Biography - Peter Bloore, Senior Lecturer in Creativity Biography - Peter Bloore, Senior Lecturer in Creativity

Peter Bloore (BA Hons., MVA distinct.) is the first Senior Lecturer in Creativity at UEA. He specialises in managing creativity, corporate innovation, and media business.

His book The Screenplay Business: Managing Creativity and Script Development in the Film Industry was published in October 2012 by Routledge.

He co-edited the book Wingfield College: Piety and Prestige in medieval Suffolk, published in 2015 by Boydell and Brewer, and contributed a chapter called Historical Digital Reconstruction: the role of creativity and known unknowns.

He is also a freelance business consultant specialising in innovation and creativity, and for the last four years has been the chair of the R&D and innovation unit of Merlin Entertainments PLC, which owns and operates global leisure brands and attractions such as Legoland, Thorpe Park, Madame Tussauds, SeaLife aquariums, Alton Towers, Warwick Castle, London Dungeon, and the world-famous London Eye. The Merlin Group comprises over 94 attractions and 7 hotels in 21 different countries. Merlin is number two to Disney in worldwide visitor attractions.

Peter’s work for Merlin included creating and managing its R&D innovation team. He recruited a mix of creative outsiders, specialist designers, and senior Merlin executives to develop ideas for the future of Merlin’s ever-changing entertainment and leisure offer. The team’s brief includes dreaming up the next city centre and theme park attractions, resort hotel propositions, IP brand associations, and opening up new business and leisure opportunities.

Other current creative work includes development executive for wavelength films, and head of story and concept development for a touring arena show scheduled for 2018.

There is more information on his work on innovation at

At UEA he teaches creativity, film business, and film script and story development for creative writing students. He also teaches media work, media convergence, transmedia, and innovation.

Peter was a UEA Visiting Fellow in Creativity and Media at the Centre for Creative and Performing Arts from September 2008. From 2009, Peter was a Visiting Lecturer at the European Television and Media Academy (ETMA) in Strasbourg, teaching leadership and managing creative people on the Academy's MA/PG Dip in Media Management. He occasionally teaches some MA level credit-bearing short courses at Bournemouth University's Media School.

From 2006 to August 2009 Peter was a Senior Lecturer at Bournemouth University's Media School and a key part of the Media Management team in the HEFCE-endorsed "Centre for Excellence in Media Practice" (CEMP). From 2007 to March 2009 he was the Course Director on the UK's first Media MBA, delivered by Bournemouth University at Regent's College in London. He supervised relevant dissertations whilst developing and teaching several modules, including Leading and Managing Media Organisations, Film Business and Managing Creativity. 

Prior to that he was the Associate Director of the Film Business Academy at Cass Business School, City University. His work for Cass (first as a consultant and then as Associate Director of the Film Business Academy) spanned three years in total and included academic research, curriculum advice, liaison with the film industry, commissioning teaching case studies, overseeing the origination of marketing materials, assessing MBA and MSc student applications, and advising on awarding scholarships. The Film Business Academy was funded by the UK Film Council and Skillset.

Over the last twenty years Peter has worked as a film and media business consultant for organisations including the National Film and TV School, Media Xchange, Prescience Film Finance and a range of production companies including Rebecca O'Brien and Ken Loach's company Sixteen Films, Stephen Woolley and Elizabeth Karlsen's Number 9 Films, Sally Hibbin's Parallax Productions and Gail Egan and Simon Channing Williams' Potboiler Films / Thin Man Films. 

He wrote the romantic comedy The Truth About Love, starring Jennifer Love Hewitt, Dougray Scott and Jimi Mistry. It was shot on a £4 million budget, distributed to cinemas in 2007 and sold by Lakeshore Entertainment to 22 international territories. It was directed by John Hay and produced with funding from the UK Film Council's New Cinema Fund and other sources. Peter also wrote the screenplay for The Accident, which was adapted from a novel by Gilbert Adair and was developed by producer Rebecca O'Brien at Sixteen Films. He developed The Scandal for Scottish Screen, and his other developed screenplays include Spring Heeled Jack and Nobody's Girl. He is now working on his first novel and co-writing a coming-of-age screenplay and transmedia project.

In the eighties and nineties he worked as a writer and director for BBC Television and directed three acclaimed short films: The Things We Do For Love (35mm, distributed nationally by Warner Brothers), The Black Crow (Super 16mm, shortlisted for BAFTA), and Faustus Reborn (16mm).

Academic research

Academically Peter specialises in leadership and management, film development, business innovation and managing creative people. His recent academic papers include Re-Defining the Film Value Chain (which is available at the UK Film Council website, under research); and in May 2009 he presented a paper called Creative Teams: Control vs. Freedom at the AHRC-funded CRASSH workshops on Creativity and Innovation at Cambridge University.

In 2010 he was commissioned by Routledge to write the first book on the film screenplay development process, The Screenplay Business: Managing Creativity and Script Development in the Film Industry. Published in 2012, the book examines the power relationships within development teams and asks how the team of the writer, producer, director and development executive can work together most effectively.

He is also working with psychologist and psychiatrist Dr Guy Undrill on a lecture series called "Listening to Creativity." In October 2009 he chaired a BAFTA keynote event at the National Screenwriters Festival in Cheltenham, interviewing the Oscar-winning screenwriter Simon Beaufoy (Slumdog Millionaire, Full Monty). The session was entitled The Screenwriter as Diplomat, studying the film screenplay development process, as well as how the screenwriter also needs to be a diplomat, a negotiator and even a psychologist.

External activities - Media Business and Innovation Consultant 

Before Merlin (see above) he worked with Katrina Wood of the Media Xchange, a leading global media consulting firm with offices in London and Los Angeles. Media Xchange's many clients include top-tier media companies in Europe and the United States including commercial and public television broadcasters, major international production companies, government agencies, trade associations and many leading freelance professionals. His work included strategic planning work for Media Xchange's future business directions.

Going further back, Peter's film business consultancy work for Michael Kuhn and Nik Powell at the National Film and Television School in 2003-2006 included drafting and coordinating successful applications for funding, including two new diplomas in Digital Post Production and Special Effects, and Screen Academy status.

Peter drafted and consulted on the Number 9 Films Development Slate application to the UK Film Council. It brought together Stephen Woolley (Crying Game, Interview with a Vampire), Elizabeth Karlsen (Little Voice), Asif Kapadia (The Warrior), Film Four, Tartan Films, The Irish Film Board, New York's Killer Films and Intandem Films. Also on film development he raised the funding for the Ken Loach development slate, which included Ae Fond Kiss, These Times and the Palm D'Or winning The Wind That Shakes The Barley.

As a founder member of the New Producers Alliance in 1992, he has had over seventeen years' experience at teaching and educating in the film business including events and seminars at the Watershed Arts Centre Bristol, Goldsmith's College in South London, and film festivals including the Netherlands Film Festival and Cannes.

He was a board member of the New Producers Alliance from 1993 to 2001 and Chair of Trustees from 2001 to 2004. He has been a board member of the Director's Guild and BAFTA, and a member of the BAFTA Training and Education Committee. He was consultant editor at Cassell Film Books from 1994-1997 and a consultant advising the Arts Council on National Lottery funding from 1996-8.

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