Drawing on a range of theoretical approaches in the field of media and cultural studies, this module explores the relationship between media culture and social identities. Discussing the representation of identity in media content, as well as issues of media production, regulation and consumption, it critically reflects upon the relationship between media culture and social power and considers how social and technological changes impact on the ways in which identity is experienced in everyday life. On successful completion of this module, students should be able, at threshold level, to critically reflect upon the ways in which media texts construct social identity and should be able to discuss the relationship between media and identity with awareness for social, institutional and technological factors that shape both media production and consumption.