up Lambda Films with another UEA alumnus. Spotting a gap in the market; we strived to deliver high-quality corporate communications and promotional videos to businesses, with a strong focus on digital video, not television. Since then we've built the company from nothing to become one of the leading video agencies in the East of England. We have offices in the centre of Norwich and another in Cambridge, and employ several people. We work with a range of great clients from the area including Chapelfield, NHS, UEA, Theatre Royal Norwich, Cambridge City Council, R G Carter, St John Ambulance, Howes Percival and Fendercare Marine to name but a few.
What was it like studying Film and Television Studies at UEA?
When I was choosing universities, all I did was check the league tables. UEA was number one, so I went there without attending any open days. I'm really glad I did. Studying at UEA allowed me to get a real understanding of the way the film industry worked, and I met a great set of peers and friends. It also gave me the freedom to wax lyrical about something I was passionate about, and really go to town on researching.
What did you think about your lecturers, teaching and the facilities?
I generally found the lecturers to be of an extremely high quality – with special mention to Peter Kramer and Brett Mills. We were often in the Arts Building and were able to get lots done and get into some contested debates in our seminars.
Did you participate in any clubs and societies?
My participation in the student TV society was almost certainly the thing that influenced my career most. In immediately going for and securing a senior role, I was able to handle managing shoots, gear and people, and met my business partner. It gave me a creative, practical outlet for filmmaking.
Tell us how you got your first job after university and what that role involved
This has been my only job! I just slogged away at getting started up, meeting people and making contacts, while also completing my studies. Once I had graduated, we hit the ground running.
What has been your greatest achievement in your career so far?
I think working with UEA; a job for which we had to pitch for and be treated like any other agency, was one of our finest pieces of work to date. The campaign went on to win a slew of national awards, and really stood out as something unique and different. It felt great to have a hand in shaping the perception of the very institution I'd left less than a year before. More recently, I felt very proud of our new office; considering I started working in my bedroom, and looking at the spec and space we have right in the city centre today isn't bad going for a couple of years work.
Looking back to your time at university, what advice would you give to new students?
I would tell people to get involved. Join societies, and find like-minded people – university is the best environment to really connect with people who are on the same wavelength as you are