BA Marketing and Management with a Year Abroad

Key details

BA MARKETING AND MANAGEMENT WITH A YEAR ABROAD

Start Year

2021

Attendance

Full Time

Award

Degree of Bachelor of Arts

UCAS course code

NN5A

Entry Requirements

ABB

On this degree course you’ll explore the essential elements of marketing, from a theoretical and practical perspective.

Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you will gain a unique insight into the continuous changes and challenges of the business world.

You will have the opportunity to develop skills in market research, advertising, sales, and managing projects and organisations, while understanding the difference and value of business to business (B2B) and business to consumer (B2C) orientated products and services, and their related marketing strategies. As part of this course you will also gain experience, expertise and confidence in presenting and communicating new ideas verbally and in written form.

Alongside the study of marketing, there is a focus on management skills, such as understanding the business environment, managing data in a digital world, strategic awareness and analysis, as well as an applied business project. In your first year you will be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules, you will study optional modules, and will have the option of undertaking a final-year project, allowing you to tailor your degree to suit your specific interests and future aims.

NBS is a friendly and supportive school, with a lively, proactive and International cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research.

About

Combine a passion for marketing and an interest in management with a BA in Marketing and Management at Norwich Business School (NBS). You will learn the fundamental aspects of business, and gain the essential skills, knowledge and experience you need to excel in marketing practice. This degree will prepare you for a range of career options in marketing and/or management, including positions in digital marketing, social media, branding, corporate communications, public relations (PR), sales, and market research. This course also provides a great foundation for starting your own business, working freelance, or as part of a small or medium-sized enterprise (SME) locally, nationally or internationally. You don’t need to have studied marketing or management before to succeed on this degree. You just need to be interested in business, have a curiosity for exploring and creatively developing marketing concepts and campaigns, and be ready to work hard to take your ambitions to the next level.

Admissions Live Chat

Important Information

Whilst the University will make every effort to offer the courses listed, changes may sometimes be made arising from the regular review of course programmes. Where this activity leads to significant (but not minor) changes to programmes, there will normally be prior consultation of students and others. Changes may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will inform students.

Assessment for Year 1

Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level. Employability prizes, including one currently sponsored by Adnams Brewery, support some of these assignments.

Structure

All our BA undergraduate degrees share a common first year. This means that you will get a broad view of business, and can be confident you are on the right course for you. As you progress through your degree you will be able to specialise and tailor your studies to the areas that you find most interesting and that are most relevant for your career goals.

Across six fascinating core modules you will explore the essentials of modern business. This will provide an excellent grounding not just in marketing and management areas, such as principles of marketing and organisational behaviour (managing organisations), but also in finance and accounting, understanding the business environment, and managing data in a digital world.

The first year culminates in the application of this knowledge within an applied business project.

Therefore, by the end of your first year, you won’t just have a firm foundation of your chosen subject; you will understand all the key disciplines within organisations that will help your future career. Should you discover during your first year that your true passion lies with one of the other BA subject areas, you are also welcome to change pathways.

Teaching and Learning

Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.

Teaching

Throughout your degree you will hone your skills and build your knowledge through a mix of seminars, workshops and lectures.

Our teaching is informed by real-world business experience and research. That means that you will benefit from an awareness and understanding of the latest developments, trends and challenges in the industry.

Independent and self-directed study

You will also learn through self-directed study – a skill that’s highly valued by employers. You will have the opportunity to lead and develop several projects with local employers, such as creating an integrated marketing communications campaign for a real company. For example, our students have worked with Adnams Brewery on past projects.

Teamwork and communication

During your first year and some of your second and third year modules you will work alongside students from other degrees. You will also have the chance to deepen your understanding of topics through discussion with your peers in seminars. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines.

Guest speakers

During your time at UEA, you will gain unique insights from leading industry figures, including recent NBS alumni. Previously, we have invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice.

Employability

Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During this annual event you can meet potential employers and speak to UEA alumni about how they have progressed their career.

Admissions Live Chat

Virtual Open Day

Assessment for Year 2

Structure

After a first year spent discovering the fundamentals of business, in the second year you will focus on core marketing and management functions, such as marketing communications and strategic awareness and analysis. You will also be able to choose from a range of optional modules, allowing you to try different things, explore your interests, and discover where your talents and ambitions lie. Options cover topics such as business to business (B2B) marketing, digital marketing, retail marketing and management, and international marketing, along with other managementfocused topics, such as managing people.

Teaching and Learning

Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.

Teaching

Employability

Admissions Live Chat

Virtual Open Day

Assessment for Year 3

Structure

In your third year you will study abroad at one of our range of partner institutions.

Teaching and Learning

Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.

Teaching

Employability

Admissions Live Chat

Virtual Open Day

Assessment for Year 4

Structure

In your fourth year, you will study advanced marketing concepts, including consumer behaviour with strategic management. There is also a range of options, such as market research, marketing philosophy, and strategic brand management, as well as the opportunity to undertake a final year project. This will prepare you for a focused but holistic view of the marketing function in business, while also enabling you to prepare for a range of careers in marketing and management.

Teaching and Learning

Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.

Teaching

Employability

Admissions Live Chat

Virtual Open Day

Assessment for Year 1

Compulsory Modules

INTRODUCTION TO ACCOUNTING AND FINANCE

Code NBS-4101A

Credits 20

This module provides a foundation in the theory and practice of accounting and an introduction to the role, context and language of Financial Accounting, Management Accounting and Finance. The module assumes no previous study of accounting and is aimed at non-specialists. It is designed as a standalone course for those students following a more general management pathway.

MANAGEMENT AND ORGANISATIONS

Code NBS-4929A

Credits 20

What is an organisation? What do we mean by management? How do you lead and manage people? In this module, you will have the opportunity to explore these questions and many more in the fascinating area of management and organisations. You will consider the social world of business and management and what it means in theory and in practice. You will learn about leading, managing and organising people in work settings and why that is critical to organisational effectiveness. You will also reflect on how you work in teams yourself. On successful completion of the module, you will have discovered key insights into the way that organisations exist in practice, and have the knowledge to understand them at a conceptual level. You will also have had opportunities for self-reflection and personal learning.

APPLIED BUSINESS PROJECT

Code NBS-4103B

Credits 20

The aim of the first year of your BA degree is to actively engage with the learning process so you can begin to become reflective and professional managers. We believe the best way to make this happen is to participate in an independent project which challenges you to solve a real world problem to which (unlike the exams which got you into university) there is no set solution! The project is designed to be as much like the ‘real’ business management world as possible; it has an uneasy beginning, a complex middle, and a difficult end. Student teams start the project as the owners of a new business; but are short of funding, market knowledge, accurate accounts, and a direction for the future. Several dummy businesses will be available to choose from. During a weekly seminar session, and in your own study time, you will have the chance to work on problem framing, personal development, and process reflection. Goals, measures, and direction are to be triggered by tutors but then framed and applied by the students. You can ‘solve’ the ‘problems’ anyway they like, but success (and your assessment) is ultimately dependant on consideration of what you have learned and have applied from the other 5 modules you take during the first year. You will also have a series of high level lectures which will help you develop you capacities to deal with project of this nature. Topics include: Team working, from theory to practice; Project management principles; evidence in academic Vs Practitioner contexts; Presentation Skills, and reflective & report writing. The module concludes with a ‘live’ and ‘immersive’ dragon’s den style event.

MANAGING DATA IN A DIGITAL WORLD

Code NBS-4104B

Credits 20

This module is about how data is central to business and to the academic study of business. This module will explore what is meant by data, the variety of forms that data takes, and the origin and lifecycle of data. The module considers the tools that organisations use to gather, store and manipulate data, including the use of spreadsheets. The module will introduce basic statistical concepts used in business research. Finally, the module will explore the interpretation of data in business and research contexts.

PRINCIPLES OF MARKETING

Code NBS-4105B

Credits 20

This module is a general introduction and foundational grounding to Marketing. It is concerned with marketing functions of an organisation and seeks to develop awareness and understanding of marketing as an integrated and business activity. It focuses on the theoretical frameworks which underpin an organisation's responses to market demand. Additionally, it considers examples of marketing strategy and planning for a variety of organisational contexts to provide an industry perspective to theory. It is suitable for all UEA students and is a stand-alone module.

UNDERSTANDING THE BUSINESS ENVIRONMENT

Code NBS-4106A

Credits 20

This module helps you to explore the dynamic and ever-changing world of business and provides insights into the managerial role. Understanding the Business Environment explores key environmental drivers and the basic functions of organisations. It is designed to provide essential core knowledge for Year 1 Business students on how organisations are managed in response to changes in the business environment and what is the role of its functional divisions in implementing strategic responses. In addition, the module also explores some of the current issues faced by organisations such as sustainability, corporate social responsibility and internationalisation. Core business theory is introduced in lectures and applied practically with the use of examples in seminars. By the end of this module you will be able to understand and apply key business concepts and a range of analytical tools to explore the business environment. Introduction to Business facilitates study skills development that is essential across all three years of the undergraduate degree by developing academic writing, presentation, team working and communication skills effectively.

Admissions Live Chat

Virtual Open Day

Important Information

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.

When selecting modules from an option range, please ensure that you satisfy the rule requirements to take that module i.e. having taken a pre-requisite module.

Assessment for Year 2

Compulsory Modules

MARKETING COMMUNICATIONS

Code NBS-5120A

Credits 20

How do businesses go about getting their messages across to their customers? This module will explain how modern organisations plan their communications with the people that matter to them. You will discover the range of activities and tools which is available to marketing managers from traditional advertising and public relations (PR) to the more up-to-date product placement and social media. You’ll look at the issues that arise in planning, implementing and managing Integrated Marketing Communications - IMC - campaign. These include print and broadcast advertising, PR, sponsorship, product placement, sales promotion, experiential and event-marketing as well as direct and digital marketing.

STRATEGIC AWARENESS AND ANALYSIS

Code NBS-5133A

Credits 20

Strategy comes first; all other aspects of business will follow. Delivering a strategic plan is one of the most important things any firm, regardless of size can undertake.  A well-formulated and executed strategy establishes the foundations against which the organisation can create, monitor and measure their success. And yet many people find strategy and its purpose difficult to articulate. In this module you will use theoretical frameworks, along with investigation of the real world allowing you a clearer perspective of what strategy really is and why it is critical to your leadership and your success. The emphasis will be on analysing the context of strategy, considering both external and internal environment of the firm. Does the context determine what the strategizing manager must do, or can the manager actually shape the context? After understanding the strategy context, the discussion will be focused on strategy content / strategy choices. What are the different level of strategies? How firms make strategic choices? How these choices makes sense in context to direct and indirect competition around the firm?

Optional A Modules

(20 credits)

MANAGING PEOPLE

Code NBS-5109A

Credits 20

This module is for students that are not on the Business and Human Resource Management Course. If you become a manager of people, how will you look after those in your team, department or wider organisation? Will you seek to empower, encourage and energise your staff? How will you deal with conflict and management control? In this module you’ll have the chance to examine a range of approaches to managing people across a variety of organisational contexts and issues. By doing so, you’ll discover valuable insights into the way that organisations work and the impact that different human resource management approaches can have on organisations, people and business. We begin by learning about the strategic significance of human resource management for competitive advantage; and particularly the processes used to recruit, reward and retain the staff your organisation needs. We will also explore contemporary issues about managing employees against a background of change and internationalisation. On successful completion of the module, you’ll have gained insight into the ways that organisations deal with their workforce. You’ll have developed skills and knowledge that will help equip you for future management practice. And you’ll learn useful lessons about job markets and how to get and grow in the job you desire.

INTERNATIONAL BUSINESS

Code NBS-5127A

Credits 20

This module provides students with an introduction to core trade theory and principles in a business context. It combines basic microeconomic and macroeconomic principles with cases/applications in a teaching programme designed to help students understand current business and international business issues. What drives cross-border trade flows? Why is free trade better than autarchy and what is the cost of not having it? How does cross-border trade affect economic growth? And what are the most common challenges that firms have to face when operating across borders? The module will provide students with a set of technical tools and way of thinking to answer such questions, among others.

EMPLOYABLITY, CREATIVITY AND PERSONAL DEVELOPMENT

Code NBS-5131A

Credits 20

In today’s global, rapidly changing knowledge-based economy, learning and experimenting with employable and creative skills is one of the smartest investments that one can make for their future career. The overall aim of the module is to encourage students to develop key employability skills that will stand them in good stead for a future career. The module will put the student right in the centre of their own learning and engagement with an array of developmental activities designed to develop themselves and their future careers. Students will find opportunities to practice skills such as communication, leadership, creativity, design thinking, and problem solving relevant to the expectations of graduate employers. The module also involves the development of practical employable skills including preparing CV, writing a cover letter, and preparing for job interviews. The module draws from an interdisciplinary perspective to understand career success, self-making and personal branding. It will build on foundational concepts and skills in career development from across disciplines, including psychology, business, design thinking, entrepreneurship, and employability. It is designed as a learning environment and a management trainee program that focuses on the development of knowledge and skills for students interested in distinctive career success in a rapidly changing world. A core belief underlying our approach, demonstrated in interactive sessions, stems from the Chinese proverb, “Tell me and I forget. Show me and I remember. Involve me and I understand.” Students will have intensive brainstorming sessions, professional development workshops and training programs to develop and apply professional skills for their careers.

BEGINNERS' GERMAN I - A1 CEFR

Code PPLB4018A

Credits 20

Have you ever wished you could order your mulled wine at the Christmas market in German? How would it feel be to be able to introduce yourself in German or survive a basic conversation in the language? Or do you simply want to understand what makes the Germans, the Austrians, or the Swiss tick? These questions highlight the central learning achieved within this module. Our beginners’ course in German is perfect if you have very little or no prior knowledge of the language. You will gain the confidence to use German in basic conversations as you develop a first understanding of German sounds and essential grammar. You will build up a bank of key vocabulary to survive in real-life situations. You will also gain a greater awareness of German traditions and ways of thinking to help you make sense of a country that is deeply rooted in the heart of Europe. In a relaxed environment you will participate in classroom-based activities, working in pairs and groups to try out and be creative with new sounds, words and phrases. The fun of language learning will never be far away and promises to give you the confidence to make the first steps in German. As well as speaking and listening to each other you will discover the joy of understanding an authentic German text and to write an amazing first paragraph in German. A first course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest. Please note that you should not have a level of German that exceeds the level of this course.

BEGINNERS' ARABIC I

Code PPLB4029A

Credits 20

This course is a pre-requisite to the study of Arabic language. You will master the alphabet: the script, the sounds of the letters, and their combination into words. You are introduced to basic Arabic phrases and vocabulary to help you have introductory conversations. You will develop essential speaking, listening, reading and writing skills as well as a solid understanding of the structure of the language in Modern Standard Arabic (MSA). Some aspects of the Arab world and culture(s) are covered.

INTRODUCTION TO BRITISH SIGN LANGUAGE I

Code PPLB4031A

Credits 20

How would you converse with someone who is deaf? At work? In school? In an emergency? How can you avoid typical faux pas due to ignorance of a different culture? Can a 'signed'/'visual' language 'convey as adequately' as a 'spoken' language? These questions highlight the central learning achieved in this module. This is a course in British Sign Language assuming no prior, or minimal knowledge of the language. Throughout the course you will discover aspects central to the Deaf World and its Culture, and how to communicate through a unique 'visual' language, a language that uses your hands and body to communicate! Teaching and learning strategies involve signed conversation (from early on), role-play, and lots of games and exercises that make a truly 'fun and enjoyable' module to take. You will learn a little about the history of the Deaf and Sign Language itself, and its long battle to be recognised. You will discover how using your body and hands can be an exciting and meaningful way of communicating. You will acquire a wide range of easily usable vocabulary, a deeper look into various features that make the language unique, and very different to spoken languages. On successful completion of this module you will have developed knowledge and skills that will enable you to communicate with a Deaf person. You will be able to take your British Sign Language studies onto the next level, broadening your knowledge and developing further, the skill within this amazing 'Visual' language. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

BEGINNERS' RUSSIAN I - A1 CEFR

Code PPLB4043A

Credits 20

Winston Churchill once said that ‘Russia is a riddle wrapped in a mystery inside an enigma’. Russia gave the world Tolstoy, Dostoevsky, Shostakovich, Chagall and borsch! Would you like to know more about the largest country in the world and unwrap some of the mysteries of its history, culture and politics through its language? This is a beginners’ course in Russian assuming little or no prior experience or knowledge of the language. In the first week you’ll acquaint yourself with the Russian alphabet (it’s not that different) and learn to read Russian. At the end of the course you’ll know all the basics of Russian grammar, will be able to read simple texts and to use your speaking skills in real-life situations (in case you find yourself lost in Red Square)! You’ll participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You’ll be able to improve and develop your grammar and vocabulary skills through watching Russian films, reading newspaper articles and short stories, discussing their content and expressing your opinion. Having a Russian language course on your CV will give you an advantage over other graduates, and it will also provide work opportunities in Eastern Europe, Russia and the countries of the former Soviet Union. This course will also help you to become a more informed global citizen whatever your specialisation or area of interest. Please note that you should not have a level of knowledge in Russian that exceeds beginners’ level when enrolling on this course, or you may be asked to withdraw from the module (at the Teacher’s discretion). Please contact us if you’re unsure.

INTERMEDIATE GERMAN I - A2 CEFR

Code PPLB5151A

Credits 20

Would you like to take your basic German skills to a higher level? Wouldn’t it be tempting to be able to express a range of feelings in German? Or take part in simple discussions and manage to hold your own? Fancy presenting a cultural event in your country to a native German speaker? This module is perfect if you have already completed Beginners modules or have sufficient pre-A-level experience of German but not if you are already working at a higher level than this. You will become more competent and confident in conversation with others as you explore essential grammar and vocabulary at a higher level. You will learn how to express opinions and preferences in a more complex way and how to master the skill of agreeing and disagreeing. You will gain the confidence to present to a small audience and shine in the process of it. During this module you will develop your understanding of the German way of thinking through shining a light at cultural traditions and events. In a relaxed environment you will participate in classroom-based activities, working in groups to try out and be creative with new words and phrases. The fun of language learning will never be far away and promises to give you the confidence to hold your own in basic discussions and presentations. As well as speaking and listening to each other you will apply a range of strategies to help you produce and understand longer texts. A basic intermediate course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest.

Optional B Modules

(40 credits)

DIGITAL MARKETING

Code NBS-5122B

Credits 20

This module advances the students’ understanding of strategic marketing by focusing on digital marketing.

INTERNATIONAL MARKETING

Code NBS-5123B

Credits 20

This module will give students a comprehensive understanding of the art and science of international marketing containing insights and specific tools derived from the modern marketing world. Student will also learn how to implement strategies for global success and be well positioned to take up a career in this exciting and growing field.

Admissions Live Chat

Virtual Open Day

Important Information

When selecting modules from an option range, please ensure that you satisfy the rule requirements to take that module i.e. having taken a pre-requisite module. You can only choose 20 credits worth of PPL modules per year. You can only choose 20 credits worth of level 5 modules in Year 3

Assessment for Year 4

Compulsory Modules

CONSUMERS MARKETS CULTURES

Code NBS-6119A

Credits 20

NB: This module will not be available to students until the academic year 2022-23. Are you fascinated by the everyday activities of people and their decisions? Ever considered how much of our life as consumers is influenced by marketing? This module helps you explore, and explain some of the behavioural reasons behind consumer decision making.  Throughout this module you will expand your awareness of the influences that shape consumer behaviour. Whether shopping, entertaining, agonising over what clothes to buy, or where to go on holiday, celebrating getting into university, anticipating passing a driving test, declaring undying devotion to a favourite football team, taking selfies and updating social media pages while lying on a beach or gazing upon a mirror reflection, this module will help you appreciate the complexity behind actions. Beyond shopping, you will learn about how possessions and experiences affect us, the way we feel about ourselves and each other. This module is ideal for those with a personal and professional interest in marketing and consumer insights. In this module you will draw upon theoretical perspectives in a range of knowledge disciplines, and from this melting pot, you will explore the concepts behind consumer actions, understand how marketers apply them in influencing consumers, and sharpen your critical thinking on how marketplaces and cultures are shaped. Through a mixture of lectures, seminars, audio-visual material, class exercises, and self-directed, independent study, you will appreciate and challenge conventional ideas about consumers and marketers, and broaden your understanding of consumption, market structures, and marketized society. This module makes you a more perceptive consumer and marketer. You will grasp the significance of marketing, its all-pervasive influence, the role of consumption in society. You will broaden your theoretical knowledge, disciplinary perspectives, and practical understanding of consumer behaviour and marketing. You will learn to think, critique, question, challenge, and reflect upon your own life as a consumer, marketer, and co-creator.

STRATEGIC MANAGEMENT

Code NBS-6128A

Credits 20

NB: This module will not be available to students until the academic year 2022-23. Strategy is the most important subject for it is about future. Clearly, it is critical that all organisational leaders must understand strategy and the ability to craft and implement good strategy, irrespective of your working in a business, in the government or in a non-governmental organisation. In continuation with “Strategic Awareness and Analysis”, this module continues to challenge your strategic thinking, and advances the discussion further in understanding the challenges in implementing strategy. Good enough strategy excellently implemented will trump a perfect strategy lukewarmly implemented nine times out of ten. The emphasis is mainly on strategy process, embracing the challenges in implementing strategy at different levels in an organisation. As a third year module, you are required to understand strategic management within current debates and contemporary issues as they influence leadership and management in the global economy. Strategy is about how you think and the goal of this module is to help you think differently; to think and act in a more strategic way and for you to be a winner in your future.

Optional A Modules

(20 credits)

STRATEGIC BRAND MANAGEMENT

Code NBS-6122B

Credits 20

NB: This module will not be available to students until the academic year 2022-23. The module focuses on brand management. It takes a very pragmatic approach, showing through numerous case studies how organisations launch brands, establish and maintain brand equity, and how they manage brands over time and geographic boundaries. To develop a knowledge and understanding of brand management, students study the factors and strategies that contribute to building brand equity. The lectures will be supported by a series of seminar sessions which allow students to experience the practical application of the module syllabus and to test their understanding of the relevant theories. This module is particularly useful for students aiming at careers in marketing, advertising or market research.

Optional B Modules

(20 credits)

BUSINESS ETHICS

Code NBS-5111B

Credits 20

How do we know what is morally right and wrong in business? What new and complex ethical issues are raised by the globalisation of business? Questions like these are central to this module. In this module you will learn about the nature, applications and consequences of ethics in business. You’ll discover why individuals sometimes make unethical business decisions. You will learn to use theoretical tools that help you to identify and analyse key ethical problems associated with business practice. You will also gain knowledge of practical approaches for managing business ethics in organisations. This module is ideal for those with an interest in corporate responsibility and sustainability. You will begin with an overview of what business ethics is and why it is important. You will go on to master the major ethical theories and concepts that form the core of business ethics. You’ll then build on these foundations to explore important business ethics issues – examples could include whistleblowing, environmental sustainability, corporate influence and/or others. You will discover how to use ethical theories to gain an in-depth understanding of whether, and to what extent, such issues are ethically problematic. You will also gain hands-on experience of applying ethical theories to business scenarios through a range of activities (e.g. role play, small group exercises, case study). You will learn through a combination of interactive lectures and seminars, and independent study. You’ll be assessed through coursework and an exam. By successfully completing this module you will have new knowledge and skills that increase your ethical awareness and enable you to communicate your ideas clearly and systematically based on evidence. You’ll also be equipped with theoretical tools that will help you to identify and analyse ethical problems and make ethically justifiable decisions.

DEVELOPING TALENT

Code NBS-5112B

Credits 20

The module is about managing talent and career management development. You will unite individual and organisational perspectives to help you manage your own career as well as other people’s careers in a competitive global labour market.

OPERATIONS STRATEGY AND MANAGEMENT

Code NBS-5118B

Credits 20

This module is about operations management, which is a functional field of management encompassing the design and improvement of the processes and systems employed in the creation and delivery of an organisation's products and services. Essentially, operations management is concerned with explaining how manufacturing and service organisations work. Managing operations well requires both strategic and tactical skills and is critical to every type of organisation, for it is only through effective and efficient utilisation of resources that an organisation can be successful in the long run.

PRINCIPLES OF PROJECT MANAGEMENT

Code NBS-5119B

Credits 20

In this module you will explore what is meant by a project and by project management, and the relationship between projects, organisations and other forms of management. You will first learn how to define a project and set its aims and objectives. You will be introduced to a suite of traditional project management tools and approaches to use in designing a project, e.g., work breakdown structure, time planning (Gantt chart, Critical Path Analysis), communications planning, and risk registers. Through implementing a project, you will learn about project controls, performance management (i.e., critical success factors for project management), and problem solving techniques. In closing out a project, you will explore project completion, review, and evaluation. You will consider the strengths and weaknesses of project management as a discipline.

DIGITAL MARKETING

Code NBS-5122B

Credits 20

This module advances the students’ understanding of strategic marketing by focusing on digital marketing.

INTERNATIONAL MARKETING

Code NBS-5123B

Credits 20

INTERNATIONAL AND STRATEGIC HUMAN RESOURCE MANAGEMENT

Code NBS-6105B

Credits 20

NB: This module will not be available to students until the academic year 2022-23. The International and Strategic HRM module tackles people management issues raised by the emergence of the global operating context that most, if not all, businesses face today. While HRM is privileged in the title, in the first instance the module is concerned with more general strategic management themes. These include: the importance of globalisation and the extent to which it is a new phenomenon; the challenges to national traditions and cultures this raises; the veracity of claims with regard to distinct national styles (a way in which many key issues within international management theory are contested); and the extent to which change/development in national systems is evident. In addition, this course tackles traditional HR specific issues in international context, such as: management development, pay and reward, and recruitment and selection. This mix of general management and HR specific management should be of interest across business school disciplines as well as within the HRM undergraduate course. The following areas are indicative of the content: Globalisation myths and realities; international management challenges; Internationalisation as a strategy, Anglo-American/European/Japanese/Asian Comparative HRM; national culture theories and perspectives; S/IHRM practices; issues/challenges/concerns raised by IHRM; and IHRM and its footprint.

BUILDING STRENGTHS AT WORK

Code NBS-6106B

Credits 20

NB: This module will not be available to students until the academic year 2022-23. Why are some employees happier than others? What does it mean to be in the group of the “healthy and happy” employees? Find out the answers to these questions by taking this module. Throughout the module you will learn which strengths at work increase employees’ well-being and performance. You’ll think critically about the scientific literature on positive organisational behaviour. And last but not least: You’ll know how to develop these strengths in yourself and in others. You will begin by learning crucial concepts and theories in the field of positive organisational behaviour. For example, you´ll learn why being proactive is a strength that helps people feel better at work. You´ll gain a deeper understanding of how different strengths at work operate until you get the complete picture: healthy organisations are the result of having healthy employees, teams, leaders, and organisational practices. You´ll be critical with the literature in the field by expressing your opinions through weekly discussions and through group activities. This will help you improve your communication skills. From a practical viewpoint, you´ll practice each of these strengths by thinking of your own experience, by solving work scenarios, and by proposing organisational work practices and policies. Some of the strengths that help employees deal with problems at work can be used to deal with problems in other areas of your life. This means you can put into practice what you learn while you are taking this module.

STRATEGIC BRAND MANAGEMENT

Code NBS-6122B

Credits 20

ENTREPRENEURSHIP AND ENTERPRISE CREATION

Code NBS-6131B

Credits 20

NB: This module will not be available to students until the academic year 2022-23. This module aspires to provide students with knowledge on the significance of entrepreneurship within the economy, research-led understanding of factors that affect small business birth, growth, success and failure. The module will provide practical understanding necessary for launching a venture.

INTERMEDIATE GERMAN II - A2/B1 CEFR

Code PPLB5033B

Credits 20

Would you like to take your German to a higher level and start to become a more independent user? Wouldn’t it be tempting to be able to describe the plot of a good film or book? Or take part in simple discussions and manage to hold your own? Fancy promoting a TV-series from to a native German speaker? This follow-on course is perfect if you have completed the Intermediate module or have basic A-level experience in German but not if you are already working at a higher level than this. You will become more independent in conversation with others as you continue to explore essential grammar and vocabulary at a higher level. You will learn how to talk about experiences, hopes and ambitions in a more complex way and how to master the skill of persuasion. During this module you will develop a deeper understanding of the German way of thinking through looking at current affairs and iconic German television programmes. In a relaxed environment you will participate in classroom-based activities, working in groups to try out and be creative with new words and grammar structures. The fun of language learning will never be far away and promises to give you the confidence to hold your own in discussions and presentations. As well as speaking and listening to each other you will apply a range of strategies to help you produce and understand longer texts. A sound intermediate course in German will enable you to add a vital and highly valued skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest.

Optional C Modules

(40 credits)

MARKET RESEARCH

Code NBS-6120A

Credits 20

NB: This module will not be available to students until the academic year 2022-23. This module explores the key steps associated with conducting market and marketing research. It is primarily concerned with research related with marketing, defined as ‘the systematic and objective identification, collection, analysis and dissemination of information for improving decision making related to the identification and solution of problems and opportunities in marketing.’ The European Society for Opinion and Marketing Research. On this module, students will learn about marketing research theories and how to apply these to real-world examples. Learning focuses on the entire research journey. This includes understanding the client-agency relationship, the research brief, research proposal and marketing research report.

STRATEGIC BRAND MANAGEMENT

Code NBS-6122B

Credits 20

FINAL YEAR PROJECT/DISSERTATION

Code NBS-6126Y

Credits 40

NB: This module will not be available to students until the academic year 2022-23. In addition to the pre-requisite rules, this module is for students that have achieved at least 60% for their Second Year stage average mark. This module will give you the opportunity to develop your skills and knowledge in one of two ways. You may either: Undertake an academic-style piece of research and write a dissertation; Or, assemble a work-based project on behalf of a private, public or voluntary sector organisation where you have worked during your ‘Year in Industry’. Whichever is the chosen basis for your dissertation/report, this is to be undertaken as an independent research project. This module can be viewed as the culmination of your previous years of study which combines and enhances the skills and knowledge that acquired during your degree programme. During the module you will develop the skills and knowledge required to be an accomplished researcher and conduct your own independent study with appropriate supervision. The experience of undertaking either an academic-style dissertation project or a work-based project will be useful for careers in a number of fields or sectors (including academia or consultancy), especially where students wish to pursue a career that involves research.

Admissions Live Chat

Virtual Open Day

Important Information

Entry Requirements

A Levels

ABB excluding General Studies or BBB excluding General Studies with an A in the Extended Project

BTEC

DDM excluding BTEC Public Services, BTEC Uniformed Services and BTEC Business Administration

Scottish highers

AAABB

Scottish highers advanced

BCC

Irish leaving certificate

3 subjects at H2, 3 subjects at H3

Access course

Pass the Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3

European Baccalaureate

75%

International Baccalaureate

32 points

GCSE offer

You are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE.

Additional entry requirements

If you do not meet the academic and/or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:

International Foundation in Business, Economics, Society and Culture (for Year 1 entry to UEA)

International Year One in Business Management and Economics (for Year 2 entry to UEA)

Alternative Qualifications

UEA recognises that some students take a mixture of International Baccalaureate IB or International Baccalaureate Career-related Programme IBCP study rather than the full diploma, taking Higher levels in addition to A levels and/or BTEC qualifications. At UEA we do consider a combination of qualifications for entry, provided a minimum of three qualifications are taken at a higher Level. In addition some degree programmes require specific subjects at a higher level.

Students for whom english is a foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):

IELTS: Year 1 entry: 6.0 overall (minimum 5.5 in all components)
IELTS: Year 2 entry: 6.5 overall (minimum 6.0 in all components)

We also accept a number of other English language tests. Please click here to see our full list.

Interviews

Most applicants will not be called for an interview and a decision will be made via UCAS Track. However, for some applicants an interview will be requested. Where an interview is required the Admissions Service will contact you directly to arrange a convenient time.

Gap year

We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.

Intakes

This course is open to UK, EU and International applicants. The annual intake for this course is in September each year.

Admissions Live Chat

Course Reference Number: 1545889

BA MARKETING AND MANAGEMENT WITH A YEAR ABROAD