Norwich Business School


Key details 


Start Year
Full Time
Degree of Master of Business Administration
Duration (years)

Course Modules: 

Compulsory Modules (150 Credits)

NBSF7070A - 20 Credits

This module examines the strategic value of leading and managing people in delivering organisational performance, change leadership and talent management.  The knowledge base and scientific foundations of leading people comes principally from the field of organisational behaviour, which investigates the impact that individuals and groups have on behaviour within organisations.  We further consider the organisation level of analysis through a focus on strategic human resource management, examining ways to enhance and nurture performance and culture. Indeed, you will take part in academic debates and consider the practical application of models concerned with the management of people and tackle key themes that define the challenges facing contemporary organisations (such as wellbeing, diversity and engagement) in leading and managing people through change. You will also have opportunities for professional reflection and development on the themes of leadership, change and people management.

NBSF7068A  - 20 Credits

The objective of this module is to provide an overview of strategic marketing and advances the understanding of the customer. Throughout this module, you will discover how marketing is both a functional area of management and an overall business philosophy that is integral to providing strategic direction for the organisation.  Both Digital and service marketing are covered. Knowledge of the market environment is required to provide market intelligence and insight so that appropriate marketing strategy can be formulated so that it supports the organisation's strategic objectives. There will be an appreciation of the importance of long and medium-term planning to the sales success of particular products and services, as well as the identification of the opportunities and demand for new products/services based upon customer insights, and the development of new marketing strategies.  
While strategic marketing often focuses on planning, developing and continuously creating the firm’s future to ensure sustainable competitive advantage, today’s firm must learn to adapt its marketing activities and ground its understanding in the reality of its chosen markets. That usually begins with understanding the customer. This module draws on digital marketing and service theories by highlighting different models, case studies and industry experience. It proposes to develop strategic thinking for marketers in a highly challenging technological world, and to help lead firms in facing future challenges in a more connected service economy. 

NBSF7069A - 20 Credits

The aim of this module is to provide you with strategic insight into the critical role operations management plays in delivering the competitive advantage of the organisation – and especially where operations is the source of that advantage. The module views this through the contemporary lens of digital systems and processes. The key theme is how managers can improve the performance of operations to provide appropriate products and services for customers. You will reflect on the strategic importance of Operations as a Division of the firm and the close interaction it has with overall organisational strategy and other functions. This pragmatic approach is shown in the extensive discussions of your own organisations and the challenges you face. 

NBSF7073B - 20 Credits

This module is about the best practices, professional standards and latest academic thinking in corporate finance that every manager should know. You will learn about the essential elements of investment appraisal and valuation, and will understand how key data and models are used in practice to support decisions. You will recognise why decisions are taken in a particular way in order to satisfy the objectives, constraints and principles of different stakeholders.  The module will also deliver a foundation for general accounting and finance knowledge. You’ll focus on the use and users of accounts, with an emphasis on management. You’ll also be introduced to the construction of the key reporting and performance statements used within the organisation and reported to the stakeholders. You’ll explore the sources and applications of financial resources and the accounting for other resources and their utilisation within an organisation. Throughout the course, you’ll focus on performance improvement and the tools for decision making by management. 

NBSF7072B - 20 Credits

Strategy is the most important subject for it is about future. And this module is about winning in the future. Strategy comes first. All other aspects of business follow strategy. Clearly, it is critical that you – as an organisational leader – understand strategy and the ability to craft and implement good strategy, whether you work in a business, in the government, or in a non-governmental organisation. This module recognises that successful progression of organisations in a changing and complex competitive environment requires energy, conscious decisions and the ability to think strategically. It provides a real world appreciation of strategy, strategic analysis, strategy formulation, strategic management (including strategic risk) and insight into developing and implementing good strategy in the future, unpredictable world. Critically, it will give you an understanding of competition and competitive forces and, most fundamentally of all, of achieving sustainable competitive advantage. You'll use theoretical frameworks and investigation of the real world to gain a clearer perspective of what strategy really is and why it is critical to your leadership and success. Many real businesses do not understand strategy. Successful ones do. As will you. As experienced managers / leaders you can share your experiences and insights in our collective understanding of strategic management within current debates and contemporary issues as they influence leadership and management in the global economy. One of the many joys of studying strategy is that examples of good and bad strategy are all around us, making for our richer learning experience.

In the 21st century we take strategy beyond planning into agility, so creating organisational success in an unpredictable world. Importantly at this point in time, we debate the critical role of purpose in strategy and the role of society in shaping your strategy reflecting society’s expectations for organisational success in responsible ways. Strategy is about how you think and the goal of this module is to help you think differently; to think in a more strategic way and for your winning in your future. This module also absorbs the previous separate teaching of Corporate Social responsibility, acknowledging this is now part of the core of any organisational Strategy .

NBSF7071Y - 10 Credits

Contemporary senior leadership within an organisational context moves beyond the development of a ‘personal style’ or the effective execution of a recognised academic model of leadership theory.  Asprant senior leaders need to recognise the importance of an authentic but broad approach blended with appropriate ‘soft skills’ to have impact as a leader and be the catalyst for (rather than just being able to manage) change.  Through a reflective process revisiting previously taught leadership theory with coaching practise, mentoring theory and psychometric models, students are encouraged to develop their own ‘route-map’ to fulfilling their career ambitions and be ready to take on senior positions.  The module concludes with summative Reflection and PDP demanding the student to look beyond the horizon of completiung their MBA and plan the next phase of their career and professional development. 

NBSF7009X - 40 Credits

Management Consultancy Skills aims to offer a practical approach to a set of concepts and skills relevant to, but not exclusive to, management consultancy When used in management consultancy this knowledge and kitbag of tools and techniques has application both in external consultancy (for those intending to seek positions in management consultancy practices) or internal consultancy (for those interested in managing teams and projects within their employing organisations). Thus although the core context is management consultancy this module is essentially about the ability to address high level problems whether as a consultant or an employee. To achieve this aim the module draws upon the knowledge base in the other MBA modules to undertake two consultancy projects, with associated assessments, within a taught framework of management consultancy skills. This module acts as an integrating activity as the year progress both for tools and techniques (offering opportunities to apply previously taught tools and techniques) and as a personal development reflection (on activity within teams and the associated learning from positive and negative experiences). In addition to two real live consultancy projects students undertake reflections (around models of reflective practice) that build to a significant individual piece of work over the year.


Option Range A

Students will select 30 credits from the following modules:

NBSC7078X - 10 Credits

You’ll develop both a theoretical awareness and a practical understanding of entrepreneurship. You’ll examine the psychology of the entrepreneur, the importance of innovation in entrepreneurship, and the structured development of an entrepreneurial venture. You’ll also study the development of public policy as applied to the SME arena. You’ll be offered a choice of assessment through either the production of an entrepreneurial business plan, a public policy paper, or an academic essay about an area of research-based knowledge. So if you’re considering starting your own business, investing resources in another form of enterprise activity, or have a general interest in the topic, then this module will help set you up for your future plans.

NBSC7079X - 10 Credits

The modern business paradigm that has arisen over the past 50 years is heavily reliant on cheap and abundant energy largely in the form of fossil fuels. Climate change and the increasing cost of fossil fuels mean that more organisations are trying to understand the sources of greenhouse gasses (GHG) as well as unnecessary waste throughout their supply chain. In this module, you will learn how to identify the sources of GHGs and waste throughout their value web to create a more sustainable and ecologically sound business. You’ll study how emissions of greenhouses gases and other waste products can be measured and managed to minimise risk and maximise new emerging opportunities through the development of a coherent sustainability strategy.

NBSC7080X - 10 Credits

This module deals in a non-technical manner with the vital practical aspects of managerial decision making related to the financial activities of the firm. It answers questions such as: How can the risk of a project/firm be assessed? How much money costs and how can it be best combined to fund various projects and maximise firm value? How can firms optimally return funds to their investors? What are the best practices in Mergers & Acquisitions today? 
Special importance is given to recent exciting developments and trends in risk management, corporate financing, payout policy, mergers and acquisition. The module will build on professional body guidelines (e.g., CFA Institute), Harvard case studies and the latest scientific empirical evidence/theories. The collective professional wisdom of the class will be the catalyst in the learning process for this module. Invited speakers will enhance the learning experience by directly linking the theories covered in the module to business practice.

The module also deals with the discipline of economic and business forecasting.  Using sophisticated forecasting tools to aid the planning and decision-making process by giving a deeper – qualitative – understanding  of economic and market conditions and insight in the firm’s performance.

NBSC7081X - 10 Credits

This module examines the changing meaning of Brand and the ways in which brands make an impact. We will also examine the processes by which organisations use brand in management and we look at the complexity and challenge of managing brands in practice. At the end of the module you will be able to use the constantly changing concepts of brand to create a successful brand. You’ll be able to analyse and deploy the main ways in which branding creates value. At a conceptual level, you’ll be able to define, design and deliver a brand And finally you will understand how to manage multiple brands and lead change in branding practice. The module will also examine how brands influence and direct consumer behaviour through individual factors such as the notion of self, values, motivation and lifestyle; and external factors such as group identity, family and culture.

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.

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Entry Requirements

Degree classification

2:1 or equivalent

Degree subject

Any subject

Additional entry requirements

A candidate’s work experience is highly significant and we are looking for applicants with a minimum of three years in a managerial, professional, or entrepreneurial role.

In addition, candidates should normally possess one of the following:

  • First or second class honours degree, or international equivalent, or;

  • Relevant postgraduate diploma, or;

  • Qualification from a professional body recognised by UEA.

Applicants who do not hold a first degree or equivalent will be considered on the basis of their business and managerial experience, their career to date, and their likelihood of benefiting from the course. The final decision is at the discretion of the MBA Course Leader.

Please include a full CV with your application, detailing work experience and qualifications.

Students for whom english is a foreign language

We welcome applicants whose first language is not English, or those whose degree was not taught in English. To ensure such participants benefit fully from postgraduate study, we require evidence of proficiency in English and our entry requirements can be found here.


All candidates who meet the above requirements are interviewed as part of the application process, either in person or via Skype. This allows them the opportunity to ask any questions about the course, the School, and anything else they may wish to know that would help them complete their application.


This course is open to UK, EU and International applicants. The annual intake for this course is in September each year.

Course Reference Number: 5107960

Fees and Funding

Tuition fees for the Academic Year 2022/23 are: 

  • UK Students: £22,550

  • International Students: £22,550

If you choose to study part-time, the fee per annum will be half the annual fee for that year. 

We estimate living expenses at £1,015 per month.

Further Information on tuition fees can be found here.

The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.

Course related costs

A fee of £70 per module will be charged if reassessment is necessary. 

Please see Additional Course Fees for details of course-related costs. 

Course Reference Number: 5107960

How to Apply

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.

To apply please use our online application form.


If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515

International candidates are also encouraged to access the International Students section of our website.

Course Reference Number: 5107960
Key details
Full Time
Degree of Master of Business Administration
Duration (years)
At Norwich Business School, we offer a unique and highly relevant programme that will enhance your career while giving you an exceptional educational and life experience.
Norwich Business School
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