I studied for my MA and PhD in Economics in the School of Economics at UEA between 2002 and 2007, supervised by Professor Bruce Lyons. Since finishing my PhD I moved on to work as a Management Consultant specialising in Media and Marketing Analytics in the City of London. My degrees have armed me with vital technical skills that I now apply on a daily basis. Furthermore, it gave me the ability to think originally when tackling problems, which is vital in a fast moving media industry. I have many very happy memories of my time at UEA and Norwich. Most of all the friendly and supportive environment of the School of Economics.