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Young entrepreneurs support dementia charity

Cheque presentation

Young entrepreneurs from Norwich Business School at the University of East Anglia (UEA) have presented Wymondham Dementia Support Group with a cheque for £429.75 – the profits from businesses they set up as part of their studies.

“The core of entrepreneurship is to establish something new, take risks, overcome challenges and do your best,” said Tiago Botelho, lecturer in Business Strategy. “That’s not something you can do in a classroom, you can only do it outside in the real world.”

The three teams of Enterprise and Business Creation Masters students established very different enterprises, one sold iPhone cases with UEA logos, another organised a music event and the third set up an international food delivery service on campus. Each had 12 weeks to make as much money as possible.

“If you give young people wings they will fly,” said Tiago. “Each of the teams ran a successful business and the experience meant that they appreciated the challenges, gained life experience dealing with consumers and built both their confidence and their networks. The great thing about the exercise is that they could do business while doing good.”

The “Value Challenge” was sponsored by the design and brand communications agency Robot Mascot, who are based in London and The Enterprise Centre at UEA and are giving the winning team, who sold the iPhone covers, a strategy and marketing workshop.

“We’re always keen to support ambitious young entrepreneurs and were delighted to sponsor this event,” said Creative Director Nick Ruston. “It’s very exciting to work with people who have new ideas – there are fewer restrictions and great opportunities to be truly creative at the early stages of setting up a business. Being based on the campus, it’s fantastic to be able to help nurture the business owners of the future.”

Caption: Left to right: Dianne Fernee, organiser, Wymondham Dementia Support; Chris Dixon, student; Goutham KC, student; Kwan Ching, student; Nongnapas Thaitamakul,  student; Nick Ruston, Creative Director, Robot Mascot; Tiago Botelho, Lecturer in Business Strategy, NBS.