This module aims to bring an understanding of how science is disseminated to the public. Students on the module will be made aware of the theories surrounding learning and communication. They will investigate science as a culture and how this culture interfaces with the public. Students will examine case studies in a variety of different scientific areas. They will look at how information is released in scientific literature and how this is subsequently picked up by the public press. They will gain an appreciation of how science information can be used to change public perception and how it can sometimes be misinterpreted. Students will also learn practical skills by designing, running and evaluating a public outreach event at a school or in a public area. OPEN TO ALL STUDENTS REGISTERED IN THE SCIENCE FACULTY.