The BSc in Economics and Economic Psychology degree provides a rigorous foundation and training in economic science with crucial insights from the field of economic psychology, also known as behavioural economics. Recent and important findings from research show that many key decisions that consumers, firms, families, and organizations make are heavily influenced by psychological considerations. For example, research shows that decision makers are often influenced by various biases (such as overconfidence and status quo bias), loss aversion, endowment effects, and often care about more than just their own money preferences (social preferences and reciprocity). In order to understand and predict what decisions real people and organizations make, and to provide advice to them about what the best decision is, research has shown it is often necessary to combine economic reasoning with insight from economic psychology. This is the key purpose and rationale of the BSc in Economics and Economic Psychology.

The School of Economics at UEA is currently the only department in the UK to offer such a degree. The degree reflects the School of Economics’ world-leading and long-standing research into behavioural economics and experimental economics. This ensures that graduates get a high-quality education that teaches them fundamental insights and techniques as well as informing students about the newest research results and insights.

The BSc in Economics and Economic Psychology will provide you with facts, concepts and tools that enable you to combine economic reasoning and insights from economic psychology and behavioural economics to obtain a better understanding of a specific economic situation and to provide better advice to the relevant decision makers.