Any questions, or something to add to this page? email digitalmarketing@uea.ac.uk 

• SEO Presentation from Jan 2012
• SEO Copywriting for Content Contributors - meetcontent article
• SEOSERP - Check your page's search engine ranking
• Google Video - How Search Works
• Google Search Engine Optimization Starter Guide (PDF)
• Search Engine Land's Periodic Table of SEO Ranking Factors
• When identifying what search terms / keywords to target, Google Insights for Search can provide a useful comparison of historical Google search volumes (e.g "politics phd" vs "politics postgraduate research") or you can use the Traffic Estimator on Google Adwords (nb you may need to sign up for adwords first).

How the HUM PGR pages were optimised for specific search terms (March 2011)

• The word 'PHD' was added to the page title for the PGR pages on each school website in HUM. In a couple of weeks the was a significant improvement in where these pages ranked on Google. See the data.
• n.b. with so many factors SEO, its not possible to say for definite that it was just adding in the word phd that caused this. It is very likely for example, that just the fact the the pages had been changed recently caused a slight rise in where they ranked in Google.