Please find below our guidelines and roster of videographers. All our videographers are fully briefed in the use of our video guidelines and have agreed to certain standards.
A good video - even a short one - takes more time to produce than you might think. It requires planning, story boarding, filming, editing and re-editing. Location is important: make sure you consider what's in the background. The optimum length for a video online is two to three minutes max.
Wherever possible, use a professional. We manage a roster of approved videographers and we can help you to plan your project.
Videos need to be properly branded: only approved logos, titles, and intro-outro files should be used, but don't worry as we can provide these for you.
Please make sure you shoot in widescreen 16:9 ratio: this is the standard professional format. Please do not shoot in traditional 4:3 format, as this does not transfer well to various web platforms or devices, such as YouTube or mobile phones.
If you're using music or stills, please make sure you have the relevant copyright permissions.
Remember that video produced for the web does not need to be TV quality. Bandwidth restrictions often require a trade-off between filesize, image quality, frame rate and audio quality.
Your video file should not exceed two hundred megabytes, but it should be at least 640 by 360 resolution. Preferred file types for YouTube are quicktime (.mov) and MPEG (.mp4). We can help advise on setting up YouTube channels and live streaming.
Audio is just as, if not more, important than video: use an external microphone and not the microphone on the camera. Be aware of background noise too.
You will need to get written consent from anyone appearing in the video; we can provide the relevant forms. If your video includes children, it is essential you request their parents' permission.
Any video that is to be published on the UEA website needs to be checked by Marketing prior to publishing, to ensure the video meets the desired branding and quality requirements for the web.
Once approved, videos can then be published on YouTube or Helix (UEA's audio and video repository). The URL code will then need embedding into the required page on the website. Digital Marketing can do this for you. You will be sent a URL so you can view the video once published.
For further information, please contact the Digital Marketing Team on email@example.com.
Colleagues are urged to use these videographers to ensure consistency in the quality and production of videos at the University.
We are happy to recommend a videographer appropriate to your needs.
New videographers who wish to join the roster are given the opportunity to pitch for specified jobs and are added to the roster on the recommendation of the Digital Marketing Team.
Videographers who do not comply with our corporate identity guidelines, who do not deliver on time, who overcharge or whose work is deemed by the Digital Marketing Team to be substandard will be removed from the roster.
Lambda Films Ltd
Henderson Business Centre
51 Ivy Road
Tel: 01603 251737
Spindle Productions Ltd
28 Edinburgh Road
2A Norwich St
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