Learn the Secrets of the World's Most-Successful Brands
Accreditation: 20 UCU/10 ECTS
Academic level: Undergraduate level 5
Are you fascinated by the world of brands and branding? Do you wonder how advertising brings the power of brands to life, and makes them resonate with our emotions?
This intensive and interactive module will help you explore the connection between advertising and marketing communication techniques - and how they shape brand messages. You'll delve into both theory and practice in branding and advertising, and apply them to your own branding campaign. You'll get hands-on experience creating advertisements, posters, TV commercials, event marketing campaigns and social media strategy and in website design.
Previous Field trips have included
BBC Voices Workshop (The Forum, Norwich), London’s Museum of Brands and The History of Advertising Trust.
See our previous students' work
By the end of the module students will
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Understand, apply, and analyse theories of marketing communications in a practical manner
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Create an actual marketing and branding campaign using a variety of advertising and promotional methods
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Create an actual visual advertisement (moving or still) using production techniques learned on the module
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Create and communicate a digital marketing campaign including the basics of a mobile optimised website, a search engine plan, and an effective social media campaign
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Present their findings to an audience and communicate their brand's values.
Prerequisites
Some basic understanding of the world of business and advertising would be advantageous.
Hear from our Alumni
Our professors were the best. They were enthusiastic and devoted to their students. I won't forget them!
Ludmilla from Brazil, Branding, Advertising and Digital Marketing 2017 - read Ludmilla's story on our blog
I have picked up cross cultural communication skills and learnt to work with people from different places.
Grace from Singapore, Branding, Advertising and Digital Marketing 2018 - read Grace's story on our blog