BA (Hons) Marketing and Management

Key details

BA (HONS) MARKETING AND MANAGEMENT

Start Year

2022

Attendance

Full Time

Award

Degree of Bachelor of Arts

UCAS course code

NN52

Entry Requirements

ABB

Duration (years)

Marketing has been through a tech-driven revolution over the last 20 years. With Google, YouTube, Facebook, Instagram & Tik Tok now accounting for the lion’s share of global advertising revenues; marketing is a fast-moving and crucial business function.

Highly accountable, no longer an act of faith. This degree will teach you about marketing 2.0 alongside other fundamental aspects of business.

Covering digital & social media marketing, branding, public relations, data analytics as well as market research and corporate comms, it will give you the rounded business knowledge and leading-edge marketing skills that will make the marketing world your oyster.

UK or global, small or large organisation, employee or entrepreneur, the choice will be yours.

Norwich Business School at UEA was ranked 14th overall for research quality in Business and Management Studies in the Times Higher Education REF 2021 Analysis.

About

On this degree course, you’ll explore the essential elements of marketing, from a theoretical and practical perspective.

Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world.

You’ll have the opportunity to develop skills in market research, advertising, sales, and managing projects and organisations, while understanding the difference and value of business to business (B2B) and business to consumer (B2C) orientated products and services, and their related marketing strategies. As part of this course, you will also gain experience, expertise and confidence in presenting and communicating new ideas verbally and in written form.

Alongside the study of marketing, there is a focus on management skills, such as understanding the business environment, managing data in a digital world, strategic awareness and analysis, as well as an applied business project. In your first year, you’ll be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules, you’ll study optional modules, and will have the option of undertaking a final-year project, allowing you to tailor your degree to suit your specific interests and future career aims.

NBS is a friendly and supportive school, with a lively, proactive and International cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research

September 2023 opportunities. Discover more

We’re 14th for research quality!

UEA is ranked 14th overall in the Times Higher Education REF 2021 Analysis for research quality in Business and Management Studies.

Find out more >

Important Information

Whilst the University will make every effort to offer the courses listed, changes may sometimes be made arising from the regular review of course programmes. Where this activity leads to significant (but not minor) changes to programmes, there will normally be prior consultation of students and others. Changes may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will inform students.

Assessment for Year 1

Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result, you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level.

Structure

All our BA undergraduate degrees share a common first year. This means that you willyou’ll get a broad view of business, and can be confident you are on the right course for you. As you progress through your degree, you will be able to specialise and tailor your studies to the areas that you find most interesting and that are most relevant for your career goals.

Across six fascinating core modules, you will you’ll explore the essentials of modern business. This will provide an excellent grounding not just in marketing and management areas, such as principles of marketing and organisational behaviour (managing organisations), but also in finance and accounting, understanding the business environment, and managing data in a digital world.

The first year culminates in the application of this knowledge within an applied business project.

Therefore, by the end of your first year, you won’t just have a firm foundation in your chosen subject; you will understand all the key disciplines within organisations that will help your future career. Should you discover during your first year that your true passion lies with one of the other BA subject areas, you are also welcome to change pathways.

Teaching and Learning

Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.

Teaching
Throughout your degree, you will you’ll hone your skills and build your knowledge through blended learning approaches, including group work, discussion [boards] and interactive tasks.

Our teaching is informed by real-world business experience and research. That means that you will benefit from an awareness and understanding of the latest developments, trends and challenges in the industry.

Independent and self-directed study
You willYou’ll also learn through self-directed study – a skill that’s highly valued by employers. You will have the opportunity to lead and develop several projects focusing on and evaluating the marketing strategies and plans of real worldreal-world organisations. For example, our students have worked with Adnams’ Brewery on past projects.

Teamwork and communication
During your first year, and some of your second and third year modules, you will you’ll work alongside students from other degrees. You will also have the chance to deepen your understanding of topics through discussion with your peers via discussion boards and in seminars. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines.

Guest speakers
During your time at UEA, you willyou’ll gain unique insights from leading industry figures, including recent NBS alumni. Previously, we have invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice.

Employability
Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During these events, you can meet potential employers and speak to UEA alumni about how they have progressed their career.

September 2023 opportunities. Discover more

Open Days

Assessment for Year 2

Structure

After a first year spent discovering the fundamentals of business, in the second year you’ll focus on core marketing and management functions, such as marketing communications and strategic awareness and analysis. You will also be able to choose from a range of optional modules, allowing you to try different things, explore your interests, and discover where your talents and ambitions lie. Options cover topics such as digital marketing, International marketing, along with other management-focused topics, such as Business Ethics.

Teaching and Learning

Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.

Teaching
Throughout your degree, you’ll hone your skills and build your knowledge through blended learning approaches, including group work, discussion boards and interactive tasks.

Our teaching is informed by real-world business experience and research. That means that you will benefit from an awareness and understanding of the latest developments, trends and challenges in the industry.

Independent and self-directed study
You’ll also learn through self-directed study – a skill that’s highly valued by employers. You will have the opportunity to lead and develop several projects focusing on and evaluating the marketing strategies and plans of real-world organisations. For example, our students have worked with Adnams’ Brewery on past projects.

Teamwork and communication
During your first year, and some of your second and third year modules, you’ll work alongside students from other degrees. You will also have the chance to deepen your understanding of topics through discussion with your peers via discussion boards and in seminars. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines.

Guest speakers
During your time at UEA, you’ll gain unique insights from leading industry figures, including recent NBS alumni. Previously, we have invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice.

Employability
Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During these events, you can meet potential employers and speak to UEA alumni about how they have progressed their career.

September 2023 opportunities. Discover more

Open Days

Assessment for Year 3

Structure

In your third year, you will study advanced marketing concepts, including consumers, markets and cultures with strategic management. There is also a range of options, such as market research and strategic brand management, as well as the opportunity to undertake a final year project. This will prepare you for a focused but holistic view of the marketing function in business, while also enabling you to prepare for a range of careers in marketing and management.

Teaching and Learning

Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.

Teaching
Throughout your degree, you’ll hone your skills and build your knowledge through blended learning approaches, including group work, discussion boards and interactive tasks.

Our teaching is informed by real-world business experience and research. That means that you will benefit from an awareness and understanding of the latest developments, trends and challenges in the industry.

Independent and self-directed study
You’ll also learn through self-directed study – a skill that’s highly valued by employers. You will have the opportunity to lead and develop several projects focusing on and evaluating the marketing strategies and plans of real-world organisations. For example, our students have worked with Adnams’ Brewery on past projects.

Teamwork and communication
During your first year, and some of your second and third year modules, you’ll work alongside students from other degrees. You will also have the chance to deepen your understanding of topics through discussion with your peers via discussion boards and in seminars. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines.

Guest speakers
During your time at UEA, you’ll gain unique insights from leading industry figures, including recent NBS alumni. Previously, we have invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice.

Employability
Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During these events, you can meet potential employers and speak to UEA alumni about how they have progressed their career.

September 2023 opportunities. Discover more

Open Days

Assessment for Year 1

Compulsory Modules

INTRODUCTION TO ACCOUNTING AND FINANCE

Code NBS-4101A

Credits 20

This module provides a foundation in the theory and practice of accounting and an introduction to the role, context and language of Financial Accounting, Management Accounting and Finance. The module assumes no previous study of accounting and is aimed at non-specialists. It is designed as a standalone course for those students following a more general management pathway.

MANAGEMENT AND ORGANISATIONS

Code NBS-4929A

Credits 20

What is an organisation? What do we mean by management? How do you lead and manage people? In this module, you will have the opportunity to explore these questions and many more in the fascinating area of management and organisations. You will consider the social world of business and management and what it means in theory and in practice. You will learn about leading, managing and organising people in work settings and why that is critical to organisational effectiveness. You will also reflect on how you work in teams yourself. On successful completion of the module, you will have discovered key insights into the way that organisations exist in practice, and have the knowledge to understand them at a conceptual level. You will also have had opportunities for self-reflection and personal learning.

APPLIED BUSINESS PROJECT

Code NBS-4103B

Credits 20

If we want to know what a business is, we have to start with its purpose. And the purpose must lie outside the business itself. In fact, it must lie in society, since a business enterprise is an organ of society.” These wise words were not some modern reaction against capitalism but were said by Peter Drucker in 1955. Yet some business people struggle with this central idea, running transactional businesses instead of building purpose driven businesses even when purpose driven businesses are likely to be more successful. As a business leader you will have power and influence and it is important that you use these powers wisely. How can you improve peoples’ lives? How can you make a better society? How can you build a purpose driven business? In this module you will spend time exploring problems in society before identifying a problem and creating a business solution to that problem. This module is jointly created with Tomorrow’s Company, a leading think-tank in this area, and this will be a great module for you to talk about in subsequent job interviews.

MANAGING DATA IN A DIGITAL WORLD

Code NBS-4104B

Credits 20

This module is about how data is central to business and to the academic study of business. This module will explore what is meant by data, the variety of forms that data takes, and the origin and lifecycle of data. The module considers the tools that organisations use to gather, store and manipulate data, including the use of spreadsheets. The module will introduce basic statistical concepts used in business research. Finally, the module will explore the interpretation of data in business and research contexts.

PRINCIPLES OF MARKETING

Code NBS-4105B

Credits 20

This module is a general introduction and foundational grounding to Marketing. It is concerned with marketing functions of an organisation and seeks to develop awareness and understanding of marketing as an integrated and business activity. It focuses on the theoretical frameworks which underpin an organisation's responses to market demand. Additionally, it considers examples of marketing strategy and planning for a variety of organisational contexts to provide an industry perspective to theory. It is suitable for all UEA students and is a stand-alone module.

UNDERSTANDING THE BUSINESS ENVIRONMENT

Code NBS-4106A

Credits 20

This module helps you to explore the dynamic and ever-changing world of business and provides insights into the managerial role. Understanding the Business Environment explores key environmental drivers and the basic functions of organisations. It is designed to provide essential core knowledge for Year 1 Business students on how organisations are managed in response to changes in the business environment and what is the role of its functional divisions in implementing strategic responses. In addition, the module also explores some of the current issues faced by organisations such as sustainability, corporate social responsibility and internationalisation. Core business theory is introduced in lectures and applied practically with the use of examples in seminars. By the end of this module you will be able to understand and apply key business concepts and a range of analytical tools to explore the business environment. Introduction to Business facilitates study skills development that is essential across all three years of the undergraduate degree by developing academic writing, presentation, team working and communication skills effectively.

September 2023 opportunities. Discover more

Open Days

Important Information

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring and review of modules. Where this activity leads to significant change to a programme and modules, the University will endeavour to consult with affected students. The University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. Availability of optional modules may be restricted owing to timetabling, lack of demand, or limited places. Where this is the case, you will be asked to make alternative module choices and you will be supported during this process.

When selecting modules from an option range, please ensure that you satisfy the rule requirements to take that module i.e. having taken a pre-requisite module. You can only choose 20 credits worth of PPL modules per year. You can only choose 20 credits worth of level 4 modules in Year 2.

Assessment for Year 2

Compulsory Modules

MARKETING COMMUNICATIONS

Code NBS-5120A

Credits 20

How do businesses go about getting their messages across to their customers? This module will explain how modern organisations plan their communications with the people that matter to them. You will discover the range of activities and tools which is available to marketing managers from traditional advertising and public relations (PR) to the more up-to-date product placement and social media. You’ll look at the issues that arise in planning, implementing and managing Integrated Marketing Communications - IMC - campaign. These include print and broadcast advertising, PR, sponsorship, product placement, sales promotion, experiential and event-marketing as well as direct and digital marketing.

STRATEGIC AWARENESS AND ANALYSIS

Code NBS-5133A

Credits 20

Strategy comes first; all other aspects of business will follow. Delivering a strategic plan is one of the most important things any firm, regardless of size can undertake.  A well-formulated and executed strategy establishes the foundations against which the organisation can create, monitor and measure their success. And yet many people find strategy and its purpose difficult to articulate. In this module you will use theoretical frameworks, along with investigation of the real world allowing you a clearer perspective of what strategy really is and why it is critical to your leadership and your success. The emphasis will be on analysing the context of strategy, considering both external and internal environment of the firm. Does the context determine what the strategizing manager must do, or can the manager actually shape the context? After understanding the strategy context, the discussion will be focused on strategy content / strategy choices. What are the different level of strategies? How firms make strategic choices? How these choices makes sense in context to direct and indirect competition around the firm?

Optional A Modules

(20 credits)

MANAGING PEOPLE

Code NBS-5109A

Credits 20

This module is for students that are not on the Business and Human Resource Management Course. If you become a manager of people, how will you look after those in your team, department or wider organisation? Will you seek to empower, encourage and energise your staff? How will you deal with conflict and management control? In this module you’ll have the chance to examine a range of approaches to managing people across a variety of organisational contexts and issues. By doing so, you’ll discover valuable insights into the way that organisations work and the impact that different human resource management approaches can have on organisations, people and business. We begin by learning about the strategic significance of human resource management for competitive advantage; and particularly the processes used to recruit, reward and retain the staff your organisation needs. We will also explore contemporary issues about managing employees against a background of change and internationalisation. On successful completion of the module, you’ll have gained insight into the ways that organisations deal with their workforce. You’ll have developed skills and knowledge that will help equip you for future management practice. And you’ll learn useful lessons about job markets and how to get and grow in the job you desire.

ECONOMICS FOR BUSINESS

Code NBS-5126A

Credits 20

This module provides students with an introduction to core economic theory and principles in a business context. It combines basic microeconomic and macroeconomic theory with cases/applications in a teaching programme designed to provide students with the ability to understand and analyse current and topical economic issues with relevance for business. This module is not suitable for students who have an A-Level or equivalent in Economics.

INTERNATIONAL BUSINESS

Code NBS-5127A

Credits 20

This module provides students with an introduction to core trade theory and principles in a business context. It combines basic microeconomic and macroeconomic principles with cases/applications in a teaching programme designed to help students understand current business and international business issues. What drives cross-border trade flows? Why is free trade better than autarchy and what is the cost of not having it? How does cross-border trade affect economic growth? And what are the most common challenges that firms have to face when operating across borders? The module will provide students with a set of technical tools and way of thinking to answer such questions, among others.

EMPLOYABLITY, CREATIVITY AND PERSONAL DEVELOPMENT

Code NBS-5131A

Credits 20

In today’s global, rapidly changing knowledge-based economy, learning and experimenting with employable and creative skills is one of the smartest investments that one can make for their future career. The overall aim of the module is to encourage students to develop key employability skills that will stand them in good stead for a future career. The module will put the student right in the centre of their own learning and engagement with an array of developmental activities designed to develop themselves and their future careers. Students will find opportunities to practice skills such as communication, leadership, creativity, design thinking, and problem solving relevant to the expectations of graduate employers. The module also involves the development of practical employable skills including preparing CV, writing a cover letter, and preparing for job interviews. The module draws from an interdisciplinary perspective to understand career success, self-making and personal branding. It will build on foundational concepts and skills in career development from across disciplines, including psychology, business, design thinking, entrepreneurship, and employability. It is designed as a learning environment and a management trainee program that focuses on the development of knowledge and skills for students interested in distinctive career success in a rapidly changing world. A core belief underlying our approach, demonstrated in interactive sessions, stems from the Chinese proverb, “Tell me and I forget. Show me and I remember. Involve me and I understand.” Students will have intensive brainstorming sessions, professional development workshops and training programs to develop and apply professional skills for their careers.

BEGINNERS' FRENCH I - A1 CEFR

Code PPLB4013A

Credits 20

Bonjour, comment ça va? Do you want to understand what this means and how to say it? This module will help you to master basics of French language and communication. This module is perfect for you if you have never studied French before (or have very little experience of it). Throughout the semester, you’ll develop reading, listening, speaking and writing skills at the A1 level of the Common European Framework of Reference for Languages (CEFR). This means that you will learn to communicate about yourself and your immediate environment in a set of concrete, everyday situations. You’ll be taught in a very interactive and friendly environment, and will often work in pairs or small groups. Your two-hour seminar will focus on listening, reading and writing skills, while the oral hour will help you to develop your confidence in speaking. We’ll tackle some grammatical notions in class, but always as a means for you to improve your communication skills. You’ll also have opportunities to explore aspects of the cultures where French is spoken thanks to the various documents we will use to develop your linguistic skills (songs, podcasts, leaflets…). You’ll be assessed by two course tests: the first will cover listening, reading, and writing skills and the second will cover your speaking skills. On successful completion of this module, you’ll be able to understand and use familiar everyday expressions aimed at both the satisfaction of concrete needs, or those used to describe areas of most immediate relevance. You’ll be able to introduce yourself and others, ask and answer questions about personal details, and interact in a simple way provided the other person talks slowly and clearly. Please note that students should not have a level of French that exceeds the level of this course. This module is probably not appropriate for you if you have a recent French GCSE at grade C or above, if you have studied French abroad, or if you have learnt French in an informal setting (such as in your family). If you have such experience, please contact the Module Organiser as soon as possible to complete a level test.

BEGINNERS' GERMAN I - A1.1 CEFR

Code PPLB4018A

Credits 20

Have you ever wished you could order your mulled wine at the Christmas market in German? How would it feel be to be able to introduce yourself in German or survive a basic conversation in the language? Or do you simply want to understand what makes the Germans, the Austrians, or the Swiss tick? These questions highlight the central learning achieved within this module. Our beginners’ course in German is perfect if you have or no prior knowledge of the language. You will gain the confidence to use German in basic conversations as you develop a first understanding of German sounds and essential grammar. You will build up a bank of key vocabulary to survive in real-life situations. You will also gain a greater awareness of German traditions and ways of thinking to help you make sense of a country that is deeply rooted in the heart of Europe. In a relaxed environment you will participate in classroom-based activities, working in pairs and groups to try out and be creative with new sounds, words and phrases. The fun of language learning will never be far away and promises to give you the confidence to make the first steps in German. As well as speaking and listening to each other you will discover the joy of understanding an authentic German text and to write an amazing first paragraph in German. A first course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest. Please note that you should not have a level of German that exceeds the level of this course.

BEGINNERS' SPANISH I - A1 CEFR

Code PPLB4022A

Credits 20

Do you want to learn a new language? Do you want to access the Spanish-speaking world? Are you about to travel through Spain or any Spanish-speaking country in Latin America? Then, it´s the right time to enrol to Beginners´ Spanish I. This module will improve your academic education and will provide you with the confidence to advance towards intermediate and advanced levels. It sounds good, doesn't it? You will develop your reading, writing, listening and speaking skills and you will have the opportunity to receive personal feedback on all your efforts. You will take part in classroom-based activities, working in pairs and small groups exchanging ideas and supporting each other in the process of learning the language. You will also be able to focus on real life situations as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where Spanish is currently the main language. By the end of this module, you will have the linguistic competence necessary to understand and use common, everyday expressions and simple sentences, to address immediate needs. If you have a recent Spanish GCSE grade C or below, or an international equivalent, then this module is appropriate for you.

BEGINNERS' ARABIC I

Code PPLB4029A

Credits 20

This course is a pre-requisite to the study of Arabic language. You will master the alphabet: the script, the sounds of the letters, and their combination into words. You are introduced to basic Arabic phrases and vocabulary to help you have introductory conversations. You will develop essential speaking, listening, reading and writing skills as well as a solid understanding of the structure of the language in Modern Standard Arabic (MSA). Some aspects of the Arab world and culture(s) are covered.

INTRODUCTION TO BRITISH SIGN LANGUAGE I

Code PPLB4031A

Credits 20

How would you converse with someone who is deaf? At work? In school? In an emergency? How can you avoid typical faux pas due to ignorance of a different culture? Can a 'signed'/'visual' language 'convey as adequately' as a 'spoken' language? These questions highlight the central learning achieved in this module. This is a course in British Sign Language assuming no prior, or minimal knowledge of the language. Throughout the course you will discover aspects central to the Deaf World and its Culture, and how to communicate through a unique 'visual' language, a language that uses your hands and body to communicate! Teaching and learning strategies involve signed conversation (from early on), role-play, and lots of games and exercises that make a truly 'fun and enjoyable' module to take. You will learn a little about the history of the Deaf and Sign Language itself, and its long battle to be recognised. You will discover how using your body and hands can be an exciting and meaningful way of communicating. You will acquire a wide range of easily usable vocabulary, a deeper look into various features that make the language unique, and very different to spoken languages. On successful completion of this module you will have developed knowledge and skills that will enable you to communicate with a Deaf person. You will be able to take your British Sign Language studies onto the next level, broadening your knowledge and developing further, the skill within this amazing 'Visual' language. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

BEGINNERS' GREEK I - A1 CEFR

Code PPLB4036A

Credits 20

Greek is one of the official languages of the EU and is spoken by about 11 million people in Greece, Cyprus, and in various communities throughout the world. You will be surprised by the number of Modern Greek words that are already familiar to you, including scientific and technical vocabulary. Greek also opens the door to a unique and fascinating culture. UEA is one of the few British Universities offering Modern Greek, so stand out from the crowd and go for Greek. If you have little or NO prior experience of Greek, then this module is for you. You will develop your reading, writing, listening and speaking skills. The aim is to equip you with the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where Greek is spoken. Particular emphasis will be placed on acquiring a sound knowledge of grammar. By the end of this module you will be able to: converse/read and write on the following Topics: Meeting people. Food and drink : eating with friends Shopping for food and drink Shopping for clothes Writing postcards/notes. Please note that your current level of Greek should not exceed the level of this course.

BEGINNERS' JAPANESE I

Code PPLB4040A

Credits 20

Do you want to explore Japanese culture or travel to Japan? Would you like to enhance your career opportunities? This is a beginners’ course in Japanese assuming little or no prior experience or knowledge of the language. In this module, you’ll learn reading, writing, listening, and speaking skills. You’ll gain the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where Japanese is spoken. Particular emphasis will be placed on your acquisition of a sound knowledge of grammar. Please note that this is a subsidiary language module. Very occasionally, subsidiary language modules may need to be cancelled if there are low levels of enrolment. Please note that if you are found to have a level of knowledge in a language that exceeds the level for which you have enrolled, you may be asked to withdraw from the module at the Teacher’s discretion.

BEGINNERS' RUSSIAN I - A1 CEFR

Code PPLB4043A

Credits 20

Winston Churchill once said that ‘Russia is a riddle wrapped in a mystery inside an enigma’. Russia gave the world Tolstoy, Dostoevsky, Shostakovich, Chagall and borsch! Would you like to know more about the largest country in the world and unwrap some of the mysteries of its history, culture and politics through its language? This is a beginners’ course in Russian assuming little or no prior experience or knowledge of the language. In the first week you’ll acquaint yourself with the Russian alphabet (it’s not that different) and learn to read Russian. At the end of the course you’ll know all the basics of Russian grammar, will be able to read simple texts and to use your speaking skills in real-life situations (in case you find yourself lost in Red Square)! You’ll participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You’ll be able to improve and develop your grammar and vocabulary skills through watching Russian films, reading newspaper articles and short stories, discussing their content and expressing your opinion. Having a Russian language course on your CV will give you an advantage over other graduates, and it will also provide work opportunities in Eastern Europe, Russia and the countries of the former Soviet Union. This course will also help you to become a more informed global citizen whatever your specialisation or area of interest. Please note that you should not have a level of knowledge in Russian that exceeds beginners’ level when enrolling on this course, or you may be asked to withdraw from the module (at the Teacher’s discretion). Please contact us if you’re unsure.

ADVANCED ENGLISH I - B2 CEFR

Code PPLB5043A

Credits 20

Do you want more practice in speaking in English? Do you feel you lack sufficient vocabulary to express yourself well? Do you need help with your pronunciation? Do you have problems with English grammar and writing essays? As a non-native speaker, you will need to already have an upper intermediate/ advanced level of English (IELTS 5.5-7.5 or equivalent) but will want to reach a more competent level. If so, you can take both Advanced English I & II or just module I or just module II. You’ll analyse and discuss articles in the media and listen to academic talks and news reports on contemporary topics; through writing tasks, you will have the opportunity to express your ideas in clear and coherent terms, and you will receive personal feedback on your efforts. You will participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You will be able to focus on improving aspects of your pronunciation and grammar as well as expanding your vocabulary. You will also gain a greater understanding of cultural and political issues through topics such as Education & Critical Thinking, Globalisation and The Environment. By the end of this module you will be able to express yourself more confidently orally, be better able to understand recorded material and will have increased your vocabulary base; you will be more able to read complex texts and write more accurately with fewer grammar errors and greater range of expression. Such language support will be of immense benefit for all aspects of your UEA academic programme, will please your tutors and enable you to obtain higher grades! Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

INTERMEDIATE FRENCH I - A2 CEFR

Code PPLB5150A

Credits 20

The four elements you will study in this intermediate French module are: Listening Comprehension, Writing, Translation and Grammar. While the emphasis is on comprehension, the speaking and writing of French are also included. You should have pre A level experience (or equivalent) of French and wish to develop this to a standard comparable to A2 in the Common European Framework of Reference (CEFR). You should not have a level of French that already exceeds the level of this module and should not have already studied AS or A level French/Baccalaureate/Level B1 in the CEFR.

INTERMEDIATE GERMAN I - A2+ CEFR

Code PPLB5151A

Credits 20

Would you like to take your basic German skills to a higher level? Wouldn’t it be tempting to be able to express a range of feelings in German? Or plan an event together and take part in simple discussions, in which you manage to hold your own? Fancy describing a photo and capture your audience's full attention? This module is perfect if you have already completed Beginners modules or have GCSE-level experience of German but not if you are already working at a higher level than A2 in all skills. You will become more competent and confident in conversation with others as you explore essential grammar and vocabulary at a higher level. You will learn how to express opinions and preferences in a more complex way and how to master the skill of agreeing and disagreeing, suggesting and responding to suggestions. You will gain the confidence to present to a small audience and shine in the process of it. During this module you will develop your understanding of the German way of thinking by looking at cultural traditions and engaging with authentic film clips. In a relaxed environment you will participate in interactive activities, working in groups to try out and be creative with new words and phrases. You will post messages and respond to each other on digital platforms. The fun of language learning will never be far away and promises to give you the confidence to join in basic discussions and presentations. As well as speaking and listening to each other you will apply a range of strategies to help you produce and understand longer texts. A basic intermediate course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest. The module is not suitable for students with A-level experience in German or an equivalent qualification [B1].

INTERMEDIATE SPANISH I - A2 CEFR

Code PPLB5152A

Credits 20

When studying this module, you’ll already have taken beginners’ Spanish modules or be at GCSE level, but not exceeding this. You’ll be introduced to aspects of the Spanish language, in a variety of cultural contexts. It will enable you to converse with native Spanish speakers, read and understand specific information in short texts starting at intermediate level. Through Spanish, you’ll learn to present information and engage in discussions. Using popular cultural forms such as film and media, you’ll develop your reading, writing, listening and speaking skills. Upon successfully completion of this module, you will have achieved a higher-intermediate level of Spanish.

Optional B Modules

(60 credits)

BUSINESS ETHICS

Code NBS-5111B

Credits 20

How do we know what is morally right and wrong in business? What new and complex ethical issues are raised by the globalisation of business? Questions like these are central to this module. In this module you will learn about the nature, applications and consequences of ethics in business. You’ll discover why individuals sometimes make unethical business decisions. You will learn to use theoretical tools that help you to identify and analyse key ethical problems associated with business practice. You will also gain knowledge of practical approaches for managing business ethics in organisations. This module is ideal for those with an interest in corporate responsibility and sustainability. You will begin with an overview of what business ethics is and why it is important. You will go on to master the major ethical theories and concepts that form the core of business ethics. You’ll then build on these foundations to explore important business ethics issues – examples could include whistleblowing, environmental sustainability, corporate influence and/or others. You will discover how to use ethical theories to gain an in-depth understanding of whether, and to what extent, such issues are ethically problematic. You will also gain hands-on experience of applying ethical theories to business scenarios through a range of activities (e.g. role play, small group exercises, case study). You will learn through a combination of interactive lectures and seminars, and independent study. You’ll be assessed through coursework. By successfully completing this module you will have new knowledge and skills that increase your ethical awareness and enable you to communicate your ideas clearly and systematically based on evidence. You’ll also be equipped with theoretical tools that will help you to identify and analyse ethical problems and make ethically justifiable decisions.

DEVELOPING TALENT

Code NBS-5112B

Credits 20

The module is about managing talent and career management development. You will unite individual and organisational perspectives to help you manage your own career as well as other people’s careers in a competitive global labour market.

OPERATIONS STRATEGY AND MANAGEMENT

Code NBS-5118B

Credits 20

This module is about operations management, which is a functional field of management encompassing the design and improvement of the processes and systems employed in the creation and delivery of an organisation's products and services. Essentially, operations management is concerned with explaining how manufacturing and service organisations work utilising efficiently the available resources. To manage operations, both strategic and tactical skills are required in every type of organisation. Through operations management strategies, tools and techniques enterprises utilise available resources effectively and efficiently to cater the needs of the customers.

PRINCIPLES OF PROJECT MANAGEMENT

Code NBS-5119B

Credits 20

In this module you will explore what is meant by a project and by project management, and the relationship between projects, organisations and other forms of management. You will first learn how to define a project and set its aims and objectives. You will be introduced to a suite of traditional project management tools and approaches to use in designing a project, e.g., work breakdown structure, time planning (Gantt chart, Critical Path Analysis), communications planning, and risk registers. Through implementing a project, you will learn about project controls, performance management (i.e., critical success factors for project management), and problem solving techniques. In closing out a project, you will explore project completion, review, and evaluation. You will consider the strengths and weaknesses of project management as a discipline.

Digital Marketing and the Service Economy

Code NBS-5122B

Credits 20

This module advances the students’ understanding of strategic marketing by focusing on digital and service marketing. While strategy is about planning, developing and continuously creating the firm’s future to ensure sustainable competitive advantage, today’s firm must learn to adapt its marketing activities and ground its understanding in the reality of its chosen markets. This module draws on digital marketing and service theories by highlighting different models, case studies and industry experience. It proposes to develop strategic thinking for marketers in a highly challenging technological world, and to help lead firms in facing future challenges in a more connected service economy.

RETAIL MARKETING AND MANAGEMENT

Code NBS-5124B

Credits 20

The Retail Marketing and Management module is about every aspect of retailing. It begins with the question of what is retail and the contribution that the retail industry makes to an economy and a society. We examine the structure of the retail industry and the varied formats present adding to the diversity of the retail sector. We move on to the retail environment including internal and external perspectives; importance of Retail Location; Supply chain issues; Strategic Retail operations; Retail strategy; Buyer power relations; Pricing strategies; Retail buying and merchandising; importance of staffing in retailing; Multi-Channel retailing; Micro-marketing and International retailing. During the course of this module we look at career options and possibilities in the retail sector as well.

PRACTICAL LAW FOR MANAGERS

Code NBS-5128B

Credits 20

You will be introduced to aspects of the law which are relevant to your future careers as managers. This is an extremely practical module which is taught using a range of legal cases, practical scenarios, and problem questions. This approach enables you to learn the essentials of business law in a useful and engaging way, and introduces you to some of the key legal documentation you are likely to encounter in a managerial role. You will learn where to find the legislation and cases, the practical implications for managers, and when it is essential to seek legal advice.

BEGINNERS' FRENCH II - A2 CEFR

Code PPLB4014B

Credits 20

Parlons français ! This module will help you to further your basics of French language and communication in order to enable you to cope with concrete situations. This module is perfect for you if you have taken Beginners’ French I – A1 CEFR, or if you have some experience of French language. Throughout the semester, you’ll develop reading, listening, speaking and writing skills at the A2 level of the Common European Framework of Reference for Languages (CEFR). This means that you’ll be able to cope in a number of situations, including some you may encounter when travelling. You’ll be able to talk and write about yourself and your immediate surrounding environment in some detail, and you’ll work on handling short social exchanges. You’ll be taught in an interactive and friendly environment, and will often work in pairs or small groups. Your two-hour seminar will focus on listening, reading and writing skills, while the oral hour will help you to develop your confidence in speaking. We’ll tackle some grammatical notions in class, but always as a means for you to improve your communication skills. You’ll also have opportunities to explore aspects of the cultures where French is spoken, thanks to the various documents we will use to develop your linguistic skills (songs, podcasts, short articles and videos…). You’ll be assessed by two course tests: the first will cover listening, reading, and writing skills and the second will cover your speaking skills. On successful completion of the module, you’ll be able to understand and use expressions related to areas of immediate relevance, or that you may encounter when travelling. You’ll be able to communicate in simple and routine tasks requiring a direct exchange of information. You’ll be able to describe in simple terms aspects of your background, immediate environment and needs. Please note that you should not have a level of French that exceeds the level of this course. This module may not be appropriate for you if you have a recent French GCSE at grade B or above, if you have studied French abroad for a long time, or if you have learnt French in an informal setting (such as in your family). If you have such experience, please contact the Module Organiser as soon as possible to complete a level test..

BEGINNERS' FRENCH I - A1 CEFR (SPRING START)

Code PPLB4015B

Credits 20

Bonjour, comment ça va? Do you want to understand what this means and how to say it? This module will help you to master basics of French language and communication. This module is perfect for you if you have never studied French before (or have very little experience of it). Throughout the semester, you’ll develop reading, listening, speaking and writing skills at the A1 level of the Common European Framework of Reference for Languages (CEFR). This means that you will learn to communicate about yourself and your immediate environment in a set of concrete, everyday situations. You’ll be taught in a very interactive and friendly environment, and will often work in pairs or small groups. Your two-hour seminar will focus on listening, reading and writing skills, while the oral hour will help you to develop your confidence in speaking. We’ll tackle some grammatical notions in class, but always as a means for you to improve your communication skills. You’ll also have opportunities to explore aspects of the cultures where French is spoken, thanks to the various documents we will use to develop your linguistic skills (songs, podcasts, leaflets…). You’ll be assessed by two course tests: the first will cover listening, reading, and writing skills and the second will cover your speaking skills. On successful completion of this module, you’ll be able to understand and use familiar everyday expressions aimed at both the satisfaction of concrete needs, or those used to describe areas of most immediate relevance. You’ll be able to introduce yourself and others, ask and answer questions about personal details, and interact in a simple way provided the other person talks slowly and clearly. Please note that students should not have a level of French that exceeds the level of this course. This module is probably not appropriate for you if you have a recent French GCSE at grade C or above, if you have studied French abroad, or if you have learnt French in an informal setting (such as in your family). If you have such experience, please contact the Module Organiser as soon as possible to complete a level test.

BEGINNERS' GERMAN II - A1.2 CEFR

Code PPLB4019B

Credits 20

Do you want to refresh and further develop your basic German skills? Would you like to converse with a native speaker beyond the first introductions? Or do you simply want to understand a little more about what makes the Germans, the Swiss or Austrians tick? This follow-on course is perfect if you have completed the Beginners 1 module or have very basic knowledge of the language. You will gain more confidence in using German in conversation as you become ever more familiar with essential German grammar. You will learn how to express opinions, wishes and requests, and how to master the skill of congratulating and complimenting other people. During this module you will also gain further awareness of German traditions and ways of thinking to help you make sense of a country that is deeply rooted in the heart of Europe. In a relaxed environment you will participate in interactive activities, working in pairs and groups to try out and be creative with new words and phrases. The fun of language learning will never be far away and promises to give you the confidence to maintain a conversation and express yourself to a target audience in writing. As well as speaking and listening to each other you will apply a range of strategies to help you make sense of authentic German texts. A solid beginners’ course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest. Please note that your current language proficiency level should not exceed the level of this course.

BEGINNERS' SPANISH II - A2 CEFR

Code PPLB4023B

Credits 20

Have you ever taken any basic Spanish course? Do you want to carry on studying this well spoken language after taking Beginners´ Spanish I? Do you feel that learning a language might be a relevant skill for your career? Then, Beginners´ Spanish II is what you really need. This module will improve your academic education and will provide you with the confidence to advance towards upper intermediate and advanced levels. But, how will you make it? Thanks to this module, you will work on your reading, writing, listening and speaking skills. You will get the personal feedback on every single of your efforts. You'll take part in classroom-based activities, working in pairs and small groups exchanging ideas and supporting each other in the process of improving this language. You'll also be able to focus on real life situations as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects more carefully of the cultures where Spanish is the mother tongue. By the end of this module you will be able to understand commonly used, everyday phrases and expressions related to areas of experience especially relevant to them (basic information about themselves, and their families, shopping, places of interest, work, etc.). If you have a recent Spanish GCSE grade B or above, or an international equivalent, then this module is probably not appropriate for you - please contact the module organiser as soon as possible to be sure).

BEGINNERS' SPANISH I - A1 CEFR (SPRING START)

Code PPLB4024B

Credits 20

BEGINNERS' ARABIC II

Code PPLB4030B

Credits 20

This is the second part of a beginners' course in Arabic following on from Beginners' Arabic I. Students with a basic knowledge of Arabic writing and speaking may join this module.

INTRODUCTION TO BRITISH SIGN LANGUAGE II

Code PPLB4032B

Credits 20

Having gained an insight in communicating using a 'visual' language, how would you relate a story, a narrative or a conversation using more than two people? How would you describe where something is in a room, the room itself or give directions involving a map? This module builds on your studies in British Sign Language giving you confidence and further skills in communicating with the deaf. Teaching and learning strategies continue to involve a more fluent signed conversation, role-play, and lots more games and exercises embedding your learning that makes this an exciting module to take! In this module you will continue to look at deaf culture, address and look at various equipment that assists the Deaf in their everyday life. For example, how do they know someone is at the door? Can they communicate over the telephone? What would happen if you were in a building on fire? On successful completion of this module you will have developed knowledge and skills that will enable you to communicate confidently with a Deaf person. Your will broaden your knowledge and understanding of a truly unique and amazing form of communication and a culture so very different than what you may have encountered before. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)

Code PPLB4033B

Credits 20

How would you converse with someone who is deaf? At work? In school? In an emergency? How can you avoid typical faux pas due to ignorance of a different culture? Can a 'signed'/'visual' language 'convey as adequately' as a 'spoken' language? These questions highlight the central learning achieved in this module. This is a course in British Sign Language assuming no prior, or minimal knowledge of the language. Throughout the course you will discover aspects central to the Deaf World and its Culture, and how to communicate through a unique 'visual' language, a language that uses your hands and body to communicate! Teaching and learning strategies involve signed conversation (from early on), role-play, and lots of games and exercises that make a truly 'fun and enjoyable' module to take. You will learn a little about the history of the Deaf and Sign Language itself, and its long battle to be recognised. You will discover how using your body and hands can be an exciting and meaningful way of communicating. You will acquire q wide range of easily usable vocabulary, a deeper look into various features that make the language unique, and very different to spoken languages. On successful completion of this module you will have developed knowledge and skills that will enable you to communicate with a Deaf person. You will be able to take your British Sign Language studies onto the next level, broadening your knowledge and developing further, the skill within this amazing 'Visual' language. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

BEGINNERS' GREEK II - A2 CEFR

Code PPLB4037B

Credits 20

Greek is one of the official languages of the EU and is spoken by about 11 million people in Greece, Cyprus, and in various communities throughout the world. You’ll be surprised by the number of Modern Greek words that are already familiar to you, including scientific and technical vocabulary. Greek also opens the door to a unique and fascinating culture. UEA is one of the few British Universities offering Modern Greek, so stand out from the crowd and go for Greek. If you have a GCSE grade C or below (or equivalent experience, i.e. Beginners Greek I) this module is for you. The module has three contact hours per week. You’ll develop your reading, writing, listening and speaking skills. You’ll be equipped with the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. You’ll also have opportunities to explore aspects of the cultures where Greek is spoken. Particular emphasis will be placed on your acquisition of a sound knowledge of grammar. By the end of this module you’ll be able to converse/read and write on the following topics: 1. Information gathering 2. Travel 3. Accommodation 4. Meeting people and talking about the past, holidays etc. 5. Offering hospitality (informal/formal) 6. Initiating/receiving phone calls/phone messages (social/business) 8. Writing letters (informal/formal) Please note that if you are found to have a level of knowledge in a language that exceeds the level for which you have enrolled, you may be asked to withdraw from the module at the Teacher’s discretion. Please note that this is a subsidiary language module. Very occasionally, subsidiary language modules may need to be cancelled if there are low levels of enrolment.

BEGINNERS' JAPANESE II

Code PPLB4041B

Credits 20

Have you ever taken any basic Beginners' Japanese I? Then, the Beginners’ Japanese II is what you really need. You will continue to study the different tenses and grammatical structures while improving your spoken Japanese and honing your listening skills. By the end of this module you will be able to understand commonly used, everyday phrases and expressions related to areas of experience. Please note that very occasionally subsidiary language modules may be cancelled due to low enrollment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher’s discretion.

BEGINNERS' JAPANESE I (SPRING START)

Code PPLB4042B

Credits 20

BEGINNERS' RUSSIAN II - A2 CEFR

Code PPLB4044B

Credits 20

Winston Churchill once said that ‘Russia is a riddle wrapped in a mystery inside an enigma’. Russia gave the world Tolstoy, Dostoevsky, Shostakovich, Chagall and borsch! Would you like to know more about the largest country in the world and unwrap some of the mysteries of its history, culture and politics through its language? Before enrolling on this course you’ll need to be acquainted with the Russian alphabet, able to read and write in Russian, and to know a few initial items of grammar and vocabulary (skills that will be learnt in the Beginners' Russian I module). At the end of the course you’ll know all the basics of Russian grammar, you’ll be able to read more complex texts and you’ll have improved your speaking skills in real-life situations (in case you find yourself lost in Red Square)! You’ll participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You’ll be able to improve and develop your grammar and vocabulary skills through watching Russian films, reading newspaper articles and short stories, discussing their content and expressing your opinion. Having a Russian language course on your CV will give you an advantage over other graduates, and it will also provide work opportunities in Eastern Europe, Russia and the countries of the former Soviet Union. This course will also help you to become a more informed global citizen whatever your specialisation or area of interest. Please note that you should not have a level of knowledge in Russian that exceeds the beginners’ level specified above when enrolling on this course, or you may be asked to withdraw from the module (at the Teacher’s discretion). Please contact us if you’re unsure.

BEGINNERS' ARABIC I (SPRING START)

Code PPLB4045B

Credits 20

Its aim is the mastery of the alphabet: the script, the sounds of the letters, and their combination into words. Also, it introduces basic Arabic phrases and vocabulary to help you have introductory conversations. You will develop essential speaking, listening, reading and writing skills as well as a solid understanding of the structure of the language in Modern Standard Arabic (MSA). Some aspects of the Arab world and culture(s) are covered.

BEGINNERS' GERMAN I (SPRING START) - A1.1 CEFR

Code PPLB4047B

Credits 20

Have you ever wished you could order your mulled wine at the Christmas market in German? How would it feel be to be able to introduce yourself in German or survive a basic conversation in the language? Or do you simply want to understand what makes the Germans, the Austrians, or the Swiss tick? These questions highlight the central learning you will achieve within this module. Our beginners’ course in German is perfect if you have no prior knowledge of the language. You will gain the confidence to use German in basic conversations as you develop a first understanding of German sounds and essential grammar. You will build up a bank of key vocabulary to survive in real-life situations. You will also gain a greater awareness of German traditions and ways of thinking to help you make sense of a country that is deeply rooted in the heart of Europe. In a relaxed environment you will participate in classroom-based activities, working in pairs and groups to try out and be creative with new sounds, words and phrases. The fun of language learning will never be far away and promises to give you the confidence to make the first steps in German. As well as speaking and listening to each other you will discover the joy of understanding an authentic German text and to write an amazing first paragraph in German. A first course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest. Please note that you should not have a level of German that exceeds the level of this course.

INTERMEDIATE FRENCH II - A2/B1 CEFR

Code PPLB5032B

Credits 20

In this intermediate French module you will develop your knowledge to a standard comparable to A level/ Baccalaureate/B1 in the Common European Framework of Reference (CEFR). This is a continuation of Intermediate French I. There are four elements: Listening Comprehension, Translation, Writing, and Grammar. This module can be taken in any year but is not available if you already have French AS or A level/Baccalaureate/Level B1 in the CEFR. You should not have a level of French that already exceeds the level of this module.

INTERMEDIATE GERMAN II - B1 CEFR

Code PPLB5033B

Credits 20

Would you like to take your German to a higher level and start to become a more independent user? Wouldn’t it be tempting to take part in a job interview or pitch a start-up idea in German? How about describing your favourite student recipe? Maybe you simply love discussing your views in person and on digital platforms. This follow-on course is perfect if you have completed the Intermediate module or have basic A-level experience in German but not if you are already working at a higher level than this. You will become more independent in conversation with others as you continue to explore essential grammar and vocabulary at a higher level. You will learn how to talk about experiences, hopes and ambitions in a more complex way and how to master the skill of persuasion. During this module you will develop a deeper understanding of the German way of thinking through looking at current affairs and some iconic German language films and series. In a relaxed environment you will participate in interactive, collaborative activities, working in groups to try out and be creative with new words and grammar structures. The fun of language learning will never be far away and promises to give you the confidence to hold your own in discussions and presentations. As well as speaking and listening to each other you will apply strategies to help you produce and understand longer texts. A sound intermediate course in German will enable you to add a vital and highly valued skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest. The module is not suitable for students already working at B2 or a higher level of German. Pre-requisite is a language level assessment test with the tutor.

INTERMEDIATE SPANISH II - A2/B1 CEFR

Code PPLB5034B

Credits 20

When studying this module, you’ll already have taken beginners’ Spanish modules or be at GCSE level, but not exceeding this. You’ll be introduced to aspects of the Spanish language in a variety of cultural contexts. It will enable you to converse with native Spanish speakers, read and understand specific information in short texts starting at intermediate level. Through Spanish, you’ll learn to present information and engage in discussions. Using popular cultural forms such as film and media, you’ll develop your reading, writing, listening and speaking skills. Upon successfully completion of this module, you will have achieved an advanced level of Spanish.

ADVANCED ENGLISH II - B2 CEFR

Code PPLB5044B

Credits 20

Do you want more practice in speaking in English? Do you feel you lack sufficient vocabulary to express yourself well? Do you need help with your pronunciation? Do you have problems with English grammar and writing essays? As a non-native speaker, you will need to already have an upper intermediate/advanced level of English (IELTS 5.5-7.5 or equivalent) but will want to reach a more competent level. If so, you can take both Advanced English I & II or just module I or just module II. You’ll analyse and discuss articles in the media and listen to academic talks and news reports on contemporary topics; through writing tasks you will have the opportunity to express your ideas in clear and coherent terms, and you will receive personal feedback on your efforts. You will participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You will be able to focus on improving aspects of your pronunciation and grammar as well as expanding your vocabulary. You will also gain a greater understanding of cultural and political issues through topics such as Time & Sleep, World Population & Urbanisation and Tourism. By the end of this module you will be able to express yourself more confidently orally, be better able to understand recorded material, and will have increased your vocabulary base; you will be more able to read complex texts and write more accurately with fewer grammar errors and greater range of expression. Such language support will be of immense benefit for all aspects of your UEA academic programme, will please your tutors and enable you to obtain higher grades! Please note that you should not have a level of English that exceeds the level of this course.

APPLIED PSYCHOLOGICAL SCIENCES

Code PSY-5014B

Credits 20

This module explores a range of contemporary applications of psychological science. Theoretical approaches and research will be covered alongside examples from popular media, films, current events, and case studies.

September 2023 opportunities. Discover more

Open Days

Important Information

Assessment for Year 3

Compulsory Modules

CONSUMERS MARKETS CULTURES

Code NBS-6119A

Credits 20

Are you fascinated by the everyday activities of people and their decisions? Ever considered how much of our life as consumers is influenced by marketing? This module helps you explore, and explain some of the behavioural reasons behind consumer decision making.  Throughout this module you will expand your awareness of the influences that shape consumer behaviour. Whether shopping, entertaining, agonising over what clothes to buy, or where to go on holiday, celebrating getting into university, anticipating passing a driving test, declaring undying devotion to a favourite football team, taking selfies and updating social media pages while lying on a beach or gazing upon a mirror reflection, this module will help you appreciate the complexity behind actions. Beyond shopping, you will learn about how possessions and experiences affect us, the way we feel about ourselves and each other. This module is ideal for those with a personal and professional interest in marketing and consumer insights. In this module you will draw upon theoretical perspectives in a range of knowledge disciplines, and from this melting pot, you will explore the concepts behind consumer actions, understand how marketers apply them in influencing consumers, and sharpen your critical thinking on how marketplaces and cultures are shaped. Through a mixture of lectures, seminars, audio-visual material, class exercises, and self-directed, independent study, you will appreciate and challenge conventional ideas about consumers and marketers, and broaden your understanding of consumption, market structures, and marketized society. This module makes you a more perceptive consumer and marketer. You will grasp the significance of marketing, its all-pervasive influence, the role of consumption in society. You will broaden your theoretical knowledge, disciplinary perspectives, and practical understanding of consumer behaviour and marketing. You will learn to think, critique, question, challenge, and reflect upon your own life as a consumer, marketer, and co-creator.

STRATEGIC MANAGEMENT

Code NBS-6128A

Credits 20

Strategy is the most important subject for it is about future. Clearly, it is critical that all organisational leaders must understand strategy and the ability to craft and implement good strategy, irrespective of your working in a business, in the government or in a non-governmental organisation. In continuation with “Strategic Awareness and Analysis”, this module continues to challenge your strategic thinking, and advances the discussion further in understanding the challenges in implementing strategy. Good enough strategy excellently implemented will trump a perfect strategy lukewarmly implemented nine times out of ten. The emphasis is mainly on strategy process, embracing the challenges in implementing strategy at different levels in an organisation. As a third year module, you are required to understand strategic management within current debates and contemporary issues as they influence leadership and management in the global economy. Strategy is about how you think and the goal of this module is to help you think differently; to think and act in a more strategic way and for you to be a winner in your future.

STRATEGIC BRAND MANAGEMENT

Code NBS-6122B

Credits 20

The module focuses on brand management. It takes a very pragmatic approach, showing through numerous case studies how organisations launch brands, establish and maintain brand equity, and how they manage brands over time and geographic boundaries. To develop a knowledge and understanding of brand management, students study the factors and strategies that contribute to building brand equity. The lectures will be supported by a series of seminar sessions which allow students to experience the practical application of the module syllabus and to test their understanding of the relevant theories. This module is particularly useful for students aiming at careers in marketing, advertising or market research.

Optional A Modules

(20-40 credits)

BUSINESS ETHICS

Code NBS-5111B

Credits 20

DEVELOPING TALENT

Code NBS-5112B

Credits 20

OPERATIONS STRATEGY AND MANAGEMENT

Code NBS-5118B

Credits 20

PRINCIPLES OF PROJECT MANAGEMENT

Code NBS-5119B

Credits 20

RETAIL MARKETING AND MANAGEMENT

Code NBS-5124B

Credits 20

PRACTICAL LAW FOR MANAGERS

Code NBS-5128B

Credits 20

GLOBALISATION AND PEOPLE MANAGEMENT

Code NBS-6105B

Credits 20

The module tackles people management issues raised by the emergence of the global operating context that most, if not all, businesses face today. In the first instance the module is concerned with broader themes related to the global business context. These include the importance of globalisation and the extent to which it is a new phenomenon, the challenges to national traditions and cultures this raises and the extent to which change/development in national systems is evident. In addition, the module tackles international dimensions of HR and specific issues related to global staffing and mobility. This mix of broader themes related to the impact of globalisation along with the focus on strategic people management in this context should be of interest across business school disciplines as well as within the HRM undergraduate course. The following areas are indicative of the content: Globalisation myths and realities; international migration, global staffing and global talent competition; national culture theories and cultural diversity; changing national institutional environments; International HRM practices, issues and challenges, and its footprint.

CRITICAL ISSUES IN PROJECT MANAGEMENT

Code NBS-6115B

Credits 20

In this module you will explore the development of project management as a practical discipline and as academic topic. You will examine and the forces that have led to the “projectification” of business and other management domains. You will then study the latest debates and research on project management, including: strategic and organisational issues, such as the emergence of programme management or Project Management Offices; process and operational issues, use of new methodologies and approaches such as Agile or Virtual project management; and, individual and group issues such as leadership, teamwork, learning and the ethical dimension to project management. You will choose and research a contemporary project management theme, writing a critical analysis and drawing out the management implications.

SHOPPER MARKETING

Code NBS-6116B

Credits 20

Shopper marketing is concerned with the factors that influence buyer behaviour where it matters most – at the point of purchase, in-store or on-line. These factors are referred to as situational factors and relate to the individual shopper, the environment (store or website), the buying goals (self or other-orientated), and the shopping mission (routine repeat purchase, or special occasion). This module explores the way in which retailers and manufacturers work together to influence, anticipate and meet the needs and wants of distinct shopper segments through the manipulation of the retail environment, the marketing mix and the supply chain. As such, it will be appeal to business management students with an interest in marketing, retailing, operations management and consumer behaviour but also students from other disciplines with an interest in sustainable consumption and the design of interventions (policies and practices) that influence buyer behaviour.

RESPONSIBLE BUSINESS REGULATION: HOW TO COMPETE AND TRADE FAIRLY

Code NBS-6123B

Credits 20

This module gives students a unique insight into competition and consumer policy in the UK and the EU. Awareness of these policies is indispensable to the prudent operation of any business, especially knowing that the lack of compliance with these policies cost billions of pounds to businesses every year. NBS students are in a unique position to learn from members of the UK’s leading competition policy research centre and become familiar with the most pressing and topical competition and consumer issues of our times. The module is split into two parts. The first part focuses on competition policy, the aim of which is to promote competition in the marketplace; make markets work better and contribute towards improved efficiency in individual markets. We will examine the main components of competition policy and examine how they contributed to enhanced competitiveness of UK businesses within the UK and the global economy. In the second part of the module we will look at consumer policy, and how it ensures maximal consumer participation in markets, and discuss how these policies affect businesses in the UK and globally. The module is practice-driven and builds strongly on NBS research and research done at UEA’s Centre for Competition Policy. Students are expected to interact throughout the module, engage with our case studies, and contribute to the discussion of topical consumer and competition related issues. Throughout the module we rely on case studies that facilitate the understanding the anatomy of business behaviour relevant to competition and consumer policy. The module also contains, as a key component, information on how business can comply with the relevant laws and regulations governing competition and consumer policies.

ENTREPRENEURSHIP AND ENTERPRISE CREATION

Code NBS-6131B

Credits 20

This module aspires to provide students with knowledge on the significance of entrepreneurship within the economy, research-led understanding of factors that affect small business birth, growth, success and failure. The module will provide practical understanding necessary for launching a venture.

INTERMEDIATE FRENCH II - A2/B1 CEFR

Code PPLB5032B

Credits 20

INTERMEDIATE GERMAN II - B1 CEFR

Code PPLB5033B

Credits 20

INTERMEDIATE SPANISH II - A2/B1 CEFR

Code PPLB5034B

Credits 20

When studying this module, you’ll already have taken beginners’ Spanish modules or be at GCSE level, but not exceeding this. You’ll be introduced to aspects of the Spanish language in a variety of cultural contexts. It will enable you to converse with native Spanish speakers, read and understand specific information in short texts starting at intermediate level. Through Spanish, you’ll learn to present information and engage in discussions. Using popular cultural forms such as film and media, you’ll develop your reading, writing, listening and speaking skills. Upon successfully completion of this module, you will have achieved an advanced level of Spanish.

ADVANCED ENGLISH II - B2 CEFR

Code PPLB5044B

Credits 20

Do you want more practice in speaking in English? Do you feel you lack sufficient vocabulary to express yourself well? Do you need help with your pronunciation? Do you have problems with English grammar and writing essays? As a non-native speaker, you will need to already have an upper intermediate/advanced level of English (IELTS 5.5-7.5 or equivalent) but will want to reach a more competent level. If so, you can take both Advanced English I & II or just module I or just module II. You’ll analyse and discuss articles in the media and listen to academic talks and news reports on contemporary topics; through writing tasks you will have the opportunity to express your ideas in clear and coherent terms, and you will receive personal feedback on your efforts. You will participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You will be able to focus on improving aspects of your pronunciation and grammar as well as expanding your vocabulary. You will also gain a greater understanding of cultural and political issues through topics such as Time & Sleep, World Population & Urbanisation and Tourism. By the end of this module you will be able to express yourself more confidently orally, be better able to understand recorded material, and will have increased your vocabulary base; you will be more able to read complex texts and write more accurately with fewer grammar errors and greater range of expression. Such language support will be of immense benefit for all aspects of your UEA academic programme, will please your tutors and enable you to obtain higher grades! Please note that you should not have a level of English that exceeds the level of this course.

APPLIED PSYCHOLOGICAL SCIENCES

Code PSY-5014B

Credits 20

Optional B Modules

(0-20 credits)

THE DYNAMIC ORGANISATION:PRACTICING ORGANISATIONAL DEVELOPMENT

Code NBS-6108A

Credits 20

This module takes an integrative perspective to explore how organisations develop their capability, adaptability and agility to survive and thrive in a postmodern organisational context. You will develop skills and knowledge to understand and plan successful organisational development (OD). The module will provide you with the core tools and the underpinning theories that are associated with OD, with a strong practical focus.

INNOVATION MANAGEMENT

Code NBS-6112A

Credits 20

Innovation is at the centre of the modern economy. It is convincingly argued that the development of individuals, business, cities and whole nations increasingly relies on their capacity to develop not only new products and processes, but also new technologies, new organisational structures and new cultural forms. This course will introduce you to key concepts and topics in innovation management research from a critical perspective. You will then explore the application of those ideas to management practice.

MARKET RESEARCH

Code NBS-6120A

Credits 20

This module explores the key steps associated with conducting market and marketing research. It is primarily concerned with research related with marketing, defined as ‘the systematic and objective identification, collection, analysis and dissemination of information for improving decision making related to the identification and solution of problems and opportunities in marketing.’ The European Society for Opinion and Marketing Research. On this module, students will learn about marketing research theories and how to apply these to real-world examples. Learning focuses on the entire research journey. This includes understanding the client-agency relationship, the research brief, research proposal and marketing research report.

Optional C Modules

(0-40 credits)

FINAL YEAR PROJECT/DISSERTATION

Code NBS-6126Y

Credits 40

In addition to the pre-requisite rules, this module is for students that have achieved at least 60% for their Second Year stage average mark. This module will give you the opportunity to develop your skills and knowledge in one of two ways. You may either: Undertake an academic-style piece of research and write a dissertation; Or, assemble a work-based project on behalf of a private, public or voluntary sector organisation where you have worked during your ‘Year in Industry’. Whichever is the chosen basis for your dissertation/report, this is to be undertaken as an independent research project. This module can be viewed as the culmination of your previous years of study which combines and enhances the skills and knowledge that acquired during your degree programme. During the module you will develop the skills and knowledge required to be an accomplished researcher and conduct your own independent study with appropriate supervision. The experience of undertaking either an academic-style dissertation project or a work-based project will be useful for careers in a number of fields or sectors (including academia or consultancy), especially where students wish to pursue a career that involves research.

September 2023 opportunities. Discover more

Open Days

Important Information

Entry Requirements

A Levels

ABB excluding General Studies or BBB excluding General Studies with an A in the Extended Project

T Levels

No acceptable pathways for 2022 entry

BTEC

DDM excluding BTEC Public Services, BTEC Uniformed Services and BTEC Business Administration

Scottish highers

AAABB

Scottish highers advanced

BCC

Irish leaving certificate

3 subjects at H2, 3 subjects at H3

Access course

Pass the Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3

European Baccalaureate

75%

International Baccalaureate

32 Points

GCSE offer

You are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE

Additional entry requirements

INTO UNIVERSITY OF EAST ANGLIA

If you do not meet the academic and/or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:

International Foundation in Business, Economics, Society and Culture(for Year 1 entry to UEA)

International Year One in Business Management and Economics(for Year 2 entry to UEA)

Alternative Entry Requirements

UEA recognises that some students take a mixture of International Baccalaureate IB or International Baccalaureate Career-related Programme IBCP study rather than the full diploma, taking Higher levels in addition to A levels and/or BTEC qualifications. At UEA we do consider a combination of qualifications for entry, provided a minimum of three qualifications are taken at a higher Level. In addition some degree programmes require specific subjects at a higher level.

Important note

Once enrolled onto your course at UEA, your progression and continuation (which may include your eligibility for study abroad, overseas experience, placement or year in industry opportunities) is contingent on meeting the assessment requirements which are relevant to the course on which you are enrolled.

Students for whom english is a foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):

IELTS: Year 1 entry: 6.0 overall (minimum 5.5 in all components)
IELTS: Year 2 entry: 6.5 overall (minimum 6.0 in all components)

We also accept a number of other English language tests. Please click here to see our full list.

INTO University of East Anglia

If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:

Interviews

Most applicants will not be called for an interview and a decision will be made via UCAS Track. However, for some applicants an interview will be requested. Where an interview is required the Admissions Service will contact you directly to arrange a time. 

Gap year

We welcome applications from students who have already taken or intend to take a gap year.  We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application. 

Intakes

This course is open to UK and International applicants. The annual intake is in September each year. 

September 2023 opportunities. Discover more

We’re 14th for research quality!

UEA is ranked 14th overall in the Times Higher Education REF 2021 Analysis for research quality in Business and Management Studies.

Find out more >

Course Reference Number: 4479602

BA (Hons) MARKETING AND MANAGEMENT