Biography

I am a senior research associate working at School of Economics at UEA.

My background is behavioural and experimental economics. My research interests are team reasoning, anchoring effects, complexity aversion, choice overload, status quo bias, inattention, focal points, misperception, energy conservation and shortlist heuristics.

All Publications

Sugden, R., Zheng, J.

(2017)

Do consumers take advantage of common pricing standards? An experimental investigation,

in Management Science

Full Text UEA Repository

(Article)

(E-pub ahead of print)


Sitzia, S., Zheng, J., Zizzo, D.

(2015)

Inattentive Consumers in Markets for Services,

in Theory and Decision

79

(2)

pp. 307-332

Full Text UEA Repository

(Article)

(Published)


Sugden, R., Zheng, J., Zizzo, D.

(2013)

Not all anchors are created equal,

in Journal of Economic Psychology

39

pp. 21-31

Full Text UEA Repository

(Article)

(Published)


Whybrow, J., Zheng, J.

(2012)

Are we capable of being altruistic?,

(Featured article)

(Published)


Key Research Interests

Publications, Working papers and Revise & Resubmit papers

1. Sudgen, R., Zheng, J., & Zizzo, D.J. (2013). Not all anchors are created equal. Journal of Economic Psychology, 39, 21-31.
Available at: http://www.sciencedirect.com/science/article/pii/S0167487013000834

2. Sitzia, S., Zheng, J., & Zizzo, D.J. (2015). Inattentive consumers in markets for services. Theory and Decision, 79(2), 307-332.
Available at: http://link.springer.com/article/10.1007%2Fs11238-014-9466-8

3. Sudgen, R. & Zheng, J. (2016). Do consumers take advantage of common pricing standards? An experimental investigation. Management Science, forthcoming.

 

 

Teaching Interests

Teaching Experience

Autumn 2013 Graduate Teaching Assistant Spring 2013

The University of East Anglia, School of Economics

Graduate Teaching Assistant for Economic Concepts (Microeconomics)

 

Spring 2013 Graduate Teaching Assistant Spring 2013

The University of East Anglia, School of Economics

Graduate Teaching Assistant for Strategic Thinking

 

Autumn 2012 Graduate Teaching Assistant Autumn 2012

The University of East Anglia, School of Economics

Graduate Teaching Assistant for Economics for International Business

 

2011-2012 Graduate Teaching Assistant 2011-2012

The University of East Anglia, Norwich Business School

Graduate Teaching Assistant for Economics for International Business