Adnams encourages UEA students to develop their talents

The winning team

Southwold-based brewer Adnams has joined forces with the Norwich Business School at the University of East Anglia (UEA) to encourage undergraduates to gain critical skills that will enhance their future employability.

Teams of second-year students competed for the Adnams Marketing Communications Employability Skills Prize by making a 30-second advertisement for a business of their choice, from the initial creative ideas through to editing.

Jess Turner, Head of Creative at Adnams, said: “Innovation is in the heart of everything we do at Adnams so it was inspiring to see so many fresh and exciting ideas. There were lots of strong entries, so choosing the winner was almost an impossible task. We decided to go for the team that produced a detailed and precise integrated marketing communications plan for a cinema. The winning campaign included a video advert that had a sense of imagination and magic. It was a perfectly pitched campaign message, aimed at parents with young children and we felt that it successfully showcased the cinema to this target market.” 

Sarah Dooley, lead member of the winning team, said: “This was such an amazing opportunity. We really enjoyed the whole process, especially working with our advert star, three-year-old Oliver. We would love to thank Norwich Business School and Adnams for giving us this unique opportunity and award, that will hopefully help us all progress in our future careers."

Dr Graham Manville, Director of Employability & Enterprise at Norwich Business School, said: “Work-based learning competitions enable our students to gain vital skills and experience to help secure well-paying jobs, while participating employers benefit from being able to talent-spot their workforce of tomorrow from a top 20 ranked UK university.”