Evening News article: DEV's partnership with Future Radio
The following article was published in the Norwich Evening News. Terry Lee of Future Radio discusses our postgraduate students on the Media and Development in Practice course, and the Radio station's partnership with the UEA School of International Development.
Evening News, Monday 16th December 2013.
When I try to explain why managing Future Radio is different to managing other radio stations I usually speak about the various project partnerships we have. Partnerships with organisations rely on a mutual gain from the arrangement. One such partnership we have is with the UEA’s School of International Development (DEV), and their Media and Development in Practice (MADIP) course.
The MADIP course, run by Dr Martin Scott, is a module that brings together students from many different countries around the world to work together with local organisations in Norwich to investigate how media can be used to promote positive social change. Martin says: “We’ve always worked with Future Radio because they are a great example of how media can be used to tackle all sorts of problems in Norwich. The aim of this module is not only to provide students with the opportunity to gain experience of media and development in practice but also to provide the opportunity to reflect on that experience.”
This year, the aim of the partnership has been for the students to help Future Radio better represent ethic minorities in the UK by including more foreign language programming. This has given students a chance to see how diverse parts of Norwich really are and how important it is that all communities in the city have a voice.
Hnin, Xi, Yafang, Peiyan and Seol were the 5 students working with Future Radio on this project, and last Wednesday at ‘The Curve’ at ‘The Forum’, they presented their finished project to their tutors, as well as my colleague Kate Roma and me. The conclusion was that Future Radio should focus on specific programming for the Chinese, Lithuanian and Thai communities of Norwich.
Yafang explained to me some of the challenges the group faced during the project: “I found the influence of radio in different countries is completely different due to the social habits. Because of this, sustaining a foreign language show requires focus on the cultural background of the community. Our biggest challenge in this project was approaching the community, communicating with the community, understanding what they wanted, figuring out how Future Radio can help with their needs.”
This project has been of real value to Future Radio, and it will have a lasting impact on programming too. The students have also got something from working with us; transferable or 'employability' skills such as communication skills, presentation skills, problem-solving skills and planning skills.
(Terry Lee is the Station Manager of Future Radio in Norwich. For more information, visit futureradio.co.uk)