- Full Time
- Degree of Master of Science
- Course Length
- 1 years
- Course Start Date
- September 2023
Prepare for a high-flying career in marketing with this intense Master’s.
Marketing is the practice of identifying customers and satisfying their needs. But the best marketers aren’t only experts in their specialism. They understand the other key functions of business too.
On this course you will learn how to identify, evaluate and execute marketing strategies – and you’ll also discover how to engage and collaborate with company-wide specialisms.
You don’t need to have studied or worked in marketing before to excel on this course. You’ll be introduced to all the key concepts and practices before delving deeper. Equally, if you do have an undergraduate degree in marketing or a related subject, or you have experience working in industry, this degree is a great opportunity to push your skills and capabilities further.
This course is an excellent foundation for a career in marketing. Alternatively it will help you bring a marketing perspective to any number of other business roles. It’s a great choice if you have your own business, or work in a family business, and want to improve your marketing skills.
Over 12 months of intensive study you’ll discover the intellectual and practical skills of marketing, exploring theories, concepts and techniques, and building the analytical tools and perspectives necessary for a lifetime of making marketing decisions. You’ll learn how to lead and respond, both operationally and strategically, in the dynamic global marketplace.
You’ll discover the long-standing fundamentals of marketing, as well as investigating new areas that are critical to success in today’s world, such as internationalisation and the global marketplace, the power of the internet, and socially responsible marketing.
You’ll learn how to analyse markets and their behaviours, and how to develop brands that work effectively within those markets.
You’ll gain an overview of all areas of business, discovering how to engage and collaborate with non-marketing specialists – an essential skill for successful marketing professionals. And you’ll explore the impact of marketing strategies on growth, cash flow and profit.
You’ll also develop key management skills, and become adept at integrating and aligning organisational processes, systems and people to meet the challenges and goals of the marketing department.
Your studies will have an international outlook throughout. You’ll study business issues from a global perspective. You’ll learn from lecturers from all over the world. And you’ll be part of a diverse student body. All of this means you’ll graduate ready to succeed on an international stage.
Study and Modules
In your first semester you’ll gain a firm foundation in both your subject and other essential business functions. You’ll do this through the compulsory modules Accounting and Financial Management, Managing People and Organisations, and Strategic Marketing Management.
In your marketing module you’ll explore the history of marketing before going on to look at marketing strategy. You’ll also study the theory of marketing and discover different marketing models. And you’ll gain experience in key marketing methods, from print to digital, to evolving channels such as social media.
Your first semester is a great chance to explore different areas of marketing and business, and discover the areas you might like to specialise in during the rest of your studies and later career.
In your second semester, you’ll have the chance to specialise by choosing from a range of optional modules, such as:
- Retail Marketing and Management
- Innovation Management
- Integrated Marketing Communications
- Social Media and Digital Marketing
Unlike other Master’s courses where your third semester is spent on independent study, you will benefit from a third semester of taught modules. You will spend this semester consolidating your learning and further developing your critical thinking skills with modules such as Buyer Behaviour and Interactive Marketing, and Integrated Business Decisions. Option modules include Global Business, as well as Management Skills and Personal Development.
Across all your modules, your studies will be grounded in the real world. For example, you’ll develop your thinking by interrogating the strategic marketing plans of real businesses, asking how you might do things differently, or what techniques might work in other businesses. Case studies will have a global outlook. For example you might find yourself studying international businesses such as Lululemon, Airbnb or Tesla. This ensures that you graduate ready to excel on an international scale, whether that’s returning to your home country to work, working in a business with international clients, or taking a role with a multinational corporation.
Optional A Modules(Credits: 60)
Optional B Modules(Credits: 20)
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
You’ll benefit from teaching that is research-led and industry-relevant. You’ll learn from lecturers, academics and guest lecturers who are engaged in cutting-edge research and/or have practical experience in business.
Learning takes place through a mix of lectures, seminars, group work, presentations, case study analysis, and individual study. Teaching takes place both face-to-face and online. The course is taught using a combination of synchronous and asynchronous activities. Our lectures are often highly interactive, with group tasks, games, learning technologies, direct polls and video.
Throughout your studies there will be an emphasis not only on learning how to apply key marketing and management theories, but also how to think about them critically in a modern context.
There is no dissertation on this degree, which means you’ll benefit from a greater number of taught modules. Although there is no dissertation, you will have the chance to hone your research skills by researching primary and secondary sources during your modules.
During the programme your knowledge is assessed using a broad range of assessment methods (e.g. coursework, group-projects, and presentations). You will be able to submit formative and summative work for assessment, and you’ll receive feedback on your work to help you identify areas for improvement and areas of strength.
- Degree Classification
- Bachelors degree - 2.2 or equivalent
- Degree Subject
- Any subject area - excluding Business-related degrees. Degrees in dance, drama, music, sport, art, and art and design will be considered on a case by case basis and are reviewed closely for their academic content.
- English Foreign Language
We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:
IELTS: 6.0 (minimum 5.5 in only two components with 6.0 in the others)
PTE (Pearson): 64 (minimum 59 in only two components with 64 in the others)
Test dates should be within two years of the course start date.
Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests
INTO UEA also run pre-sessional courses which can be taken prior to the start of your course. For further information and to see if you qualify please contact firstname.lastname@example.org
INTO University of East Anglia
If you do not meet the academic requirements for this course, you may be able to study one of the International Graduate Diploma programmes offered by our partner INTO UEA. These programmes guarantee progression to selected masters degrees if students achieve the appropriate grade. For more details please click here:
- This course is open to UK, EU and International applicants. The annual intake for this course is in September each year.
Additional Information or Requirements
This MSc course is open to all students who meet the entry requirements but it is primarily aimed at students who have not previously studied a business-related degree, have limited business knowledge from their undergraduate degree, or have a general business degree and would like to now specialise. If you have a business degree, please check the course modules and content carefully to ensure the programme meets your needs and future career aspirations and requirements Alternatively, please consider one of our Professional courses which may be more suitable.
INTO University of East Anglia
If you do not meet the academic requirements for this course, you may be able to study one of the International Graduate Diploma programmes offered by our partner INTO UEA. These programmes guarantee progression to selected master's degrees if students achieve the appropriate grade. For more details please click here:
Fees and Funding
Tuition fees for the Academic Year 2023/24 are:
UK Students: £12,300 (full time)
International Students: £21,200 (full time)
If you choose to study part-time, the fee per annum will be half the annual fee for that year, or a pro-rata fee for the module credit you are taking (only available for Home students).
We estimate living expenses at £1,023 per month.
Further Information on tuition fees can be found here.
Scholarships and Bursaries
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form.
The closing date for submission of complete applications from International students is Friday 26 May 2023.
Please note we cannot consider international applications after this date.
If you would like to discuss your individual circumstances prior to applying please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
International candidates are also encouraged to access the International Students section of our website.
After the Course
You will graduate ready to unlock the power of marketing to help businesses succeed. You’ll have the skills and confidence needed to thrive in both domestic and international organisations. And you’ll be ready to work in marketing in a number of sectors, including telecoms, technology, international trade, retail and more. You could work in business-to-business marketing, or consumer marketing. And you could work within companies or in agencies.
Throughout the course there’ll be a strong focus on employability. Providing students with the key transferable skills required to work in marketing.
Junior managerial positions