BA MARKETING AND MANAGEMENT
BA MARKETING AND MANAGEMENT
On this degree course you’ll explore the essential elements of marketing, from a theoretical and practical perspective.
Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you will gain a unique insight into the continuous changes and challenges of the business world.
You will have the opportunity to develop skills in market research, advertising, sales, and managing projects and organisations, while understanding the difference and value of business to business (B2B) and business to consumer (B2C) orientated products and services, and their related marketing strategies. As part of this course you will also gain experience, expertise and confidence in presenting and communicating new ideas verbally and in written form.
Alongside the study of marketing, there is a focus on management skills, such as understanding the business environment, managing data in a digital world, strategic awareness and analysis, as well as an applied business project. In your first year you will be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules, you will study optional modules, and will have the option of undertaking a final-year project, allowing you to tailor your degree to suit your specific interests and future aims.
NBS is a friendly and supportive school, with a lively, proactive and International cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research.
About
Combine a passion for marketing and an interest in management with a BA in Marketing and Management at Norwich Business School (NBS). You will learn the fundamental aspects of business, and gain the essential skills, knowledge and experience you need to excel in marketing practice. This degree will prepare you for a range of career options in marketing and/or management, including positions in digital marketing, social media, branding, corporate communications, public relations (PR), sales, and market research. This course also provides a great foundation for starting your own business, working freelance, or as part of a small or medium-sized enterprise (SME) locally, nationally or internationally. You don’t need to have studied marketing or management before to succeed on this degree. You just need to be interested in business, have a curiosity for exploring and creatively developing marketing concepts and campaigns, and be ready to work hard to take your ambitions to the next level.

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Important Information
Whilst the University will make every effort to offer the courses listed, changes may sometimes be made arising from the regular review of course programmes. Where this activity leads to significant (but not minor) changes to programmes, there will normally be prior consultation of students and others. Changes may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will inform students.Placement Year and Study Abroad
Four-year versions of this course are available, in which you spend your third year either studying abroad in a partner institution or working in industry.

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After the Course
The BA Marketing and Management degree is the ideal stepping stone if you aspire to a career in marketing or media management, market research, advertising, social media or PR, or even to start your own marketing consultancy. You could also go on to work as a marketing manager in a large or multinational company. Alternatively, you could work as a campaign or events manager, graduate trainee manager, marketing executive, or in HR or sales.
Our alumni have secured positions at Unilever, Cambridge University Press, and at digital conversion specialists Periscopix, to name but a few.
Career destinations
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Marketing/PR executive
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Account manager
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Product/brand/communications manager
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Marketing manager
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Digital project manager
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Social media manage

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Assessment for Year 1
Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level.
Assessment for Year 2
Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level.
Assessment for Year 3
Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level.
Assessment for Year 1
Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level.
Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.When selecting modules from an option range, please ensure that you satisfy the rule requirements to take that module i.e. having taken a pre-requisite module.
Assessment for Year 2
Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level.
Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.When selecting modules from an option range, please ensure that you satisfy the rule requirements to take that module i.e. having taken a pre-requisite module. You can only choose 20 credits worth of PPL modules per year. You can only choose 20 credits worth of level 5 modules in Year 3
Assessment for Year 3
Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level.
Important Information
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.Entry Requirements
A Levels
ABB excluding General Studies or BBB excluding General Studies with an A in the Extended Project.BTEC
DDM excluding BTEC Public Services, BTEC Uniformed Services and BTEC Business Administration.Scottish highers
AAABBScottish highers advanced
BCCIrish leaving certificate
3 subjects at H2, 3 subjects at H3Access course
Pass the Access to HE Diploma with Distinction in 30 credits at level 3 and Merit in 15 credits at Level 3.European Baccalaureate
75%International Baccalaureate
32 pointsGCSE offer
You are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE.
Additional entry requirements
If you are interested in Year 2 entry to undergraduate courses in the Norwich Business School please contact the Admissions Service for further information prior to applying.
If you do not meet the academic and or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:
International Foundation in Business, Economics, Society and Culture (Year 1 entry)
International Foundation in Mathematics and Actuarial Sciences (Year 1 entry)
Alternative Qualifications
UEA recognises that some students take a mixture of International Baccalaureate IB or International Baccalaureate Career-related Programme IBCP study rather than the full diploma, taking Higher levels in addition to A levels and/or BTEC qualifications. At UEA we do consider a combination of qualifications for entry, provided a minimum of three qualifications are taken at a higher Level. In addition some degree programmes require specific subjects at a higher level.
Students for whom english is a foreign language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
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IELTS: 6.5 overall (minimum 5.5 in all components)
We also accept a number of other English language tests. Please click here to see our full list.
If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:
Interviews
Most applicants will not be called for an interview and a decision will be made via UCAS Track. However, for some applicants an interview will be requested. Where an interview is required the Admissions Service will contact you directly to arrange a convenient time.
Gap year
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
Intakes
This course is open to UK, EU and International applicants. The annual intake for this course is in September each year.

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Fees and Funding
Undergraduate University Fees and Financial Support
Tuition Fees
Information on tuition fees can be found here:
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds.
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course related costs
Please see Additional Course Fees for details of course-related costs.

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How to apply
Applications need to be made via the Universities Colleges and Admissions Services (UCAS), using the UCAS Apply option.
UCAS Apply is a secure online application system that allows you to apply for full-time Undergraduate courses at universities and colleges in the United Kingdom. It is made up of different sections that you need to complete. Your application does not have to be completed all at once. The system allows you to leave a section partially completed so you can return to it later and add to or edit any information you have entered. Once your application is complete, it must be sent to UCAS so that they can process it and send it to your chosen universities and colleges.
The UCAS number for the University of East Anglia is EANGL E14.
FURTHER INFORMATION
Please complete our Online Enquiry Form to request a prospectus and to be kept up to date with news and events at the University.
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk

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