Dr Piers Fleming is a Lecturer on the BSc Psychology programme. He joined the school in 2006 after three years working as a post-doc at the University of Nottingham. Dr Fleming’s work is focussed upon behaviour and judgments under uncertainty, including studies on risk perception, cooperative and altruistic behaviour. He is a cognitive psychologist, and a Chartered Psychologist (C.Psychol.) of the British Psychological Society (BPS). Dr Fleming is an active researcher with expertise on risk judgements and decision-making and also works in the area of behavioural economics.
Dr Fleming has a BSc (Hons) from the University of Leeds, and an MSc and PhD in Psychology from the University of Lancaster.
Watson, S.J., Zizzo, D.J., and Fleming, P. (2015) Determinants of Unlawful File Sharing: A Scoping Review, PLoS ONE, 10(6) e0127921.doi: 10.1371/journal.pone.0127921
Fleming, P., Townsend, E., van Hilten, J.A., Spence, A., and Ferguson, E. (2012). Expert relevance and the use of context-driven heuristic processes in risk perception. Journal of Risk Research, 15, 857-873. DOI: 10.1080/13669877.2012.666759.
Fleming, P., and Zizzo, D. J. (2011). Social desirability, approval and public good contribution. Personality and Individual Differences, 51, 258-262. DOI:10.1016/j.paid.2010.05.028
Visit Dr Fleming's website.
Why do people file share unlawfully? A systematic review, meta-analysis and panel study,
in Computers in Human Behaviour
pp. 535–548Full Text UEA Repository
Risk, benefit and moderators of the affect heuristic in a widespread unlawful activity: Evidence from a survey of unlawful file sharing behavior,
in Risk Analysis
pp. 1146–1156Full Text UEA Repository
Determinants of Unlawful File Sharing: A Scoping Review,
in PLoS ONE
article no. e0127921Full Text UEA Repository
A simple stress test of experimenter demand effects,
in Theory and Decision
pp. 219-231Full Text UEA Repository
Effects of professional experience on child maltreatment risk assessments: A comparison of students and qualified social workers,
in The British Journal of Social Work
pp. 2298-2316Full Text UEA Repository
The contributions of interpersonal attachment and friendship group identification to depressive symptoms in a non-clinical sample: Attachment, group identification, and depression,
in Journal of Applied Social Psychology
pp. 409-414Full Text UEA Repository
Expert relevance and the use of context-driven heuristic processes in risk perception,
in Journal of Risk Research
pp. 857-873Full Text UEA Repository
Sentence memorability reveals the mental representations involved in processing spatial descriptions,
in Thinking & Reasoning
pp. 30-56Full Text UEA Repository
What type of information is trusted by whom? A multilevel analysis of the stability of the information source-trust association for blood transfusion,
pp. 1637-1648Full Text UEA Repository
Stakeholder perceptions in transfusion medicine: a pilot field study on risk and ethics for blood and blood substitutes,
in Artificial Cells, Blood Substitutes, and Biotechnology - An International Journal (formerly Artificial Cells, Blood Substitutes, and Immobilization Biotechnology)
pp. 149-156Full Text UEA Repository
Social Desirability Influences on Judgements of Biotechnology Across the Dimensions of Risk, Ethicality and Naturalness,
in Journal of Risk Research
pp. 989-1003Full Text UEA Repository
Evaluating authoring tools for teachers as instructional designers,
in Computers in Human Behaviour
pp. 131-148Full Text UEA Repository
Teachers as instructional designers: Does involving a classroom teacher in the design of computer-based learning environments improve their effectiveness?,
in Computers in Human Behavior
pp. 131-148UEA Repository
Perceived naturalness and risk of blood and blood substitutes,
in New developments in blood transfusion research.
Nova Science Publishers
pp. 65-76UEA Repository
Analogue Versus Propositional Rpresentation in Congenitally Blind Individuals,
in Psychonomic Bulletin and Review
pp. 1049-1055UEA Repository
Perceived safety of donor blood and blood substitutes for transfusion: the role of message framing, patient groups and stress appraisals,
in Transfusion Medicine
pp. 401-412Full Text UEA Repository
Spatial representation and processing in the congenitally blind,
in Touch, Blindness and Neuroscience.
UNED PressUEA Repository
Key Research Interests
Dr Fleming leads the Decision and Uncertainty Appraisal Laboratory which is focussed upon judgement and decision-making research with a particular emphasis on risk.
The Decision and Uncertainty Appraisal Laboratory focuses upon three core areas: Firstly, the influence of individual differences upon individuals' perceptions of risks and decision making; to extend existing theoretical work into real world applications and to examine the mechanisms at work. Secondly, the emotional and rational processes involved in risk perception and decision making; to examine the interplay between the two types of system and their consequences for judgements and biases. Thirdly, the effect of context on risk perceptions and behaviour - the way in which messages are 'framed' or the type of information provided to examine and understand these processes.
The laboratory uses a range of quantitative measures and methods, including psychophysical, experimental (behavioural), and correlational to achieve these aims.
Dr Fleming believes in a multi-method approach to gain convergent evidence to address theoretically interesting psychological processes. He has experienced the benefits of inter-disciplinary collaboration and sees the value in perspectives offered from outside psychology as a complement to those from within. His aim is to better understand how cognition, emotion and individual differences contribute to decisions that people make and to dealing with risk in particular.
For more information about Dr Fleming’s research and for a full publication list, please visit www.pfleming.co.uk.
Research Design and Analysis I
Psychology 2 (Cognitive Psychology component)
Final year project supervision
Psychology of Risk
Undergraduate Projects: Final Year Research Project
Risk and Decision-Making projects
There are several ongoing projects within DUAL which lend themselves to being part of an undergraduate dissertation. Students will be supported to learn research skills, develop psychological tools and implement sound research designs. Students will also collect and analyse data before submitting a research report.
Current research topics include:
- Individual Differences in Risk perception/behaviour
- Emotional processing and Risk perception/behaviour
- Characteristics of successful Risk communication
Master's Supervision Topics:
- Empathy and victim effects on risk perception and memory
- Investigating social desirability and memory for socially sensitive topics
Contact Dr Piers Fleming if you are interested in pursuing a project in one of these areas.
Chair of Psychology Ethics Committee
Chair of Undergraduate Exam Board