How the HUM PGR pages were optimised for specific search terms (March 2011)
The word 'PHD' was added to the page title for the PGR pages on each school website in HUM. In a couple of weeks the was a significant improvement in where these pages ranked on Google. See the data.
n.b. with so many factors SEO, its not possible to say for definite that it was just adding in the word phd that caused this. It is very likely for example, that just the fact the the pages had been changed recently caused a slight rise in where they ranked in Google.