BA Intercultural Communication with Business Management (with a Foundation Year)

Key details

BA INTERCULTURAL COMMUNICATION WITH BUSINESS MANAGEMENT (WITH A FOUNDATION YEAR)

Start Year

2020

Attendance

Full Time

Award

Degree of Bachelor of Arts

UCAS course code

Q9NF

Entry Requirements

CCC

You can gain the skills, knowledge and confidence you need to excel in a humanities degree with our innovative Foundation Year programme.

At UEA we believe everyone should have the chance to study at degree level. If you have a passion for your subject, but for whatever reason, don’t yet have the grades required for the three-year programme, our Foundation Year is a great choice. You’ll undertake an intensive and exciting year of study, majoring in your chosen subject and developing your study skills. We offer a rigorous but supportive teaching and learning experience that is also very rewarding.
When you successfully finish your Foundation Year, you’ll be perfectly placed to progress to your BA Intercultural Communication with Business Management degree.

When you successfully finish your Foundation Year, you’ll be perfectly placed to progress to your BA Intercultural Communication with Business Management degree.

About

You will study with dedicated lecturers from UEA’s Interdisciplinary Institute for the Humanities, exploring a wide range of academic subjects including Literature, History, Philosophy, Film, Television and Media, American Studies, Politics and the History of Art.

You’ll gain a sound theoretical basis for your continuing studies, as well as discovering new areas of study. You’ll be actively encouraged to develop your own scholarly interests and ideas, helping you to get the most out of the year.

We’ll support you as you cultivate your study skills, gaining essential knowledge of many of the concepts, methods and techniques you will need in order to thrive on your degree programme. This is a very supportive programme and we’ll work closely with you to identify and work towards your own individual learning goals.

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Important Information

Whilst the University will make every effort to offer the courses listed, changes may sometimes be made arising from the regular review of course programmes. Where this activity leads to significant (but not minor) changes to programmes, there will normally be prior consultation of students and others. Changes may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will inform students.

Assessment for Year 1

During your Foundation Year you will be assessed in a variety of ways which will allow you to explore different learning styles and become familiar with the format and expectations of degree-level assessment.

We use innovative methods to enable you to learn from your peers as well as from teaching staff, and this in turn will help you to build confidence in your abilities and develop into a more independent learner. For example, there is a strong emphasis on formative assessment. That means you will receive feedback on drafts of written work to help you improve. Tutorials will also help you hone your thinking.

You will benefit from the support of one of the course lecturers as an individual adviser throughout your programme to ensure you are progressing well, are happy and are achieving your full potential

Structure

During your Foundation Year, you will study a mixture of compulsory and optional modules, enabling you to tailor your studies to your interests, while ensuring you develop the knowledge, skills and confidence to achieve your full potential during the rest of your degree.

In your Humanities: Techniques and Methods module you’ll discover the kinds of academic approaches and methodologies you’ll use in your degree.

In your Humanities: The Key Concepts modules you’ll explore key theories and ideas in the humanities and discover how they relate to political, social, historical and cultural contexts. For example you might study ideology and myth, feminism, otherness, cultural landscapes, power and representation.

You may choose to study the Cultural and Creative Industries module in which you will critically investigate a range of areas such as television, film, new media, publishing, music, galleries, museums and heritage. You’ll have the chance to explore the relationship between theory and practice in these areas. Alternatively you can choose to study a language module, such as Arabic, British Sign Language or Russian.

The remaining modules offer you a range of subject-specific options including history, literature, visual cultures, politics, and media, or you can select to continue further with a language. By studying a combination of two of these options, you will not only be able to investigate key areas of your chosen degree subject, but you will also gain an interdisciplinary perspective on it through exploring an adjacent humanities discipline. This is your opportunity to develop your knowledge and skills in subjects closely tied to the rest of your degree, or even to try something new while you are on the Foundation Year.

Teaching and Learning

Teaching

Our modules are taught via lectures, presentations, seminars and workshops, and incorporate a variety of teaching methods and study tasks to prepare you for the different types of learning and teaching you will experience during your full degree. Through seminars, interactive training sessions and supportive feedback you will be able to develop skills in areas such as essay writing, research, preparing and giving presentations, and understanding and evaluating scholarly arguments. Your Foundation Year will be taught by award-winning lecturers who are specialists in their fields, and the teaching is informed by cutting-edge subject research and a strong commitment to innovative and engaging teaching practice.

Independent study

Your Foundation Year will be an intensive course. You will need to work independently between classes to make sure you are fully prepared for seminars, workshops and assessments, and are making the most of the resources and facilities available to you at UEA. We will support you as you develop your ability to study independently in this way, cultivating skills that will be of great benefit in your degree, and later career.

Your modules will be accompanied by detailed reading lists that direct you towards essential reading and recommended texts, chapters and articles, as well as multimedia resources. This means you can organise and prioritise your research and wider reading easily. Study materials are also available via Blackboard (UEA’s online learning platform). Specially-designed study tasks will help you to work effectively between classes.

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Open Days

Assessment for Year 2

You will benefit from the support of one of the course lecturers as an individual adviser throughout your programme to ensure you are progressing well, are happy and are achieving your full potential

Structure

In your Humanities: Techniques and Methods module you’ll discover the kinds of academic approaches and methodologies you’ll use in your degree.

Teaching and Learning

Teaching

Independent study

Admissions Live Chat

Open Days

Assessment for Year 3

You will benefit from the support of one of the course lecturers as an individual adviser throughout your programme to ensure you are progressing well, are happy and are achieving your full potential

Structure

In your Humanities: Techniques and Methods module you’ll discover the kinds of academic approaches and methodologies you’ll use in your degree.

Teaching and Learning

Teaching

Independent study

Admissions Live Chat

Open Days

Assessment for Year 1

You will benefit from the support of one of the course lecturers as an individual adviser throughout your programme to ensure you are progressing well, are happy and are achieving your full potential

Compulsory Modules

HUMANITIES: TECHNIQUES AND METHODS

Code HUM-3006A

Credits 20

What is university learning? How does it differ to your previous experiences of learning? How does your learning style affect the way that you approach your studies? These are the sorts of questions that you will explore, and find answers to, during this module. This module will provide you with an intensive induction to higher education, equipping you with the essential skills you'll need to reach your full potential on your chosen degree programme. Through the format of weekly seminars and study groups you will focus on developing your skills in areas such as research, essay writing, delivering presentations, teamwork, revision and exam techniques. We will guide you through your learning by using a variety of different tasks. In previous years we have held class debates, followed a learning trail through the library and run interactive research sessions. As part of this module you will create an individual, personalised learning plan in which you will assess your strengths and weaknesses. This will enable you to keep track of your development over the course of this module and beyond. By completing this module, you will know how to apply the techniques and methods you have learned, and how to continue to hone your skills to become a successful Humanities student.

HUMANITIES: THE KEY CONCEPTS I

Code HUM-3009A

Credits 20

This interdisciplinary module gives you a broad yet detailed overview of key themes and ideas within the Humanities, and introduces a variety of critical perspectives. Weekly seminars cover topics such as ideology, power, and representation, and you will see how these concepts work in practice by considering examples taken from across the Humanities, and ranging from the classic to the popular. By studying key texts and theories you will explore how and why certain themes have become so prominent within the Humanities, and you will begin to develop the requisite understanding and analytical skills to identify these concepts at work in your future studies.

HUMANITIES: THE KEY CONCEPTS II

Code HUM-3009B

Credits 20

Following Key Concepts I, this interdisciplinary module continues to give you a broad yet detailed overview of key themes and ideas within the Humanities, and introduces a variety of critical perspectives. Weekly seminars cover topics such as postmodernism, psychoanalysis, and nationhood, and you will see how these concepts work in practice by considering examples taken from across the Humanities, and ranging from the classic to the popular. By studying key texts and theories you will explore how and why certain themes have become so prominent within the Humanities, and you will begin to develop the requisite understanding and analytical skills to identify these concepts at work in your future studies.

Optional A Modules

(0-20 credits)

CULTURAL AND CREATIVE INDUSTRIES

Code HUM-3007A

Credits 20

The term Cultural and Creative Industries encompasses a range of disciplines taught in the Faculty of Arts and Humanities at UEA. Throughout the semester, you'll critically explore a range of creative subjects (television, film, social media, music, publishing, art and heritage – among others), with a particular focus on the complex relationship between theory and practice in the context of the social, cultural, and political frameworks. The module is designed to complement a range of interdisciplinary research interests and future career paths, considering a variety of creative industries to identify how these industries and their outputs help to inform social, cultural, and political discourses. Week by week, we look at the key theoretical and practical issues that can have an impact on cultural production. The module builds on this base knowledge to critically reflect on the role and nature of the creative industries in contemporary society. On successful completion of the module you’ll have developed the knowledge and analytical skills that will enable you to understand and engage critically with the cultural and creative industries from a number of disciplinary perspectives.

BEGINNERS' GERMAN I - A1 CEFR

Code PPLB4018A

Credits 20

Have you ever wished you could order your mulled wine at the Christmas market in German? How would it feel be to be able to introduce yourself in German or survive a basic conversation in the language? Or do you simply want to understand what makes the Germans, the Austrians, or the Swiss tick? These questions highlight the central learning achieved within this module. Our beginners’ course in German is perfect if you have very little or no prior knowledge of the language. You will gain the confidence to use German in basic conversations as you develop a first understanding of German sounds and essential grammar. You will build up a bank of key vocabulary to survive in real-life situations. You will also gain a greater awareness of German traditions and ways of thinking to help you make sense of a country that is deeply rooted in the heart of Europe. In a relaxed environment you will participate in classroom-based activities, working in pairs and groups to try out and be creative with new sounds, words and phrases. The fun of language learning will never be far away and promises to give you the confidence to make the first steps in German. As well as speaking and listening to each other you will discover the joy of understanding an authentic German text and to write an amazing first paragraph in German. A first course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest. Please note that you should not have a level of German that exceeds the level of this course. This module is designed for students with no prior or very limited knowledge of German.

BEGINNERS' ARABIC I

Code PPLB4029A

Credits 20

This course is a pre-requisite to the study of Arabic language. You will master the alphabet: the script, the sounds of the letters, and their combination into words. You are introduced to basic Arabic phrases and vocabulary to help you have introductory conversations. You will develop essential speaking, listening, reading and writing skills as well as a solid understanding of the structure of the language in Modern Standard Arabic (MSA). Some aspects of the Arab world and culture(s) are covered.

INTRODUCTION TO BRITISH SIGN LANGUAGE I

Code PPLB4031A

Credits 20

How would you converse with someone who is deaf? At work? In school? In an emergency? How can you avoid typical faux pas due to ignorance of a different culture? Can a 'signed'/'visual' language 'convey as adequately' as a 'spoken' language? These questions highlight the central learning achieved in this module. This is a course in British Sign Language assuming no prior, or minimal knowledge of the language. Throughout the course you will discover aspects central to the Deaf World and its Culture, and how to communicate through a unique 'visual' language, a language that uses your hands and body to communicate! Teaching and learning strategies involve signed conversation (from early on), role-play, and lots of games and exercises that make a truly 'fun and enjoyable' module to take. You will learn a little about the history of the Deaf and Sign Language itself, and its long battle to be recognised. You will discover how using your body and hands can be an exciting and meaningful way of communicating. You will acquire a wide range of easily usable vocabulary, a deeper look into various features that make the language unique, and very different to spoken languages. On successful completion of this module you will have developed knowledge and skills that will enable you to communicate with a Deaf person. You will be able to take your British Sign Language studies onto the next level, broadening your knowledge and developing further, the skill within this amazing 'Visual' language. Please note that very occasionally students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

BEGINNERS' RUSSIAN I - A1 CEFR

Code PPLB4043A

Credits 20

Winston Churchill once said that ‘Russia is a riddle wrapped in a mystery inside an enigma’. Russia gave the world Tolstoy, Dostoevsky, Shostakovich, Chagall and borsch! Would you like to know more about the largest country in the world and unwrap some of the mysteries of its history, culture and politics through its language? This is a beginners’ course in Russian assuming little or no prior experience or knowledge of the language. In the first week you’ll acquaint yourself with the Russian alphabet (it’s not that different) and learn to read Russian. At the end of the course you’ll know all the basics of Russian grammar, will be able to read simple texts and to use your speaking skills in real-life situations (in case you find yourself lost in Red Square)! You’ll participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You’ll be able to improve and develop your grammar and vocabulary skills through watching Russian films, reading newspaper articles and short stories, discussing their content and expressing your opinion. Having a Russian language course on your CV will give you an advantage over other graduates, and it will also provide work opportunities in Eastern Europe, Russia and the countries of the former Soviet Union. This course will also help you to become a more informed global citizen whatever your specialisation or area of interest. Please note that you should not have a level of knowledge in Russian that exceeds beginners’ level when enrolling on this course, or you may be asked to withdraw from the module (at the Teacher’s discretion). Please contact us if you’re unsure.

INTERMEDIATE GERMAN I - A2 CEFR

Code PPLB5151A

Credits 20

Would you like to take your basic German skills to a higher level? Wouldn’t it be tempting to be able to express a range of feelings in German? Or take part in simple discussions and manage to hold your own? Fancy presenting a cultural event in your country to a native German speaker? This module is perfect if you have already completed Beginners modules or have sufficient pre-A-level experience of German but not if you are already working at a higher level than this. You will become more competent and confident in conversation with others as you explore essential grammar and vocabulary at a higher level. You will learn how to express opinions and preferences in a more complex way and how to master the skill of agreeing and disagreeing. You will gain the confidence to present to a small audience and shine in the process of it. During this module you will develop your understanding of the German way of thinking through shining a light at cultural traditions and events. In a relaxed environment you will participate in classroom-based activities, working in groups to try out and be creative with new words and phrases. The fun of language learning will never be far away and promises to give you the confidence to hold your own in basic discussions and presentations. As well as speaking and listening to each other you will apply a range of strategies to help you produce and understand longer texts. A basic intermediate course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest.

Optional B Modules

(0-40 credits)

HISTORY AND SOCIETY

Code HUM-3001B

Credits 20

How is history used to inform the society in which we live? What is the relationship between the history we study academically at university and how history is used and consumed in contemporary society? These are some of the questions you will explore in this module. Using examples from modern history and other time periods that inform our understanding of this history as our case study, you will develop the key skills you need to critically analyse the past and the different representations we make about the past. You will develop key skills needed by the historian to analyse different primary and secondary sources, understand the importance of contextualisation and the role of the historian in shaping narratives about the past.

POLITICAL PHILOSOPHIES

Code HUM-3002B

Credits 20

This module introduces you to some of the key ideologies and 'isms' within contemporary political theory which form the focus of contemporary debates. It will encourage you to consider the role that politics plays in your life through the examination of political theory. Radical doctrines such as anarchism and fundamentalism will be discussed and evaluated alongside more traditional ideologies such as socialism, liberalism and conservatism. If you are a Foundation Year student it will have relevance to you in its critical approach to ideology.

VISUAL CULTURES

Code HUM-3003B

Credits 20

Do images have meaning? Why does your favourite film/ television programme/ artist matter? You will discuss these issues in Visual Cultures, as you explore what makes some things beautiful, influential, or culturally significant. The module is designed to develop your appreciation of visual cultures (with a special focus on film, television, and art), and to encourage a deeper intellectual dive into your specific visual cultures interests. Along the way you will participate in some of the key academic debates in the field of visual cultures and familiarise yourself with the tools of these disciplines, such as close textual and contextual analysis, research and essay writing, and class discussion. The module is taught using a variety of learning settings and experiences, including lectures, screenings, workshops, seminars, and tutorials. The assessment likewise aims to develop a range of your academic skills.

LITERATURE AND THE HUMANITIES

Code HUM-3004B

Credits 20

This interdisciplinary module introduces a wide range of narratives in a variety of formats, asking students to consider questions such as: What is literature? What is literary theory? How is literature influenced by its historical and cultural contexts? How can the humanities help us to make sense of literary texts? Over the course of the module, you will be introduced to key themes in literary studies, as well as examining the value of reading texts in their interdisciplinary contexts. You will develop your ability to analyse texts, engage with historical and cultural milieus of the texts your read, enhance your understanding of theoretical positions relevant to study throughout the Humanities and construct your own critical arguments.

MEDIA IN PRACTICE

Code HUM-3008B

Credits 20

The impact of rapid technological change is no more apparent than in the various areas of the media—film, television, radio, podcasting, publishing and the various uses of the World Wide Web. In this module you will gain a firm understanding of these relationships while developing your academic and practical skills. You don’t need to have any previous experience media production or any other experience of working with technology to take this module. You’ll study the use of technology in media production and distribution, learn about the impact of social media on news production and consumption, and engage in critical listening and viewing alongside the analysis of film music from a technological perspective. You’ll get the chance to engage in a televised debate in the TV studio, explore citizen journalism, create podcasts to demonstrate the impact of your research in your chosen discipline and study how digital technologies and advances in the field of artificial intelligence are affecting research, media production, archiving and restoration. There’ll be opportunities for extra-curricular activities too—in the past we’ve created podcasts for the NHS and for conferences at UEA—and we’ll look at how we can be creative with storytelling.

BEGINNERS' GERMAN II - A2 CEFR

Code PPLB4019B

Credits 20

Do you want to refresh and further develop your basic German skills? Would you like to converse with a native speaker beyond the first introductions? Or do you simply want to understand a little more about what makes the Germans, the Swiss or Austrians tick? This follow-on course is perfect if you have completed the Beginners 1 module or have very basic knowledge of the language. You will gain more confidence in using German in conversation as you become ever more familiar with essential German grammar. You will learn how to express opinions, wishes and requests, and how to master the skill of congratulating and complimenting other people. During this module you will also gain further awareness of German traditions and ways of thinking to help you make sense of a country that is deeply rooted in the heart of Europe. In a relaxed environment you will participate in classroom-based activities, working in pairs and groups to try out and be creative with new words and phrases. The fun of language learning will never be far away and promises to give you the confidence to maintain a conversation and express yourself to a target audience in writing. As well as speaking and listening to each other you will apply a range of strategies to help you make sense of authentic German texts. A solid beginners’ course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest. Please note that your current level of German language should not exceed the level of this course.

BEGINNERS' ARABIC II

Code PPLB4030B

Credits 20

This is the second part of a beginners' course in Arabic following on from Beginners' Arabic I. Students with a basic knowledge of Arabic writing and speaking may join this module.

INTRODUCTION TO BRITISH SIGN LANGUAGE II

Code PPLB4032B

Credits 20

Having gained an insight in communicating using a 'visual' language, how would you relate a story, a narrative or a conversation using more than two people? How would you describe where something is in a room, the room itself or give directions involving a map? This module builds on your studies in British Sign Language giving you confidence and further skills in communicating with the deaf. Teaching and learning strategies continue to involve a more fluent signed conversation, role-play, and lots more games and exercises embedding your learning that makes this an exciting module to take! In this module you will continue to look at deaf culture, address and look at various equipment that assists the Deaf in their everyday life. For example, how do they know someone is at the door? Can they communicate over the telephone? What would happen if you were in a building on fire? On successful completion of this module you will have developed knowledge and skills that will enable you to communicate confidently with a Deaf person. Your will broaden your knowledge and understanding of a truly unique and amazing form of communication and a culture so very different than what you may have encountered before. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

BEGINNERS' RUSSIAN II - A2 CEFR

Code PPLB4044B

Credits 20

Winston Churchill once said that ‘Russia is a riddle wrapped in a mystery inside an enigma’. Russia gave the world Tolstoy, Dostoevsky, Shostakovich, Chagall and borsch! Would you like to know more about the largest country in the world and unwrap some of the mysteries of its history, culture and politics through its language? Before enrolling on this course you’ll need to be acquainted with the Russian alphabet, able to read and write in Russian, and to know a few initial items of grammar and vocabulary (skills that will be learnt in the Beginners' Russian I module). At the end of the course you’ll know all the basics of Russian grammar, you’ll be able to read more complex texts and you’ll have improved your speaking skills in real-life situations (in case you find yourself lost in Red Square)! You’ll participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You’ll be able to improve and develop your grammar and vocabulary skills through watching Russian films, reading newspaper articles and short stories, discussing their content and expressing your opinion. Having a Russian language course on your CV will give you an advantage over other graduates, and it will also provide work opportunities in Eastern Europe, Russia and the countries of the former Soviet Union. This course will also help you to become a more informed global citizen whatever your specialisation or area of interest. Please note that you should not have a level of knowledge in Russian that exceeds the beginners’ level specified above when enrolling on this course, or you may be asked to withdraw from the module (at the Teacher’s discretion). Please contact us if you’re unsure.

INTERMEDIATE GERMAN II - A2/B1 CEFR

Code PPLB5033B

Credits 20

Would you like to take your German to a higher level and start to become a more independent user? Wouldn’t it be tempting to be able to describe the plot of a good film or book? Or take part in simple discussions and manage to hold your own? Fancy promoting a TV-series from to a native German speaker? This follow-on course is perfect if you have completed the Intermediate module or have basic A-level experience in German but not if you are already working at a higher level than this. You will become more independent in conversation with others as you continue to explore essential grammar and vocabulary at a higher level. You will learn how to talk about experiences, hopes and ambitions in a more complex way and how to master the skill of persuasion. During this module you will develop a deeper understanding of the German way of thinking through looking at current affairs and iconic German television programmes. In a relaxed environment you will participate in classroom-based activities, working in groups to try out and be creative with new words and grammar structures. The fun of language learning will never be far away and promises to give you the confidence to hold your own in discussions and presentations. As well as speaking and listening to each other you will apply a range of strategies to help you produce and understand longer texts. A sound intermediate course in German will enable you to add a vital and highly valued skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest.

Admissions Live Chat

Open Days

Important Information

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.

Assessment for Year 2

You will benefit from the support of one of the course lecturers as an individual adviser throughout your programme to ensure you are progressing well, are happy and are achieving your full potential

Compulsory Modules

UNDERSTANDING THE BUSINESS ENVIRONMENT

Code NBS-4106A

Credits 20

This module helps you to explore the dynamic and ever-changing world of business and provides insights into the managerial role. Understanding the Business Environment explores key environmental drivers and the basic functions of organisations. It is designed to provide essential core knowledge for Year 1 Business students on how organisations are managed in response to changes in the business environment and what is the role of its functional divisions in implementing strategic responses. In addition, the module also explores some of the current issues faced by organisations such as sustainability, corporate social responsibility and internationalisation. Core business theory is introduced in lectures and applied practically with the use of examples in seminars. By the end of this module you will be able to understand and apply key business concepts and a range of analytical tools to explore the business environment. Introduction to Business facilitates study skills development that is essential across all three years of the undergraduate degree by developing academic writing, presentation, and team working and communication skills effectively.

INTRODUCTION TO LANGUAGE AND COMMUNICATION STUDIES

Code PPLC4001A

Credits 20

You'll be introduced to key themes in the study of language, culture, and intercultural communication. You will, from the first semester of your course, get insights into fields of study such as translation, communication, or cultures of the countries of the degree languages that are taught in the School. You will also become familiar with important academic skills, such as essay writing and referencing, which you will be using throughout your degree. In the 'Language and Culture Workshops,' you will acquire transferable skills in the domain of enterprise and engagement; you will be encouraged to work on your own project in groups and get involved in all aspects of project realisation, such as planning, organisation, presentation, leadership, team work, and decision-making. The workshops are particularly envisaged as a platform for enhancing your employability prospects. A second piece of assessment will allow you to reflect on themes introduced in the lectures and start building critical awareness of issues of language and communication studies.

LANGUAGE, CULTURE AND INTERPERSONAL COMMUNICATION

Code PPLC4012B

Credits 20

What does interpersonal communication actually involve? We will learn that interpersonal communication requires specific intercultural competences, especially when communicating with others who have different sets of assumptions that may lead to misunderstanding, even if the same language is used. This module will equip you with ways of thinking about issues such as language, (non-) verbal communication, identity, intercultural interpersonal relationships and intercultural transitions. You will also learn that interpersonal communication involves a high level of self-awareness and critical understanding of issues surrounding the concept of identity. Through lectures and seminars, you will delve deeply into how you present yourself to others who are perceived to be different to you. On successful completion of the module, you will have developed greater self-awareness and sensitivity to intercultural understanding so that you are a more effective interpersonal communicator in international or multicultural settings, such as the year abroad, overseas work, global organisations, multinational companies, foreign volunteering placements, etc. The module is delivered in the English language and you don’t need to speak a foreign language to take it.

INTRODUCTION TO WORLD LANGUAGES AND CULTURES

Code PPLC4002B

Credits 20

This module will provide an introduction to how we begin to analyse different languages and cultures. You will explore different theories and approaches, such as sociolinguistics, anthropology, and cultural theory, to develop your critical and analytical skills, and develop your knowledge ready for the second year of your degree. This module will be accessed via coursework.

Optional A Modules

(0-40 credits)

HUMANITARIAN COMMUNICATION

Code DEV-4008B

Credits 20

This module will critically explore changing trends in humanitarian communication by both the international news media and international development actors, such as Non-Governmental Organisations. This will include a critical review of media representations of development in the Global South and the role and responsibility of journalists reporting about humanitarian crises and poverty. We will also explore conventional strategies of humanitarian communication, such as ‘pornography of poverty’, as well as more contemporary issues such as the role of celebrities, social media and the rise of ‘post-humanitarian’ communication. With case studies ranging from Live Aid to Kony 2012, you will be introduced to key concepts and theoretical approaches cutting across a range of disciplines. This module also contains an integral practical skills component. Speakers from leading NGOs and experienced practitioners will share their insights about the everyday complexities of humanitarian communication and a number of workshops will focus on a relevant hands-on skills such blogging and the basics of development photography.

INTRODUCTION TO POLITICAL COMMUNICATION

Code PPLM4001B

Credits 20

Trump’s Tweets, Corbyn’s “fans”, and personalised campaign messages sent by algorithms…political communication has changed drastically in the last five years. Pundits and some scholars warn of serious dangers to democracy. What are the tricks of the trade in modern political communication and how different are they from those of the past? How does one now succeed to get across a message and gain support? Should we be worried about the implications for political discourse and decision-making? This module will enable you to critically assess the role of communication in national and international politics and help you understand the dynamics among political actors, media and citizens in opinion formation and decision-making. This is a professional practice module in which you will gain skills relevant to the conduct of political communications and to many other work environments, as well as experience working in a team on a task that requires critical thinking and collaborative strategizing. This module is ideal for anyone interested in working in politics, diplomacy, journalism, marketing, or for advocacy or activist civil society groups. Ideas about the power of communications and the ways that various political actors use that power are at the heart of this module. You’ll examine how these actors use the media in political communications. Lectures and readings will cover media effects, how political communication has changed with changes in media technology, branding and celebrity in politics, and soft power with political communication at the international level, as well as the tools used by various political actors, such as political parties or civic movements. Lectures are interactive, using an audience response system and open discussion. Seminar activities include practical tasks as well as ones to enhance understanding of the readings. The first assessed work is a group project in which you will play the role of junior analysts in a communications consultancy and you will work together to assess the political communications of a real political actor, your “client”, producing a report and presentation that includes recommendations for improvement. The second is an essay that gives you the chance to develop your ability to analyse and synthesise. By the end of this module you will be able to identify and describe the actors and their interests in a given political communications contexts, as well as formulate and articulate clear arguments about the relationships between political actors and the media in relation to power and agency. You will have gained experience in a simulated work scenario that will give you skills transferable across a number of professions as you will have delivered analysis and recommendations in a professional-style presentation and report. You will also be able evaluate political communications’ role in an international context, something increasingly necessary in the ever more globalized world both for political and corporate actors.

Optional B Modules

(0-40 credits)

BEGINNERS' GERMAN I - A1 CEFR

Code PPLB4018A

Credits 20

BEGINNERS' GERMAN II - A2 CEFR

Code PPLB4019B

Credits 20

BEGINNERS' ARABIC I

Code PPLB4029A

Credits 20

BEGINNERS' ARABIC II

Code PPLB4030B

Credits 20

This is the second part of a beginners' course in Arabic following on from Beginners' Arabic I. Students with a basic knowledge of Arabic writing and speaking may join this module.

INTRODUCTION TO BRITISH SIGN LANGUAGE I

Code PPLB4031A

Credits 20

INTRODUCTION TO BRITISH SIGN LANGUAGE II

Code PPLB4032B

Credits 20

INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)

Code PPLB4033B

Credits 20

How would you converse with someone who is deaf? At work? In school? In an emergency? How can you avoid typical faux pas due to ignorance of a different culture? Can a 'signed'/'visual' language 'convey as adequately' as a 'spoken' language? These questions highlight the central learning achieved in this module. This is a course in British Sign Language assuming no prior, or minimal knowledge of the language. Throughout the course you will discover aspects central to the Deaf World and its Culture, and how to communicate through a unique 'visual' language, a language that uses your hands and body to communicate! Teaching and learning strategies involve signed conversation (from early on), role-play, and lots of games and exercises that make a truly 'fun and enjoyable' module to take. You will learn a little about the history of the Deaf and Sign Language itself, and its long battle to be recognised. You will discover how using your body and hands can be an exciting and meaningful way of communicating. You will acquire q wide range of easily usable vocabulary, a deeper look into various features that make the language unique, and very different to spoken languages. On successful completion of this module you will have developed knowledge and skills that will enable you to communicate with a Deaf person. You will be able to take your British Sign Language studies onto the next level, broadening your knowledge and developing further, the skill within this amazing 'Visual' language. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

BEGINNERS' RUSSIAN I - A1 CEFR

Code PPLB4043A

Credits 20

BEGINNERS' RUSSIAN II - A2 CEFR

Code PPLB4044B

Credits 20

Winston Churchill once said that ‘Russia is a riddle wrapped in a mystery inside an enigma’. Russia gave the world Tolstoy, Dostoevsky, Shostakovich, Chagall and borsch! Would you like to know more about the largest country in the world and unwrap some of the mysteries of its history, culture and politics through its language? Before enrolling on this course you’ll need to be acquainted with the Russian alphabet, able to read and write in Russian, and to know a few initial items of grammar and vocabulary (skills that will be learnt in the Beginners' Russian I module). At the end of the course you’ll know all the basics of Russian grammar, you’ll be able to read more complex texts and you’ll have improved your speaking skills in real-life situations (in case you find yourself lost in Red Square)! You’ll participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You’ll be able to improve and develop your grammar and vocabulary skills through watching Russian films, reading newspaper articles and short stories, discussing their content and expressing your opinion. Having a Russian language course on your CV will give you an advantage over other graduates, and it will also provide work opportunities in Eastern Europe, Russia and the countries of the former Soviet Union. This course will also help you to become a more informed global citizen whatever your specialisation or area of interest. Please note that you should not have a level of knowledge in Russian that exceeds the beginners’ level specified above when enrolling on this course, or you may be asked to withdraw from the module (at the Teacher’s discretion). Please contact us if you’re unsure.

BEGINNERS' ARABIC I (SPRING START)

Code PPLB4045B

Credits 20

Its aim is the mastery of the alphabet: the script, the sounds of the letters, and their combination into words. Also, it introduces basic Arabic phrases and vocabulary to help you have introductory conversations. You will develop essential speaking, listening, reading and writing skills as well as a solid understanding of the structure of the language in Modern Standard Arabic (MSA). Some aspects of the Arab world and culture(s) are covered.

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Open Days

Important Information

Assessment for Year 3

You will benefit from the support of one of the course lecturers as an individual adviser throughout your programme to ensure you are progressing well, are happy and are achieving your full potential

Compulsory Modules

INTERCULTURAL COMMUNICATION IN PRACTICE

Code PPLC5168A

Credits 20

Have you ever thought about what you could do to improve the world? This module will help you find answers to this question. We will explore how you can become a more informed and engaged global citizen by developing your intercultural and citizenship competences. You will develop the knowledge, critical understanding, values and attitudes that can be mobilised and deployed in a broad range of fields involving intercultural communication. The seminars will be highly interactive and the assessment will involve practical projects. A distinctive feature of this module is the practical understanding and application of concepts to specific intercultural issues and global challenges in critically reflective teaching sessions. The teaching will offer a balance between practice and theory and classroom sessions will include group work activities and public lectures. Through this module you will enhance your opportunities to gain employment where intercultural communication to real-life contexts is required. By the end of this module you will have developed the ability to employ effective and persuasive arguments in the formulation of solutions to real global challenges. The module will be delivered in English and you don’t need to speak a foreign language to take it.

INTERCULTURAL COMMUNICATION ACROSS BORDERS

Code PPLC5172B

Credits 20

Interested in how and why countries communicate? Want to know more about what happens when communication between countries goes wrong? Are global companies behaving like sovereign nations? Since humans evolved a sense of identity, group belonging, and hierarchy, our relationships with our neighbours have been constantly changing as we compete over resources and space. We will explore intercultural ‘incidents’ between different countries, socio-cultural groups and global organisations and will introduce you to ways that we can analyse how the different perceptions of these ‘incidents’ are reflected in the media. You’ll gain a firm grounding in global communication and analytical methods and concepts. You’ll begin the module by exploring fundamentals of global communication and how we can start to analyse media sources, using a range of case studies and real world examples. You’ll then delve deeper, discussing key topics such as diplomacy, propaganda, censorship, laws, and the evolution of global companies as legal entities and political persuaders. By looking at the different ways countries, Ambassadors, political leaders and countries communicate, you’ll really approach the subject of intercultural communication from a Global perspective. You’ll learn through a mixture of seminars and self-directed study. You’ll be assessed though a piece of course work and a group project. You will have to deliver a formative presentation. On successful completion of the module, you’ll have established your analytical knowledge and skills needed to support more advanced modules on Discourse Analysis. You’ll develop your research, writing, group work and presentation skills. And you’ll explore global issues of concern and really get to grips with how media sources can different when discussing the same incident.

Optional A Modules

(20 credits)

PRINCIPLES OF MARKETING

Code NBS-4105B

Credits 20

This module is a general introduction and foundational grounding to Marketing. It is concerned with marketing functions of an organisation and seeks to develop awareness and understanding of marketing as an integrated and business activity. It focuses on the theoretical frameworks, which underpin an organisation's responses to market demand. Additionally, it considers examples of marketing strategy and planning for a variety of organisational contexts to provide an industry perspective to theory. It is suitable for all UEA students and is a stand-alone module.

MANAGEMENT AND ORGANISATIONS

Code NBS-4929A

Credits 20

How do you lead and manage teams? How do you lead and manage dynamic organisations? How do you navigate around the internal workings of organisations? In this module, you’ll have the opportunity to explore these questions and many more in the fascinating subject of organisational behaviour. You’ll explore one of the key areas of business and management - that is, how to understand and manage people and organisations effectively. As the title of the module implies, there is also particular emphasis on the way that individuals behave and how that shapes what an organisation is like and how it performs. To this end, you’ll explore the processes associated with leadership, team effectiveness and communication. You’ll learn about what motivates people, as well as the challenges of conflict. Additionally, you’ll learn about the roles that structures, change and power have on organisational life, and how they might be managed effectively. On successful completion of the module, you’ll have discovered key insights into the nature of social interaction in business and organisations. You’ll have had opportunities for self-reflection and personal learning. And you’ll be ready to take your learning about understanding people at work to the next level.

EMPLOYABLITY, CREATIVITY AND PERSONAL DEVELOPMENT

Code NBS-5131A

Credits 20

In today’s global, rapidly changing knowledge-based economy, learning and experimenting with employable and creative skills is one of the smartest investments that one can make for their future career. The overall aim of the module is to encourage students to develop key employability skills that will stand them in good stead for a future career. The module will put the student right in the centre of their own learning and engagement with an array of developmental activities designed to develop themselves and their future careers. Students will find opportunities to practice skills such as communication, leadership, creativity, design thinking, and problem solving relevant to the expectations of graduate employers. The module also involves the development of practical employable skills including preparing CV, writing a cover letter, and preparing for job interviews. The module draws from an interdisciplinary perspective to understand career success, self-making and personal branding. It will build on foundational concepts and skills in career development from across disciplines, including psychology, business, design thinking, entrepreneurship, and employability. It is designed as a learning environment and a management trainee program that focuses on the development of knowledge and skills for students interested in distinctive career success in a rapidly changing world. A core belief underlying our approach, demonstrated in interactive sessions, stems from the Chinese proverb, “Tell me and I forget. Show me and I remember. Involve me and I understand.” Students will have intensive brainstorming sessions, professional development workshops and training programs to develop and apply professional skills for their careers.

Optional B Modules

(60 credits)

COMMUNICATION FOR DEVELOPMENT

Code DEV-5015A

Credits 20

What role can media and communications play within development? How can media – both ‘old’ and ‘new’ - help mobilise citizens, change policy, modify behaviours and promote democracy, good governance and economic growth? You will address these and other questions by providing a critical introduction to the field of ‘Communication for Development’ (C4D). Key topics will include behaviour change communication, participatory communication, press freedom, media literacy, media and conflict and access to new communication technologies.

ARTS AND HUMANITIES PLACEMENT MODULE

Code HUM-5004B

Credits 20

This module will provide you with the opportunity work within a creative/cultural/charity/ heritage/media or other appropriate organisation in order to apply the skills you are developing through your degree to the working world and to develop your knowledge of employment sectors within which you may wish to work in the future. The module emphasises industry experience, sector awareness and personal development through a structured reflective learning experience. Having sourced and secured your own placement (with support from Career Central), you work within your host organisation undertaking tasks that will help you to gain a better understanding of professional practices within your chosen sector. Taught sessions enable you to acquire knowledge of both the industries in which you are placed as well as focusing on personal and professional development germane to the sector. Your assessment tasks will provide you with an opportunity to critically reflect on the creative and cultural sector in which you have worked as well as providing opportunities to undertake presentations, gather evidence, and articulate your newly acquired skills and experiences.

LCS SEMESTER ABROAD MODULE

Code PPLA5030B

Credits 60

Students often say that spending a semester abroad expands their horizons and improves their career prospects. You will be able to judge this claim for yourself by completing this module. You will experience a different educational culture and develop new perspectives on learning. Assessed formatively and summatively by the host university and on successful completion of the semester abroad, you will have developed the knowledge and skills to study in a foreign academic environment with more confidence. Assessment will be in the foreign institution and you might be assessed via different methods depending on the institution you attend. You must take responsibility for registering for a full time course of study at your host university. Failure to enrol full time could result in ineligibility to return to UEA. You need to do this in consultation with your UEA Study Abroad Coordinator. Further details of the paperwork you will need to complete are available from the Study Abroad Office. You must select appropriate modules at the host university in consultation with your UEA Study Abroad Coordinator. You must take full responsibility for having your learning agreement approved and signed by your Study Abroad Academic Coordinator.

INTERMEDIATE GERMAN II - A2/B1 CEFR

Code PPLB5033B

Credits 20

INTERMEDIATE GERMAN I - A2 CEFR

Code PPLB5151A

Credits 20

FRANCE, FRANCOPHONIE AND THE WORLD (LEVEL 5)

Code PPLF5175A

Credits 20

Today, French is still spoken on five continents. Whether you are interested in language, culture, history, or politics of the French-speaking world, this module is perfect to expand your awareness of those aspects beyond the Hexagon. You'll study the origins of the Francophonie and discuss the relevance of the organisation. Studying the variety of contexts and societies in the French-speaking world today will allow you not only to contrast situations but also to understand important challenges and the role and impact of policies at different levels, from local administration to international relations. You will discuss issues of post-colonialism, study key events and personalities and explore many important cultural aspects. You will analyse a range of material, in English, that will include newspaper and magazine articles, television, and radio programmes and will also learn from academic journals on the topics. At the end of this module, you will have a broader understanding of the cultural, historical, economic, linguistic, and geopolitical links between France, its overseas territories and the rest of the French-speaking world. Teaching and assessment will be in English.

INTRODUCTION TO THE EUROPEAN UNION

Code PPLI5044A

Credits 20

Who rules the EU? What does it do concretely for EU citizens? How democratic is it? How serious are the challenges it is currently facing, from the reform of its economic governance to Brexit? To explore these questions, and more, you'll examine the development, structure, nature and functions of the European Union. You'll look at the history and theories of European integration from the 1940s to the present day. You'll explore the institutions and processes which run the EU, and demystify its main policies. The aim of the module is not only to ensure that you understand the ‘nuts and bolts’ of what the EU is and how it works. You'll also examine critically and articulate contending arguments on key issues such as the role of the member-states in the European system of governance; the EU's democratic credentials; the causes and consequences of Brexit; or the influence of the EU in the world. The EU is an integral part of its member states' structures of governance and it influences their domestic political, social and cultural life, as well as EU neighbouring countries. Understanding how the European Union works is important in many jobs at local, national or international levels in the public, private and third (community and voluntary) sectors. This module is recommended if you intend to progress to the 'European Studies with Brussels Internship’ module in Year 3.

POWER, WEALTH AND NATIONS: GLOBAL POLITICAL ECONOMY

Code PPLI5161B

Credits 20

What if I told you that the West was no longer the power centre of the world’s economy? Could Pax Sinica provincialize the UK as political economic power settles over Hong Kong and the Pearl River Delta? What would Adam Smith, Karl Marx and Friedrich List have to say about global transformations underway in the global political economy? And, as Susan Strange famously put it: cui bono: Who benefits from all these transformations? Multinational corporations, nation states, financial sector, exporting economies, citizens? You’ll investigate the accumulation of wealth, movement of capital, centres of power, flows of globalisation, patterns of trade, and the ubiquity of finance in a world being transformed by innovation where emerging powers challenge the status quo of North Atlantic powerhouses.

CONTEMPORARY JAPANESE SOCIETY

Code PPLJ5012B

Credits 20

In this module, you’ll analyse contemporary Japanese society using topical issues in Japan and deepen your understanding of the country and people. All lectures are conducted in English. Throughout the module, you’ll learn about various topical issues such as family, gender and education, uncover the roots behind these and develop your findings and ideas into a discussion. You’ll use various materials including academic articles and digital resources including online news articles and audio-visual materials. Through not only reading the news but also considering the stories in depth and the reasons behind the issues happening in Japan, you’ll develop and improve your research and analytical skills. You’ll also be able to discern and compare similarities and differences between Japanese culture and society and your own country.

INTRODUCTION TO JAPANESE POPULAR CULTURE (LEVEL 5)

Code PPLJ5147A

Credits 20

Japanese popular culture is now a global phenomenon. To understand how this came about, you will study the topic in terms of theories of social, economic, and historical analysis. You will learn about various cultural forms and practices, including manga/anime, media, art, and music in Japan as seen from different perspectives. You will also discuss and critically analyse the role of Japanese popular culture within and outside Japan. Your seminars will consist of three main parts: lectures, original audio/video materials, and group discussion or activities. Your contribution to weekly discussion/activities is essential. Lectures, reading materials, and assessments will all be in English. On successful completion of this module, you will have a good understanding of the main genres of Japanese popular culture, and be able to further explore your own interests, academically, in any form of Japanese popular culture.

LANGUAGE AND SOCIETY

Code PPLL5170A

Credits 20

Do accents define us? Do we need to change how we speak depending on who we are speaking to? Is language sexist? These are key questions to consider when think about sociolinguistics, the study of language and society. After all, Language is a powerful thing, an aspect of human behaviour that both defines and reflects the cultural norms of different societies. Our aim is to provide an introduction to sociolinguistics and throughout the module you will discover a wealth of different approaches to analysing language in relations to many different social variables, such as class, gender or social distance. You’ll gain a firm grounding in sociolinguistic frameworks, methods and concepts, and also learn how to communicate linguistic ideas, principles and theories by written, oral and visual means. You’ll begin with an overview of the field of sociolinguistics and key social variables. You’ll then delve deeper, uncovering core concepts such as dialectology, Code-switching, genderlects, language policy, multilingualism, and interpersonal dynamics. By looking at the different methods and types of evidence used by sociolinguists, you’ll become proficient in the different ways of working in this fascinating subject. Learning will be through a mixture of seminars and self-directed study. Seminars will include practical opportunities to practice your skills in linguistic analysis. You’ll be assessed though coursework (100%), but will present your research for your coursework during the module as part of the formative assessment. The module is open to anyone interested in learning more about sociolinguistics, and you do not need to be studying a language to take this module – just have an interest in language and how we use it. On successful completion of the module, you’ll have the knowledge and skills to take your understanding of language and society, and how we communication and interpret this communication, and apply it to many different areas of study. You’ll develop your research, writing and presentation skills. And you’ll be able to communicate your ideas more effectively, putting your thinking to the test by sharing it with others.

GENDER AND POWER

Code PPLM5002A

Credits 20

Providing a conceptual overview of feminist research approaches, this module examines contemporary gender and power relations. You will examine both the formal and informal power structures that shape the experience of gender. Bringing together the fields of media and sociology, politics and cultural studies, you will explore the relationship between feminist theory and activism.

MEDIA, GLOBALISATION AND CULTURE

Code PPLM5003B

Credits 20

What role do media and communication play in processes of globalisation? How is an ever more global media creating cultural change? In this module you will explore the cultural implications of global media and culture by investigating audience practices and media representations. It begins by introducing the main theoretical approaches to mediated globalisation, before examining how these work in practice. Indicative topics include the power of global branding, global celebrity culture, global publics and local audiences, transnational cultures, and representations of migration.

LIES, ALGORITHMS AND CONCERTOS: UNDERSTANDING MEDIA AND CULTURAL POLICY

Code PPLM5005B

Credits 20

How should we deal with the dissemination of 'fake news'? What role do algorithms play in the media we consume, and is it concerning? What kind of government intervention is there in media markets and in cultural life and how does this get decided? This module will enable students to understand the dynamics and issues of media and cultural policy and how various levels of governance are involved in regulating media cultural sectors. The module will start by introducing students to public policy and policy making processes, covering multi-level governance, multi-stakeholderism, and the policy cycle. It will then enhance students’ understanding though deep dives into current issues in media and cultural policy, such as audio-visual media policy, arts institutions, net neutrality, harmful content on platforms, sports and premium content rights, urban regeneration through culture, evolving models of (self/co-)regulation. The module will draw on examples from across the globe and at various level including local, regional, national and supra-national policy making, with special efforts made to integrate ones from non-Western contexts. Students will have the opportunity to work on real policy issues and practice professional skills in simulations and assessment activities. This module is for anyone interested in media and culture or in public policy in general. It covers topics that touch our daily lives so would be useful to anyone concerned about the shape of our society.

THE MEDIA AND IDENTITY

Code PPLM5042B

Credits 20

How do the media shape how we see ourselves? Or indeed how others see us? In a world of social media, self-branding and the increasing importance of mediated forms of identity, on this module you will explore critical ways of thinking about the relationship between culture, media and the self. Drawing on a range of theoretical approaches in the field of media and cultural studies, this module asks you to use research methods from autoethnography to content analysis to explore both their own identities and the way in which identities more broadly are formulated through contemporary media culture. Through discussing the representation of identity in media content, as well as issues of media production, regulation and consumption, you will critically reflect upon the relationship between media culture and social power and consider how social and technological changes impact on the ways in which identity is experienced in everyday life. On successful completion of this module, you should be able, at threshold level, to critically reflect upon the ways in which media texts construct social identity and should be able to discuss the relationship between media and identity with awareness for social, institutional and technological factors that shape both media production and consumption. Assessment is by group presentation and independent research project.

TECHNOLOGICAL TOOLS FOR SUBTITLING AND DUBBING (LEVEL 5)

Code PPLT5026B

Credits 20

What factors need to be born in mind when creating subtitles? What tools are used to create these texts? This module provides first-hand experience of subtitling and dubbing of film clips and documentaries, which will provide you with practical experience of this important media technique. You’ll become familiar with software used for interlingual and intralingual subtitling and dubbing at professional level, studying the linguistic and technical constraints for the creation of audio-visual texts. You’ll undertake practical exercises involving cueing, text compression and segmentation, respecting time and space constraints and that will teach you how to conform the conventions of good practice. You’ll explore, analyse and assess different types of technological tools used for audio-visual translation at professional and amateur levels, using selected film/TV series/documentary extracts in several languages. Practical activities are used creating challenges posed by the interplay of audio, image and text. Studying this module will provide you with the necessary skills for the creation of subtitles at a professional level, giving you practical experience of using professional software. Taught together with Level 6. Assessment commensurate with level. This module is not suitable for year 2 students of Japanese Ab Initio or Post GCSE because of the challenging nature of the assessment tasks (comprehension and translation of authentic Japanese video clip extracts). Please note that final year Japanese degree students are welcome to join the equivalent module at Level 6 'Technological Tools for Subtitling and Dubbing'.

TECHNOLOGICAL TOOLS FOR MEDIA ACCESSIBILITY (LEVEL 5)

Code PPLT5176A

Credits 20

What tools are used for audiences with sensory impairments, both visual and/or hearing to help them access films, documentaries, TV series, etc.? This module provides first-hand experience of the technical tools used to create this type of audio-visual text. You will learn the specific requirements and theoretical characteristics and become aware of the grammatical and syntactical features of the language used for subtitling for the Deaf and Hard of Hearing (SDH) and audio description (AD). You’ll explore and become skilled in the use of software used for media accessibility: professional subtitling software is used for pre-recorded subtitles as well as software for live subtitles (voice recognition). You’ll develop subtitling and audio description skills in a variety of registers and styles, translating programs from various sources (films, corporate videos, documentaries) and covering a broad range of specialised genres and media issues. The module is taught and all activities as part of the module are carried out in English. In addition, reflection on the practice of media accessibility in other languages will be encouraged and used as a key element for discussion in the module. The study of this module will provide you with the necessary skills for the creation of subtitles at professional level. Taught together with Level 6. Assessment commensurate with level.

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Important Information

Compulsory Modules

INTERCULTURAL BUSINESS COMMUNICATION (LEVEL 6)

Code PPLC6138A

Credits 20

Do you want to become an efficient intercultural communicator in Business settings? This module will allow you to develop your intercultural competence in the workplace in order to become an efficient intercultural communicator. You will be taught several strategies to acquire intercultural competence, especially in business contexts and the workplace. You will apply theoretical approaches to intercultural communication in order to understand how to be successful in communication across cultures, and to solve intercultural conflicts in Business contexts. You will take part in classroom-based activities in pairs and small groups with students from other cultures. You will analyse case studies in which cultural clashes impact on different areas of business and management, such as marketing, human relations, and international negotiations. You will develop intercultural competence in different business and work-related contexts. You will be able to build intercultural understanding, the promotion of international business exchanges, and the facilitation of cross-cultural adaptation. You may also get some insight in how to develop cultural consultancy for businesses.

Optional A Modules

(20 credits)

BUSINESS ETHICS

Code NBS-5111B

Credits 20

How do we know what is morally right and wrong in business? What new and complex ethical issues are raised by the globalisation of business? Questions like these are central to this module. In this module you will learn about the nature, applications and consequences of ethics in business. You’ll discover why individuals sometimes make unethical business decisions. You will learn to use theoretical tools that help you to identify and analyse key ethical problems associated with business practice. You will also gain knowledge of practical approaches for managing business ethics in organisations. This module is ideal for those with an interest in corporate responsibility and sustainability. You will begin with an overview of what business ethics is and why it is important. You will go on to master the major ethical theories and concepts that form the core of business ethics. You’ll then build on these foundations to explore important business ethics issues – examples could include whistleblowing, environmental sustainability, corporate influence and/or others. You will discover how to use ethical theories to gain an in-depth understanding of whether, and to what extent, such issues are ethically problematic. You will also gain hands-on experience of applying ethical theories to business scenarios through a range of activities (e.g. role play, small group exercises, case study). You will learn through a combination of interactive lectures and seminars, and independent study. You’ll be assessed through coursework and an exam. By successfully completing this module you will have new knowledge and skills that increase your ethical awareness and enable you to communicate your ideas clearly and systematically based on evidence. You’ll also be equipped with theoretical tools that will help you to identify and analyse ethical problems and make ethically justifiable decisions.

MARKETING COMMUNICATIONS

Code NBS-5120A

Credits 20

NB: This module will not be available to students until the academic year 2021-22. How do businesses go about getting their messages across to their customers? This module will explain how modern organisations plan their communications with the people that matter to them. You will discover the range of activities and tools, which is available to marketing managers from traditional advertising and public relations (PR) to the more up-to-date product placement and social media. You will look at the issues that arise in planning, implementing and managing Integrated Marketing Communications - IMC - campaign. These include print and broadcast advertising, PR, sponsorship, product placement, sales promotion, experiential and event-marketing as well as direct and digital marketing.

EMPLOYABLITY, CREATIVITY AND PERSONAL DEVELOPMENT

Code NBS-5131A

Credits 20

STRATEGIC BRAND MANAGEMENT

Code NBS-6122B

Credits 20

NB: This module will not be available to students until the academic year 2022-23. The module focuses on brand management. It takes a very pragmatic approach, showing through numerous case studies how organisations launch brands, establish and maintain brand equity, and how they manage brands over time and geographic boundaries. To develop a knowledge and understanding of brand management, students study the factors and strategies that contribute to building brand equity. The lectures will be supported by a series of seminar sessions which allow students to experience the practical application of the module syllabus and to test their understanding of the relevant theories. This module is particularly useful for students aiming at careers in marketing, advertising or market research.

Optional B Modules

(60 credits)

MEDIA, CULTURE AND LEARNING

Code EDUB6002B

Credits 20

You will critically consider the relationship between media and education, considering what effect the media has in shaping knowledge, what role education plays in supporting media narratives, and how media and education influence cultural and social issues. You will draw upon current social and cultural issues and explore how these issues are shaped and discussed through the intersecting narratives of media and education. You will consider and reflect on current topics that may include issues around gender, sexuality, religion, youth, class, and sport.

DISSERTATION IN LANGUAGE AND CULTURE (SPRING)

Code PPLC6003B

Credits 20

This is your opportunity to undertake research on a specialist subject of your own choosing. You will work closely with your supervisor to identify a topic that you wish to research. The topic can relate to any topic or issue in the general areas of language, culture, society, business, history, politics, communication, and so on. You will be able to demonstrate the ability to create a piece of independent work produced over an extended period, receiving constructive and thought-provoking feedback from your supervisor. The dissertation (written in English) provides an excellent opportunity to work independently and so take a positive and active role in your learning. The module runs in a slightly different way to usual, you will only have a few formal seminars, covering subjects such as how to reference, plagiarism, structure arguments, etc. But you will be expected to meet regularly with your assigned supervisor and spend the majority of your time researching your chosen subject. By the end of this module you will have produced an extended piece of writing (5,000-6,000 words), divided into chapters/sections. By completing the dissertation, you will be able to demonstrate independent research skills and project management skills, key skills needed for life after University or for postgraduate education, like a Master’s degree.

POLITICS AND FOREIGN POLICY OF THE ASIA-PACIFIC

Code PPLI6070A

Credits 20

This module will introduce important themes in the American relationship with East Asia, at a time when the Pacific region has assumed great importance. There will be a particular focus on the important historical periods in the American relationship with China and Japan. An understanding of elements of the trajectory of these relationships will be provided by taking a selection of historical subjects for analysis. While this will address the knowledge of history, and of long-term themes, the latter part of the module will consider contemporary political issues. This will require an understanding of the interaction of the United States with Asia, particularly China and Japan. This module is a 20-credit coursework-only version of POWER OVER THE PACIFIC: THE AMERICAN RELATIONSHIP WITH ASIA.

DISCOURSE AND POWER: ADVANCED LANGUAGE ANALYSIS

Code PPLL6011A

Credits 20

Have you ever wondered why politicians say that 'immigration is a problem' rather than 'immigrants are a problem'. Can there be unbiased news reporting in this era of ‘fake news’? Why am I addressing you as 'you' rather than 'the students' here? In this module you will explore some of these questions and how the language and images that make up our interactions (in ‘texts’) are interrelated and context-related. We will explore the powerful expressive means by which agency, responsibility and blame are attributed to or removed from key players in the language of media, advertising and politics. We will see how the representation of events affects and is affected by ideology and socio-cultural assumptions and by the power relationship between individuals and social groups. Essentially, this module is for those who are curious about the practical impact of expressive choices in everyday written and oral communication and wish to find out more about the creative but also manipulative power of language in context (discourse). By the end of this module, you will have learnt how particular linguistic and visual patterns may be used to report, persuade or direct people to do things or believe things. You will have acquired the skill to critically assess and challenge others’ perspectives, attitudes and values but also consider more critically how you may produce or change your language to achieve your desired aims, from increasing the cohesion of your writing to producing a more engaging website. In other words, you can learn skills that help you to choose your own words carefully! These skills will better enable you to deal with the challenges of communication in the world today and are highly valuable skills in any work environment. In the seminars, you will be encouraged to apply the new analytical tools presented in the lecture and you will be able to select your own material for analysis for formative exercises and the final assignment so that it relates to your studies and interests.

LANGUAGE IN ACTION

Code PPLL6019B

Credits 20

What do we actually do when we engage in ‘conversation’? How do we create meanings without actually saying what we mean? Why does how we say something matter more than what we say? In this module we will address these questions and explore how linguistic meaning, in any language, works on a number of levels so that speakers are able to communicate much more than what they say in their words. You’ll consider the extent to which language expression is influenced by social, cultural and psychological factors and why communication problems may arise even when speakers think they are speaking ‘the same language’. We’ll discuss the ways in which relationships of power, solidarity and intimacy may be shaped by particular uses of language in everyday interactions and how humour or irony may be generated when speakers break conventional patterns of communication. By the end of this module you’ll have a clear understanding of how verbal and non-verbal expressions combine to convey a variety of meanings in different contexts: professional as well as personal. You’ll have learnt to appreciate how the way we talk is influenced by our need to be valued and respected but also why speech may be manipulative and undermining. Classes will include group discussions of examples collected by you each week so that you can immediately appreciate how concepts apply in practice. In your final assignment you’ll build on this understanding and analyse a verbal interaction of your choice (such as a celebrity interview, a chat show dialogue or an e-mail exchange) to identify how meanings are exchanged in that specific context.

UNDERSTANDING SECOND LANGUAGE TEACHING (LEVEL 6)

Code PPLL6144B

Credits 20

Have you thought about becoming a language teacher? Do you know what that means? Would you like to give it a try? This is an introductory module to second language teaching and learning, where you will explore theoretical and practical approaches to language learning. You will learn what teaching a foreign language means through different methodologies and practical approaches, as well as understanding the peculiarities of both language and culture in second language acquisition, emphasizing factors like context, motivation, first language or individual characteristics. Participation will be in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of second language learning and teaching. You will be able to observe real language classrooms and deliver language teaching in real contexts, and also gain a greater understanding of what theoretical and practical aspects of teaching and learning are essential in foreign languages. Note: Taught together with Level 5. Assessment commensurate with level.

TOPICS IN PUBLIC OPINION

Code PPLM6046B

Credits 20

The role of public opinion is paramount in any democracy, as the public is often asked at election times and in-between elections to confer legitimacy to politicians and to their decisions. Yet what determines the public’s opinion? How much does the public know about politics? How does political communication influence the public’s positions? And last, but not least, how do we measure public opinion? You’ll discuss old and new directions in answering these questions, drawing on political psychology and communication theories. The module is well anchored in current politics, and will provide you with the tools to understand current public opinion trends in the UK and other democracies.

TECHNOLOGICAL TOOLS FOR SUBTITLING AND DUBBING (LEVEL 6)

Code PPLT6027B

Credits 20

What factors need to be born in mind when creating subtitles? What tools are used to create these texts? This module provides first-hand experience of subtitling and dubbing of film clips and documentaries, which will provide you with first hand, practical experience of this important media technique. You’ll become familiar with software used for interlingual and intralingual subtitling and dubbing at professional level, studying the linguistic and technical constraints for the creation of audio-visual texts. You’ll undertake practical exercises involving cueing, text compression and segmentation, respecting time and space constraints and that will teach you how to conform the conventions of good practice. You’ll explore, analyse and assess different types of technological tools used for audio-visual translation at professional and amateur levels, using selected film/TV series/documentary extracts in several languages. Practical activities are used creating challenges posed by the interplay of audio, image and text. Studying this module will provide you with the necessary skills for the creation of subtitles at a professional level, giving you practical experience of using professional software. Taught together with Level 5. Assessment commensurate with level.

TRANSLATION ISSUES ACROSS MEDIA (LEVEL 6)

Code PPLT6032A

Credits 20

This module is particularly relevant to language and translation students, but will appeal to students from across the University with an interest in language issues associated with the globalisation of communication and the media. We will consider a range of materials (texts and their translations, multilingual publications and packaging, film subtitles, dubbed soundtracks, IT-mediated text) to explore issues involved in the transposition and translation of (spoken and written) text into other media and other languages across different genres. Taught in English. Receptive knowledge of one other language in addition to English required.

TECHNOLOGICAL TOOLS FOR MEDIA ACCESSIBILITY (LEVEL 6)

Code PPLT6145A

Credits 20

MULTICULTURALISM

Code PPLX6073B

Credits 20

This module looks at the political implications of the rise of multicultural societies in Europe and North America since the end of World War II. (Canada is given consideration because of its importance to these debates both as a practical model as well as a source of influential theorists.) The aim is to introduce students to a range of contemporary theoretical perspectives on multiculturalism and facilitate critical assessment of the strengths and weaknesses of such approaches in the face of competing political discourses such as nationalism and alternative forms of liberalism. Theorists under examination will include; Parekh, Kymlicka, Levy, Taylor and Modood as well as major liberal alternative views; Barry, Rawls and Raz. Among the module themes the following will be addressed; group differentiated rights, institutional racism, Islamophobia, recognition vs toleration and cultural offence. The module will also look at divergent policies adopted within European states (e.g. France, Germany) and give attention to the attempts to operationalize multiculturalism in the UK in particular via the Parekh Report.

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Entry Requirements

A Levels

CCC - for further details on how we review your application please see below

T Levels

CCC - for further details on how we review your application please see below

BTEC

MMM

Scottish highers

BBCCC

Scottish highers advanced

DDD

Irish leaving certificate

6 subjects at H4

Access course

Pass with 45 credits at Level 3. Humanities and Social Sciences pathway preferred

European Baccalaureate

60%

International Baccalaureate

28 points

GCSE offer

You are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE.

Additional entry requirements

We welcome applications from students with non-traditional academic backgrounds. If you have been out of study for the last three years and you do not have the entry grades for our three year degree, we will consider your educational and employment history, along with your personal statement and reference to gain a holistic view of your suitability for the foundation course. You will still need to meet our GCSE English Language and Mathematics requirements.

If you are currently studying your level 3 qualifications, we may be able to give you a reduced grade offer based on these circumstances:

You live in an area with low progression to higher education (we use Polar 4, quintile 1 & 2 data)
You will be 21 years of age or over at the start of the course
You have been in care or you are a young full time carer
You are studying at a school which our Outreach Team are working closely with

Students for whom english is a foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):

IELTS: 7.0 overall (minimum 6.5 in all components)

We also accept a number of other English language tests. Please click here to see our full list.

Interviews

Most applicants will not be called for an interview and a decision will be made via UCAS Track. However, for some applicants an interview will be requested. Where an interview is required the Admissions Service will contact you directly to arrange a time.

Gap year

We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.

Intakes

This course is open to UK applicants only. The annual intake is in September each year.

Foundation courses for international applicants are run by our partners at INTO.

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Course Reference Number: 1545921

BA INTERCULTURAL COMMUNICATION WITH BUSINESS MANAGEMENT (WITH A FOUNDATION YEAR)