The annual music and film conference has joined forces with the university’s school of Film and Television Studies to present a series of screenings which will showcase the very best in local talent.

Regional film-makers are invited to submit their work – from drama and documentaries to animations, art projects and music videos.

The theme for the film element of the festival, now in its third year, is ‘Sounds Like Norfolk’ and the programme is on track to be the biggest yet.

The Video Festival is a new strand designed to encourage emerging artists and professionals to present their work to a wider public, and to celebrate the county’s creative talents.

It will run alongside the already successful conference which gives up-and-coming musicians and film-makers the chance to meet and network with industry professionals.

Dr Brett Mills, head of UEA’s school of Film and Television Studies, said: “It’s great that our school and the Sound & Vision festival are working to make these events bigger and better every year – and it’s even more pleasing that this year’s events will focus on the local region.

“As a school we pride ourselves on working with local communities, the film industry and events such as this, and it provides great experience for our students too. The festival promises to be an enlightening and inspiring weekend of music and images – and that’s how we like it.”

UEA’s School of Film and Television Studies is one of the UK’s oldest and leading centres of film and television studies. It supports and provides activities for local, regional and national festivals and events - from the Aldeburgh Documentary Festival to London’s Turkish Film Festival. This is the second year that the school has been involved with Norwich Sound & Vision, having organised several film panel events at the 2011 conference.

Norwich Sound & Vision festival director Adrian Cooke said: “It’s great to be working in partnership with the School of Film and Television Studies at UEA again to deliver this important event.

“We aim to provide tangible opportunities for both musicians and filmmakers to develop their practice and advance their careers. Facilitating their collaboration on projects together is an excellent way to do this.”

For more information about how to submit a film, visit www.norwichsoundandvision.co.uk or email s.godfrey@uea.ac.uk. The deadline to submit films is August 2012.

The best entries will be screened in St Margaret’s Church, St Benedict’s Street, from October 12-14.