This module is concerned with the economics of the mass media industries, with an emphasis on TV broadcasting and film, and with some coverage of the advertising, sports and 'new media' industries and the printed press. It covers the basic theory of the competitive process, focusing in particular on the conditions under which intervention is required, and the implications of technological change for the structure and conduct of the mass media industries. Any student without a background in economics, and who is NOT taking the module 'Economic Concepts' must consult the Postgraduate Teaching Director before enrolling on the module.