Launched in 2009 the MSc brand leadership, the first of its kind in the world, is a unique collaboration between senior industry professionals and business experts at the university’s Norwich Business School. The one-year course is led by Robert Jones, author of The Big Idea and head of new thinking at Wolff Olins, one of the world’ most influential brand consultancies and the firm responsible for Orange, Tate and Unilever. Other corporate partners include AMV.BBDO, Britain’s biggest advertising agency, and the publishers Faber and Faber.

The course is aimed at people who want to be brand leaders - they may be a recent graduate in business or economics, or have three or more years experience in marketing or strategy work. The programme is designed to give students the key concepts, tools and techniques needed to be a brand leader, a month’s work experience at a big brand or in a top branding consultancy, and a personal mentor who is a senior branding professional.

“The world needs people who understand branding, who can build world-leading brands, who can use branding to help lead organisations, and who can lead branding consultancies,” said Mr Jones.

The MSc brand leadership open evening takes place on Monday December 6 from 5.30pm, at the Thomas Paine Study Centre, UEA, Norwich. Full details are available at www.uea.ac.uk/nbs. To register an interest in attending or for a brochure contact Elizabeth Sutton on elizabeth.sutton@uea.ac.uk or 01603 591892.